STEP 1: Read…
‘How To Follow Up With Leads UNLIMITED Times Without Annoying Or Losing Them…’ by Istvan Bujdoso
Grab a pen and your Notebook and take some notes… đ
Following up with leads is a crucial and beneficial part of lead generation and getting more clients for services… This is obvious, right?
To be able to follow up with leads weekly (or even daily) without annoying or losing them… we need to be CREATIVE…
Canât just keep telling them all the time âHey dude! Book a call with us!â because then they will leave and never come back… Again, obvious, right?
The BIG questions is how to be CREATIVE with our automated follow-ups? So we can have UNLIMITED opportunities to reach out to our leads and turn more of them into clients…
Jab, Jab, Jab, Right Hook
Gary Vaynerchuk, in one of his blog posts, explains the fundamental of creative follow-ups really well…
“For those who may not be familiar, my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: itâs when you go in for the sale, ask for a subscribe, ask for a donation.
“For those who may not be familiar, my entire business philosophy pretty much revolves around the jab jab jab right hook method. Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: itâs when you go in for the sale, ask for a subscribe, ask for a donation.You gotta throw some jabs before you throw your right hook.My favorite analogy to illustrate the difference between jabs and right hooks are cartoons from the 1980s. When the Transformers cartoon was on Saturday mornings, you would tune in and watch for free. Youâd do the same with The Carebears. Or GI Joe. Youâd watch the cartoons and not have to pay a dime. But when the movie or new action figure or toy came out, you went and paid for that. Cartoons were the jabs that pulled you in so you would then pay for the movie or toy.Everyone seems to get what I mean when I explain what jabs and right hooks are. But people are fundamentally misunderstanding one major part of that formula. And I want to clear that up now.WHAT PEOPLE DONâT UNDERSTAND ABOUT RIGHT HOOKS
Just because you jab and jab and jab, doesnât mean you automatically get to land the right hook.Putting out great content, sending baskets of fruit, whatever your jab is, it doesnât entitle you to land the right hook. It just allows you to have the audacity to ask. You have to earn the right to ask people for a sale. In fact, you have to earn the right to ask people for anything. Thatâs just life. You canât have the expectation that they will convert.”
Source: garyvaynerchuk.com
“You have to be okay with not landing the right hook.The key to being a strong entrepreneur or executive is to understand that patience is extremely important. Sometimes when people complain to me that their right hook didnât land, I find out that they were only jabbing for three months. In the entire span of your career, whether itâs been forty years or itâs going to be forty years, three months is nothing.“
Source: garyvaynerchuk.com
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Your automated “jab follow-ups” will give value, build good relationships & trust, and keep warming up your leads…
So by the time your automated “right hook follow-ups” will happen your leads will know you, like you, and trust you better…
Using the Jab, Jab, Jab, Right Hook method not just will allow you to follow up with your leads UNLIMITED times without annoying or losing them…
…it will also increase your chances to sell more of your services, easier and consistently in the long run…
You can use the Jab, Jab, Jab, Right Hook method in most of your automated follow-up channels like… emails, Facebook messages, browser notifications, text messages, etc.
STEP 2: Continue…
‘Day 10: Jab, Jab, Jab…’ Of The Hybrid Lead Automation Hacks
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