“50 shades of BROWN” 🤔
The whole audience bursted into laughter. 😆
Not only because it was FUNNY…
…but because it was also awkwardly TRUE…
…to realize that we ALL do THAT, without an exception.
BUT sometimes THAT hits back HARD. 😵💫
In a minute, you’ll see why.
First, let me start with this…
It’s a fact about Tony Robbins that he RARELY does private events anymore, apart from his own events.
He only makes the occasional exception when both the event host and the audience are EXTRAORDINARY.
So when Tony Robbins said ‘yes’ to speaking at an EXCLUSIVE marketing event in 2017, that was quite an exception.
Although I couldn’t attend live in Dallas, Texas… 🤠
…I had the luck 🍀 to find the exclusive recording of that 4.5-hour long session in a hidden corner of the ClickFunnels “universe”.
It was, and still is, a pure marketing, business and mindset gold mine. 🤩
In one of the exercises, Tony got the large audience to look around in the room and count how many BROWN 🟤 things they can see.
“Look for brown, look for brown, keep counting.”
Then about a minute later, he said…
“OK, stop counting. And now tell me… How many RED 🔴 did you see?”
While a short laughter took over the room, Tony continued…
“Take a minute to look around… and look for RED. You can see more RED now than previously. Right?”
“Seek and you shall find.”
The lesson didn’t end there. Tony said next…
“In fact… ☝️ Seek and you shall find, EVEN IF it’s not there!”
“How many of you counted beige and cream as BROWN just to be able to count more?”
At that moment, everybody bursted into laughter.
It has been an awkward and funny realization to ALL how we do that with many things in life.
The GREAT side of it is that when we look for POSITIVE things that’s what we will find.
The BAD side is that if we choose to seek for things that don’t serve us, we’ll find that.
AND what can hit back hard, if we let the mind make up more negative things than it’s really there.
In marketing and business, it’s up to us what we seek for: problems or solutions.
Yes, problems exist. Like not knowing the ‘what, where, how, and when’ of lead generation, or you feel there’s just not enough time to do it…
…or you may have troubles with marketing automation, or your sales have dropped…
…or some other problem.
BUT, no matter what the problem is, as long as you’re focused to keep seeking for the SOLUTION, that’s what you’ll find. 🤩
And most of the time, it turns out the solution to many marketing challenges is a 4-pillar SYSTEM…
(1) Completing repetitive part-activities in bulk.
(2) Automating as much of the activity as possible.
(3) Delegating what’s not possible to automate.
(4) Using processes to get the overall system work on an optimum level, without the entrepreneurs’ day-to-day involvement.
People who seek to get rid of lead generation and sales problems fast, they can find and leverage this…
“solution focused” marketing SYSTEM
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