17 LEAD GENERATION And Marketing Automation Best Practices
Some entrepreneurs get overwhelmed and intimidated with starting a lead generation online campaign because they think it’s difficult. Well, this can’t be farther from the truth.
In reality, lead generation could be easy and simple to do. With the right strategies, tools, and lead generation best practices, you could start your lead generation campaign in no time.
If you’ve been thinking about learning how generate leads, you’ve come to the right place!
Today, you will learn:
- The most expensive mistake many entrepreneurs make and how to avoid it
- The benefits of marketing automation for small businesses
- Marketing automation strategies you could implement for your business
- Importance of lead funnels
- The most effective way to create a hook
- The role of curiosity in lead generation
Lead generation is a vital part of any marketing campaign. Do it right and you’ll attract the right audience and convert them easily.
🤩 Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
👉 Discover more about it here: www.47links.com/t47ms-smi
ClickFunnels Review (1+ hr): Which Marketing Automation Software Is The Best?
One Funnel Away Challenge >> www.47links.com/ofa
Examples – landing pages and lead funnels:
Secret Funnel Strategy: www.47links.com/secretfunnelstrategy
Funnel Builder Secrets: www.47links.com/funnelbuildersecrets
30 Days: www.47links.com/30-days
Examples – hooks:
ProveSource FREE Trial: https://www.47links.com/provesrc
“Today, you’ll find out about 17 LEAD GENERATION and marketing automation best practices including How to avoid an EXPENSIVE lead generation MISTAKE…
…that MANY entrepreneurs make every day WITHOUT even knowing it. And A tiny, quick-to-set-up tool that can boost conversion on autopilot by an average of 17.4%.
Plus A simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that helps entrepreneurs like you to get more done in less time…
…to grow your business, and gain freedom through marketing automation, delegation, and processes.
If these topics are interesting to you, then make sure to subscribe on YouTube and hit the bell button so you get notified of the NEW episode every week. And now, let’s get started.
Just a quick note, this is a special collection episode, which means we put this together from previous episodes so you can find the BEST lead generation tips conveniently in ONE place.
Due to this, the numbering of the list is a bit mixed up. With that said, let’s queue up the content. Enjoy it!
OK, let’s dive right into the list.
Marketing automation best practice for lead generation No. 1: Start With The End In Mind.
Why do you want to get leads? What are your specific lead generation goals?
Those answers not only will give you the directions on which way to go…
…but also the starting point to work out your lead generation strategies backwards from the end goal to where you’re now. So you know what steps to take to achieve the desired end result.
The next best practice is No. 2: Understand The Journey Of Your Customers.
Even though in this episode we are focusing on how to generate leads and what are the related best practices are…
…it’s important for every entrepreneur to understand the big marketing picture and where lead generation fits into that. Normally, this is the journey your customers go through.
At the very beginning, they are strangers, and don’t know anything about you or your products and services.
Then in the first stage, they consume some of your content, like videos, podcasts, blog posts and they get to know you, like you, and trust you to a certain level.
They turn into your audience. The next stage is when some of your audience goes beyond just consuming your content. They react to the calls to actions and visit your landing pages.
The third stage is when some of that traffic gets really curious and turns into your leads. We are focusing on the related best practices today.
And after the lead stage, the next stage is when some of your leads gain enough trust in you to purchase a product from you.
This leads us to the fifth stage, when some of your customers gain a STRONG level of know, like…
…and trust in you and they become your returning clients who pay for your products and services over and over again.
Now that you understand the journey of your customers and where lead generation fits into that.
Let’s talk about best practice No. 3: Know Your Customers.
It is KEY for any entrepreneurs to know their customers better than their customers know themselves because…
…that information is the fundamental of your marketing being able to get your customers through the stages we talked about. Every part of your marketing has to talk to them.
To give you a simple example, let’s say your target customers are first-time puppy owners of a specific breed, who live in the countryside.
If your landing page would talk about how to keep elderly cats healthy in the city you would get 0 of your target customers.
