10 Marketing Automation Every Small Business Should Have – Part 1
Ever wonder how top-performing companies are able to expand their business? Would you like to grow your business the way they do?
Most top-performing companies use marketing automation for various aspects of their operations and you could do the same!
Marketing automation can be used in different parts of business growth. You can use it for your sales funnel, content creation, and even building relationships with your target market.
With the right online marketing tools and strategy, you could use marketing automation to help you achieve your business goals. The best part? It’s not as complicated as you think!
Would you like to learn more about marketing automation? You’re in luck! Today, you will discover:
- How marketing automation helps small businesses
- Why you should consider marketing automation for your own business
- The benefits of using marketing automation to build your audience
- Reasons you should give away valuable content
- The most effective way to nurture leads
- How to make a good first impression
- The benefits of selling valuable small products
Marketing automation could take your business to the next level! Get started today with these tips and share with us your success story!
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“Welcome, Freedom Hero!
Did you know that close to 80 percent of top-performing companies have been using marketing automation for multiple years? The good news is that not only big companies can leverage this strategy.
Small businesses can use marketing automation as well from content marketing, through lead generation and sales, to automated follow-ups, and more. And besides using it, they can hugely benefit from it.
Especially when repetitive activities are automated, which can free up a lot of time for business owners so they can focus more on growing the business.
To help you in that area, I’ll share with you 10 things that every small business should automate.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time. And now, let’s go through the list.
Number 1: Create And Publish Content To Build An Audience. It’s not a secret that people buy from people who they know, like, and trust.
The best way to start that experience in others is by creating and publishing valuable content regularly. And those who are watching, listening to, and reading your content are turning into your audience.
A group of people who know you, like you, and trust you to a certain level. Besides that, there are 3 more key benefits content creation and publishing can give you.
Your content can reach a lot more of your target audience than you could in person. What you publish is not limited to your local area. And your contents work for you 24/7/365, even when you’re sleeping.
Even years after you publish them. That’s why content creation and publishing is a MUST part of marketing for any business.
With the combination of using relevant marketing automation tools and a few freelancers, you can reap the benefits of content marketing with minimal of your own ongoing involvement.
Okay, the next marketing automation on our list is… #2: Give Away Free Content To Capture Leads. Nowadays an average person receives over 100 emails a day.
Because people tend to select who they give their email address to, no matter how amazing your product or service is, if you want to get the email addresses of your target audience…
…you need to give first before you can receive. And the best way to do that is to give away some valuable content for free in an exchange for their email address.
That content can be a video, a cheat sheet, an eBook, or something else that your audience finds exciting and useful.
And to automate that marketing process, you can use a lead funnel with the combination of email marketing.
Besides it’s a great way to capture leads on autopilot, the special content that you give away serves another purpose.
Your leads will get to know you, like you, and trust you more, which ultimately can lead to more customers for your business.
Marketing automation #3: Nurture Leads Who Are Not Ready To Buy Yet. It’s a simple fact that most people are NOT ready to buy the first time when they see you or your product.
It takes time for them to build trust in you before they invest in your product or service. That’s why it is so important to nurture your leads consistently. Which can be a huge task for a small business.
Okay, let’s move on to the next marketing automation that every small business should have in their arsenal.
Number 4: Sell Valuable Small Products To Get Paying Customers Through The Door. Trying to sell high-end products or services to somebody who doesn’t know you and trust you is always difficult.
The best approach to get a lot of paying customers is to offer your audience valuable, small, paid products like books, online courses, or other digital products.
Those are also known as front-end products, which are related to your high-end product or service. And they give value and build trust in your customers…
…and make it easier for you to ascend some of those customers up on your value ladder to your main service or product.
Besides that, another huge benefit of those front-end products is that you get paid while you’re looking for the right high-end clients.
And on top of all that, the sales of your front-end products can be fully automated through a sales funnel and email marketing. With that said, let’s move onto the next marketing automation on our list.
Number 5: Welcome New Clients To Make A Good First Impression. The reality is that a sale is only the beginning of the relationship with your client. That’s why it is important to make a good first impression.
Which you can do through various automated methods. The goal is to send them a special welcome gift. Depending on the size of the client you can find different, automated, and creative ways to do that.
Just to give a few examples. There are postcard services that you can use to post a personalized postcard to every new client on autopilot.
It costs only a few bucks to do that per postcard, and it gives a boost to the relationship with your clients. Or if your budget allows it, you can get a third-party company to mail a whole welcome package to each client, on autopilot.
We are halfway through the list of the 10 marketing automation that every small business should have. So far we talked about creating and publishing content to build an audience.
Giving away free content to capture leads. Nurturing leads who are not ready to buy yet. Selling valuable small products to get paying customers through the door.
And welcoming new clients to make a good first impression. And in the next episode, you’ll find out about the rest of the marketing automation.
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Thank you for watching. And see you in the next one.”
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