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“What’s the common among Will Smith, an infinite brick wall, and marketing? That’s what you’ll find out about from this episode.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that helps entrepreneurs like you to get more done in less time, grow your business…
…and gain freedom through marketing systems and automation.
If these topics are interesting to you, then make sure to subscribe on YouTube and hit the bell button so you get notified of the NEW episode every week. And now, let’s get started.
“How weird can this look from the other side?” I thought to myself. Usually, I’m in my own world, minding my own business but at that moment…
…I couldn’t help but wonder for a second what might have come across the mind of the startled woman who passed by me. Just as she was about to walk by, I started laughing out loud.
I could see her face suddenly shifting from calm to shocked and to confused. It whooshed through my mind how weird that could look from her side…
…a guy on the sidewalk in a high collar jacket and beanie hat starting to laugh out loud, seemingly for no reason.
But my wonder passed just as quickly as it came and I got re-focused on the attention-grabbing voice in my ears, coming from the headphones hiding under my beanie.
Will Smith, the famous actor, was telling a funny story that had such a great marketing, business, and life lesson in it.
When Will was young, his dad told him and his younger brother to build a BIG wall outside of their shop.
Will described it like that wall could have been built by a few experienced adults in a couple of days BUT for them, for two little kids…
…that task looked like an impossible one, a work that would never end.
For nearly a year, their dad relentlessly got them to work on the wall every day after school and even on weekends and holidays whether they felt like it or were completely fed up with it.
One day, when they were really complaining about how hard and endless that job was, their dad told them “STOP worrying about the whole WALL. Your job is to lay ONE brick perfectly.
Then the next one. And then, the next one. Your only concern is ONE brick at a time.” So day-by-day, brick-by-brick, the two kids kept building the seemingly infinite wall.
Until the day had come when they finally laid the last brick, and the “impossible” wall was ready.
Then the boys stood on the sides of their dad, not sure about what was next.
But for sure, they didn’t expect this Their dad calmly surveyed the new wall. And all he said was “Don’t you boys ever tell me there’s something that you can’t do.” Then he walked away.
In marketing, business, and life, we all face our own “infinite walls”. And when we focus on the wall, the HUGE goal ahead, the job will feel impossible.
But when you focus on only ONE brick, ONE step at a time, everything gets easy. That’s how we can achieve ANYTHING. ONE step at a time.
AND there’s something even GREATER in marketing because you don’t need to lay the bricks yourself for a long time.
It’s possible to set up marketing systems and automations that lay the bricks for you and complete the actual work instead of you.
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Thank you for watching. And see you in the next one.”
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Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com