Many entrepreneurs understand the importance of having an online presence. This is why some spend a significant amount of investment on their website and funnels. But how do you get traffic to your website once it’s up on the web?
If you’re just waiting for customers to find you online and buy from you, you’re not making the most of your website and funnels, and putting your investment to waste.
The best and most effective way to drive traffic to your website is through marketing automation for small businesses.
Marketing automation allows you to maximize opportunities and lets your website work for you without you being tied down to your computer all the time.
Sounds like something you need? Today, you’ll learn:
Are you ready to finally make the most of your website without being tied to your computer all the time? Try these marketing automation best practices and let us know how it works out for your business!
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“It is a simple fact that it’s not enough just to build your funnels and website, then wait for people to show up. They will NOT do that by themselves.
And that’s why today, I’ll walk you through 13 marketing automation best practices to bring traffic. You’ll not only learn about how to increase website traffic…
…but also how to use the A.D.P. Strategy to generate traffic on autopilot.
Besides those, in this episode, you’ll also find out about a PROVEN traffic best practice that can EXPONENTIALLY grow any small business in just a few weeks.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs to get MORE done in LESS time…
…and ultimately replace yourself in digital marketing and business.
Make sure to tap the like button if you enjoy this episode. And don’t forget to subscribe and hit the bell button to get notified of future episodes.
And now, let’s get started. Traffic best practice No. 1: Start With The End In Mind. Before you do anything else, ALWAYS figure out what your business end goal is.
And from that point of view, work out backwards the marketing automation strategies that will support you to get to your end goal. Including how to get traffic to your website and funnels on autopilot.
Best practice No. 2: Understand The Journey Of Your Customers. Your future and current customers can turn into traffic at MULTIPLE points and times throughout their journey. You’ll see that soon.
And that’s why it’s important for you to understand what the journey is that they go through. The first stage, they are strangers, they don’t know anything about you or your products and services.
The second stage, when those people, as a stream of traffic, find and consume some of your content and from strangers, they turn into your audience who knows you, likes you, and trusts you to a certain level.
The next stage, some of your audience, as traffic, is visiting your funnels and website. The fourth stage is when some of your visitors turn into your leads.
And can turn into additional traffic to your products and services. The next stage is leads turning into customers. And can also translate into extra traffic.
And the last stage, when existing customers turn into traffic, and become returning clients, who buy over and over again. As you can see, traffic is pretty much part of every stage of your customers’ journey.
Okay, the next marketing automation best practice is No. 3: Know Your Audience.
This is KEY to drive traffic to your website and funnels because every one of your contents, ads, and other marketing materials have to talk to that ONE, SPECIFIC audience.
The best practice is to create an avatar of your ideal clients, BEFORE you’re doing any marketing and tweak it a bit as you progress.
Invest time into writing down what your ideal client is like, how they think, what they feel, how they behave, what their beliefs are, and so on.
The more detailed your avatar is, the better your marketing will be.
The next traffic best practice is No. 4: Mindset. Marketing automation can be scary and overwhelming at first look, or even at the few glances. The REALITY is, it is NOT magic.
Anybody who achieves success in this area they do the following things, which you can do as well. Get started TODAY, to get momentum. Learn, plan, and implement marketing automation step-by-step.
Even if you’re taking just one baby step a day. Be persistent, it takes time and work to get more traffic to your website and funnels. Keep going until you make it work. Just like the way we all learnt to walk.
We kept trying until we walked. When you fail, learn from it. Get up and do it better next time.
And be consistent, every day work on your marketing automations and traffic strategies to keep the momentum up and going.
Okay, the next marketing automation best practice for small businesses is TRULY the KEY to be able to replace yourself in traffic generation, digital marketing, and business…
…while your business keeps growing WITHOUT your day-to-day involvement.
And later on, you’ll also find out about a PROVEN traffic best practice that can EXPONENTIALLY grow any small business in just a few weeks.
Now, let’s talk about best practice No. 5: The A.D.P. Strategy.
It’s a simple, but POWERFUL, 3-step strategy that you can use to replace yourself once you identified a PART of your marketing or business, like bringing more traffic via YouTube.
The first step is to automate as much of that activity as possible. And then the next step is to delegate the parts that are not possible to automate.
The last, and most important step, is processes Creating clear and detailed guides on what needs to be done by automations and your team how and when, WITHOUT your day to day involvement.
With this 3-step A.D.P. Strategy you can create SYSTEMS that can TRULY replace you, not only in traffic generation, but in ANY parts of your marketing and business.
And with multiple systems like that you have a lot of freedom while your business keeps growing as well.
Let’s stop for a moment here and please do me a favor. If you’re enjoying this episode so far, then click on the like button right now.
With that you can support us to create more marketing videos for you just like this one. Thank you for your thumbs up. And now, let’s continue.
The next best practice is No. 6: Diversify Smartly. Marketing is constantly changing. Any traffic generation method that works today, may not work tomorrow.
Some of them can completely stop working for everyone, other methods may stop working for you either permanently, or just temporarily.
And that’s why every entrepreneur who wants to have a stable stream of traffic they need to diversify, and have multiple traffic sources. BUT here’s the most important part.
You gotta do that SMARTLY. Start with only ONE traffic channel. Master it. And then, ONLY then, add another traffic channel to your arsenal. Master that one too. Then add another one, and so on.
No. 7: Track And Optimise. A marketing automation best practice to avoid guesswork in getting traffic. Always track the performance of your traffic channels, whether they are already systemised or not.
Because those numbers will tell you which traffic channels are working, or need optimisations, or you should pause them, or replace them. Instead of guessing, make your decision based on REAL numbers.
As we are running out of time, we will continue and complete this topic in the next episode with marketing automation best practices…
…that will go into more details of specific traffic channels with examples including the PROVEN best practice that can EXPONENTIALLY grow any small business in just a few weeks.
If you enjoyed this video, click on the like button. It helps the channel a bit.
And make sure to subscribe and hit the bell so you get notified of the future videos just like this one.
Thank you for watching. And see you in the next one.”
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Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com