But if your contents, your ads, your landing page, and every other part of your marketing is focused on first-time puppy owners of a specific breed who live in the countryside…
…then your marketing automations and lead generation will get you the RIGHT customers. The more you know your customers, the more efficient your marketing can get.
Another one of the marketing automation best practices on our list, No. 4: Mindset.
Lead generation and marketing automation are big and complex and can be quite overwhelming at the beginning. That’s why your mindset is KEY.
Instead of worrying about how big and complex to get leads on autopilot chop the entire thing up into smaller steps, even into baby steps…
…and get started now, in small, and progress step-by-step.
This leads us to the fact that you need to be persistent to be able to succeed because it’s going to take a LOT of steps for a long time.
And besides being persistent, you need to be consistent with your lead generation as well because getting leads here and there will not get you to your end goals.
OK, in a moment, I’ll tell you about the BEST strategy to replace yourself in your lead generation while getting MORE leads and MORE freedom as well.
And after that, you’ll find out about which are the 4 KEY marketing automation best practices that can DOUBLE the lead generation of any business.
Best practice No. 5: The A.D.P. Strategy.
This is the strategy that is KEY to ULTIMATELY being able to replace yourself in marketing and business and at the same time, keep growing your business, and have more freedom as well.
This A.D.P. Strategy not only can be applied to lead generation, it is a best practice in that area. The first part of the strategy is to AUTOMATE as much as possible.
In this case, as many parts of the lead generation as possible. The second part is to DELEGATE what’s not possible to automate.
And the third part is the most important part: PROCESSES.
The processes make it possible for your marketing automations and team to work on their most optimum level WITHOUT your day-to-day involvement.
And that’s how you can replace yourself in lead generation and more. Recently, we’ve published a full, dedicated episode on the A.D.P. Strategy.
I’ll leave you a link to that in the description, so you can check it out after this episode.
Before we move onto the 4 best practices that can DOUBLE the lead generation of any business, let me ask you a favor.
Click on the like button right now if you’re enjoying this episode so far. With that you can support us to create more videos for you just like this one. Thank you for your “like”.
And now, let’s continue.
Years ago, by using the following best practices I experienced our lead conversion going from around 30% to an average 60%.
Ever since, I always apply these lead generation tactics to any new marketing campaign.
So what are those 4 marketing automation best practices that can DOUBLE the lead generation of businesses?
The first of those, No. 6: Use Lead Funnels Instead Of Websites.
In case you’re not familiar with lead funnels, they’re SPECIAL step-by-step websites that tend to convert a LOT better than NORMAL websites.
And here’s why: NORMAL websites have a structure that gives the visitors options to click around, check out multiple things.
Sometimes a lot of different things. Let me ask you this: Have you ever gone to a shop that had a lot of things in it and you felt unsure where to even start looking for what you want?
And then you start feeling overwhelmed and frustrated, and then you left WITHOUT what you wanted to get?
That’s kind of the experience a NORMAL website gives to your audience, to your potential leads. It scares most of them away.
Now imagine a very different experience.
You’d go into a shop, somebody would welcome you and present you ONLY ONE thing that you need. You’d have ONLY ONE decision to make: take it or leave it.
No question where to start, no overwhelm, no frustration. Just one simple decision to make. In a nutshell, that’s why lead funnels tend to convert a lot better than normal websites.
Besides the better conversion rates, a lead funnel is an amazing form of marketing automation for small businesses.
OK, the next of the 4 marketing automation best practices is… No. 7: KISS: Keep It Super Simple.
Getting more leads is not only about presenting one thing to the visitors, it is also KEY to keep that one thing super simple.
Which makes it even easier and more pleasant for your potential leads to make the decision to become your leads.
No. 8: Make Them Curious.
The landing page of a lead funnel has ONE, and ONLY ONE, purpose: to make the visitors so curious that they type in their email address to find out more and get the lead magnet.
And the way that great level of curiosity is built is by using a powerful HOOK. Which is usually a heading and image on the landing page, with a bit of design, and that’s all.
