Entrepreneurship š, Ethan Hawke šØāš¼, space š, + moreā¦
Something very unusual was going on. 😱
You could hear the clicking sound of formal shoes on the office floor as the crowd was gathering.
But only this guy called Jerome was in sight yet.
He stopped walking in the corridor. Just around the corner.
His head followed the people in motion. And his eyes got locked. 👀
You could feel something strange had happened.
Finally, through the crowd, things became visibleā¦
An open office door, a pond of red liquid spilt over the bluish floorā¦
ā¦and the reflection in the glass door, a body was lying in the office.
But the oddness didnāt stop thereā¦ 😯
You could hear the thoughts of Jerome. A confessionā¦
ā…I am NOT Jerome Morrow.ā
Thatās how one of my favorite movies, Gattaca, starts.
But what does it have to do with marketing and entrepreneurship? You may ask.
Well, let me explainā¦
(Spoiler alert!)
The events of the movie happen in āthe not-too-distant futureā¦ā
ā¦in a society where everybodyās life is LIMITED by their genes. 🧬
Itās an open secret that companies not only hire people by skills and experienceā¦
ā¦but also based on the quality of the applicantās genes.
If somebodyās genes are NOT good enough, they are discriminated, and NOT hired for certain jobs like police, doctor, space navigator, etc.
The main character, played by Ethan Hawke, was born with a set of genes that is considered ālow qualityā.
And because of that, many aspects of his life are really RESTRICTED by society.
From an early age, his dream is to travel to space 🚀, but his family and society keep telling him that it is IMPOSSIBLE.
Fast forward in our heroās lifeā¦
Vincent, aka āJeromeā, refuses the LIMITATIONS by his genes and society, and he finds a risky way to overcome the RESTRICTIONS.
Through many challenges, including falsely being suspected for a murderā¦
ā¦he becomes a navigator/astronaut in a space program.
And he achieves his dream. 🚀
āOK Istvan, but how is this related to business and marketing?ā – you might be still wondering.
Bear with me, weāre getting thereā¦
The reason why Gattaca is one of my favorite movies is because I could absolutely relate to the main character.
While I didnāt face the exact same RESTRICTIONS and LIMITATIONS like Vincent (āJeromeā) in the movieā¦
ā¦one key aspect of my life was very similar.
From an early age, I told my parents and people around me that āI want to be an entrepreneur.ā .
And I kept hearing responses like āYouāre not an entrepreneur type.ā, and āSure, dream about it.ā, and others.
Back then it hurt 😞 a lot that my family, friends, and others didnāt understand and support me.
Luckily, that movie in my teen years gave me the inspiration to go for my entrepreneurial dreams and follow through.
Without that, this newsletter wouldnāt exist.
And more importantly, you wouldnāt get THIS todayā¦
Seemingly, there are 2 types of LIMITATIONS in lifeā¦
(1) RESTRICTIONS by others.
Like when our spouse, family, friends, or society tell us that we canāt do something.
Andā¦
(2) LIMITATIONS by yourselfā¦
ā¦which is, in reality, the only type. ⚠️
Get this!
Others do what they do, and tell us what they tell us BUTā¦
ā¦ULTIMATELY, itās your decision and responsibility what you take upon yourselfā¦
ā¦and what you choose to believe in.
Instead of RESTRICTING yourselfā¦
ā¦decide to go for your dreams and goals…
ā¢ Start that other business you really want to.
ā¢ Take that marketing step you desire so much.
ā¢ Launch that new offer you dream about.
ā¢ Make that life transformation you yearn for.
Do something NEW today, likeā¦
ā¦start growing your business on autopilot.
Thank you,
Istvan Bujdoso
P.S. Rememberā¦ youāre almost thereā¦ just a system awayā¦
