ha-ha-ha š
āHow weird can this look from the other side? Ha-ha-haā 😅 – thought.
Usually, Iām in my own world, minding my own businessā¦
ā¦but at that moment, I couldnāt help but wonder for a second what might have come across the mind of the startled woman who passed by me.
Just as she was about to walk by, I started laughing out loud.
I could see her face suddenly shifting from calm to shocked and confused.
It whooshed through my mind how weird that could look from her sideā¦ 😅
ā¦a guy on the sidewalk in a high collar jacket and beanie hat starting to laugh out loud, seemingly for no reason.
But my wonder passed just as quickly as it cameā¦
ā¦and I got re-focused on the attention-grabbing voice in my ears, coming from the headphones hiding under my beanie.
Will Smith, the famous actor, was telling a funny story that had such a great marketing, business and life lesson in it.
When Will was young, his dad told him and his younger brother to build a BIG wall 🧱 outside of their shop.
Will described it likeā¦ that wall could have been built by a few experienced adults in a couple of daysā¦
ā¦BUT for them, for two little kids, that task looked like an impossible one, a work that would never end.
For nearly a year, their dad relentlessly got them to work on the wall every day after school and even on weekends and holidaysā¦
ā¦whether they felt like it or were completely fed up with it.
One day, when they were really complaining 🤬 about how hard and endless that job was, their dad told themā¦
āSTOP worrying about the whole WALL. Your job is to lay ONE brick perfectly. Then the next one. And then the next one. Your only concern is ONE brick at a time.ā
So day-by-day, brick-by-brick, the two kids kept building the seemingly infinite wall.
Until the day had come when they finally laid the last brick, and the āimpossibleā wall was ready. 🧱
Then the boys stood on the sides of their dad, not sure 😐 about what was next.
But for sure, they didnāt expect thisā¦
Their dad calmly surveyed the new wall. And all he said wasā¦
āDonāt you boys ever tell me thereās something that you canāt do.ā
Then he walked away.
In marketing, business, and life we all face our own āinfinite wallsā.
And when we focus on the wall, the HUGE goal ahead, the job will feel impossible.
But when you focus on only ONE brick, ONE step at a time, everything gets easy.
Thatās how we can achieve ANYTHING. ONE step at a time. 👟🪜
AND thereās something even GREATER in marketing becauseā¦
ā¦you donāt need to lay the bricks yourself for a long timeā¦
ā¦itās possible to set up SYSTEMS like this one fastā¦
ā¦that lay bricks for you, and complete the actual work instead of you.
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P.S. Rememberā¦ youāre almost thereā¦ just a system awayā¦