Remember: Keep It Super Simple.
Here’s an example of a PROVEN, curiosity-building hook…
…“How To Get Your Next 100 Days Of Engaging Social Media Posts Done In Less Than 30 Minutes WITHOUT Hiring An Expensive Social Media Team!”
With that said, let’s talk about the next marketing automation best practice: No. 9: Bring The Right Traffic.
As I mentioned earlier, knowing your customers and audience is a KEY best practice for every area of your lead generation.
And that includes the area of bringing traffic to your lead funnels.
Just imagine this: To stick with the previous example, let’s say your target customers are first-time puppy owners of a specific breed, who live in the countryside.
If you’d bring visitors who have elderly cats in the city, that would be a total mismatch and obviously, the conversion rate of your lead funnel would suffer.
On the other hand, do you think your funnel could convert much better if most of the traffic would be from the RIGHT people?
Like first-time puppy owners of a specific breed, who live in the countryside. When the RIGHT traffic matches with the RIGHT landing page, then you can get a lot more leads.
Besides generating traffic from new people, another part of bringing the right leads is retargeting those who have visited your landing page, but not YET signed up.
They are obviously interested in the topic, but may not be ready to opt-in YET. Some people naturally need to see your lead funnel and hook multiple times before they opt-in.
And that’s why it’s a best practice to keep bringing them back in different ways until they are ready to turn into your leads.
These 4 lead generation best practices can have a HUGE impact on any small business, in some cases, even DOUBLE the conversion rate.
And now, let’s talk about another marketing automation best practice for getting leads, No. 10: Track And Optimise.
When it comes to lead generation in digital marketing the rule of thumb is to avoid guesswork.
No matter how well your lead funnels seem to convert, there’s always space for improvements. And it’s best practice to always do that based on REAL numbers.
So, from the very beginning, track the performance of your lead funnels then use those REAL numbers to optimise the relevant part of your lead generation campaign.
While it’s good to know these best practices, you only enjoy the REAL benefits of them when you take action and implement them So I’d like to challenge you, and invite you to do that.
The good news is you don’t have to do that all alone.
I’ll leave you a link in the description to the One Funnel Away Challenge that will help you to set up your first (or next) lead funnel step-by-step.
And now, let’s dive into the first PROVEN marketing automation best practice for lead generation.
No. 1: KISS And Hook. KISS means Keep It Super Simple. This best practice should be applied to your landing pages, lead generation, marketing automations, and to your entire business.
Complexity works against your lead generation results. And even can kill it. Before I show you some real-life examples, let’s talk a bit about the HOOK.
The only purpose of it is to make your POTENTIAL leads as curious as possible.
Because the more curious they are, the more likely they will click on your ads, visit your lead funnel, type in their email address and become your leads.
And there’s a lot more to hooks, which we’ll talk about a bit later.
Now, let me show you 3 real life lead generation landing page examples and how they apply the KISS And Hook best practice The first one is 47smi.com.
It’s a really simple landing page with a bit of a design, and a heading as the hook that creates a great level of curiosity.
The whole landing page is focused on making the visitor, the target lead, curious, and NOT on providing info of the owner or the business.
The page is concise, clear, and answers KEY questions WITHOUT revealing the actual product. That way, it builds curiosity.
When somebody looks at this landing page it becomes clear really quickly. Who is this for? It’s for “Coaches, Consultants, Entrepreneurs & Small Business Owners.”
What BENEFIT will they get? “Get Your Next 100 Days Of Engaging Social Media Posts Done.” In what timeline? “In Less Than 30 Minutes” And, without what headache?
“WITHOUT Hiring An Expensive Social Media Team!” And below those, there’s ONE clear call to action, a button to click, that says “Yes! I Want This”. And that’s it. Super simple.
With a curiosity building hook to get the right leads. A lot of entrepreneurs make the HUGE mistake that their landing page is complex, with too much info.
Right away, they want to tell who they are, their life story, the services they provide, and a lot of other things.
But here’s the HUGE mistake in that instead of creating curiosity in the POTENTIAL leads it overwhelms them and scares them away.
The more you tell them upfront, the less curious they will be, and the less likely they will type in their email address. And that means, you’ll get less leads.
Keep it super simple and have a hook that builds a HUGE curiosity. I’ll leave you the link to the examples in the description.
And now, the second example, The Secret Funnel Strategy. Again, super simple, clear, and builds BIG curiosity. It’s easy to see that it’s for entrepreneurs, small businesses and marketers.
The curiosity building hook is…
…“We’ve Uncovered A ‘New Secret Funnel Strategy’ That Almost Nobody Knows About” “(That Has Helped Businesses Grow From ‘Startup’ To ‘Two Comma Club Winner’ Insanely Fast)”…
…And it has a clear CTA, call to action and outstanding button “Register For The Webclass Now”.
OK, the third example, The Funnel Builder Secrets. It’s for entrepreneurs, small businesses and marketers.
With a great headline as the hook…
…“After 2,039,482 Funnels and 70,728 Split Tests Here’s What We’ve Learned (New Research)”
“3 Simple Tweaks Our Top Members Use To Instantly Boost Sales by 540% Without Driving Any Extra Traffic!”
Besides the hook, this landing page also gives social proof, which we’ll talk about in detail later in this episode.
And this page, as well, has a clear CTA, call to action and outstanding button “Register For The Webclass Now”.
OK, it’s time to move onto the other PROVEN marketing automation and lead generation best practices including more examples, tools…
…And that simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.
Best practice No. 2: Hook Your Leads. Although we’ve already talked about hooks…
…it’s so important that I wanted to have a dedicated section for it with deeper insights and more examples on how to generate leads on autopilot.
A quick reminder: The purpose of hooks is to make your potential leads curious and to get them to take action: view your ads, click on your call to action buttons and links…
…view your landing page and lead funnel and most importantly, opt-in to your email list.
The rule of thumb is the MORE curious your hooks can make your potential leads, the MORE likely they will turn into your lead.
Let’s talk a bit about commonly made mistakes among entrepreneurs.
The biggest ones are that their hooks reveal too much of the actual lead magnet or offer and the hook focuses on the wrong parts.
For example, the hook talks about things like features, how-tos, the owner and other things that rather satisfy curiosity and create assumptions than they would build curiosity.
Here are some curiosity building elements.
The BIGGEST benefit your potential leads will get, the NUMBER ONE result in numbers or words they can get, the BIGGEST headache they can get rid of…
…the QUICKEST time they can get the result the magic word: FREE.
Curiosity building words and phrases like “unknown secrets”, “surprising”, “strange”, “proven”, and so on and the list could go on and on about curiosity-building elements.
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That supports us to keep creating marketing automation contents, like this one, for you to enjoy. Thank you for your “like”. We appreciate it. And now let’s continue.
OK, in a moment, I’ll share with you a few lead generation examples related to this marketing automation best practice. Just an important note before that.
Your hooks can MAKE or BREAK your lead generation. So ALWAYS invest time and energy into crafting them.
AND measure their performance, and test multiple hooks, and decide which one is working the BEST based on REAL numbers.
And now, let’s go through the hook examples.
The first one is “How To Get ALL Of Your Sales Letters, Scripts And Webinar Slides, Emails And Ads Written (In As Little As 10 Minutes) WITHOUT Hiring An Expensive Copywriter!”
It talks about the BIGGEST benefit, the QUICKEST timeline, and the BIGGEST headache it helps to avoid WITHOUT revealing the details of the actual product.
And in the target audience, it creates a great level of curiosity to click and register to this free webclass.
Alongside other examples and resources, you can find the link to this one as well in the description. The hook in the second example uses a different strategy.
Listen to this: “The Weird (Almost Backwards) Funnel Secret That Is Currently Being Used By An Underground Group Of Entrepreneurs To Sell Almost Anything You Can Dream Of!”
This hook tells the main benefit “sell almost anything” And it’s surrounded by curiosity building phrases like “weird”, “almost backward”, “secret”, “used by an underground group”…
…“anything you can dream of”. Just like the previous hook, this one as well, peaks the curiosity of the right people without revealing the actual content of the webclass.
And curiosity equals leads.
OK, let’s talk about one more hook example…
…which is “30 Millionaire Entrepreneurs Reveal Their Day To Day “To Do’s” For Taking Their Business From Dead Broke To Success In Just 30 Days!”
It’s another great example of telling the benefit, “taking their business from dead broke to success.”
The timeline “in just 30 days,” and sprinkling in some authority, “millionaire entrepreneurs”. No actual details of the content are revealed. At the same time, it creates great curiosity.
Now let’s talk about where you can find inspiration for your own lead generation hooks.
It’s a best practice to create yourself a Google Doc and keep saving into it the great hooks and landing pages you bump into.
Over time, it builds up and you can easily return that document over and over again to get inspired.
For example, if you liked any of the examples in this episode then find those in the description and save them for yourself.
Besides finding great hooks in adverts, on landing pages, sales funnels, and in other marketing materials, you can also get existing collections like The Lead Funnel Swipe Files…
…“106 actual case studies of the world’s most successful lead funnels”, including great hook examples.
Another amazing hook collection for lead generation you can get your hands on is through one of the examples from this episode…
…”How To Get ALL Of Your Sales Letters, Scripts And Webinar Slides, Emails And Ads Written (In As Little As 10 Minutes) WITHOUT Hiring An Expensive Copywriter!”
The link of this, and all the other examples, will be in the description.
Best practice No. 3: Automate Lead Generation. Earlier in this series, I talked about the strategy, in detail, why to use lead funnels instead of websites.
In a nutshell, because lead funnels are SPECIAL step-by-step websites that tend to convert a LOT better than NORMAL websites. And as you can guess, on autopilot.
Today, we’ll focus on the best software to use to automate lead generation and the related marketing automation benefits.
When it comes to automating any part of marketing or business, the 3 KEY goals are always to set up the marketing automation as quickly and cost-efficiently as possible to test it…
…and optimise it in REAL life and to be able to leave it to bring us results, in this case leads, while we step back and have more time to do other activities.
The best tool, I found so far, to tick all those boxes and much more is ClickFunnels. The link to a 14-day free trial is in the description with other resources.
It’s an easy-to-use platform to create and launch automated lead funnels, in about 30 minutes.
Even without experience, if somebody is new to it, it’s possible to do it in less than a few hours. And without hiring an expensive tech team.
Which means it’s a quick and cost-efficient marketing automation tool. Once the lead funnel is public, you can start sending traffic to it.
And ClickFunnels provides all the features, like split testing, statistics, and more, for REAL life testing…
…and the ease of being able to make optimisations fast, based on the REAL numbers, with just clicks and typing.
And when that’s done, it’s generating leads on autopilot and gives the freedom to entrepreneurs to step back and do other activities.
Besides satisfying the 3 KEY goals of automations, ClickFunnels offers a lot more. Not long ago, we published about an hour-long detailed review of it.
The link to that is in the description as well. Check that episode out later, because it’s insane how much it can help to get leads, and grow a business online.
Now, let’s go through 3 REAL life lead generation landing page examples, great ways to automate lead generation. All of these were created in ClickFunnels.
The first one is 47smi.com. Which is a simple lead funnel with a sole purpose of turning visitors into leads on autopilot.
It’s a great example of why lead funnels convert a lot better than NORMAL websites.
NORMAL websites provide too many options to click on, people need to choose from too many things those websites have too much information on them…
…they create a certain level of confusion in people’s minds. And “the confused mind always says no”.
That’s why NORMAL websites tend to generate LESS leads than funnels. On the other hand, a strategically built lead funnel, like 47smi.com, focuses on only ONE thing.
And it builds HUGE curiosity with that ONE thing. WITHOUT causing any confusion. People have only ONE decision to make: “Do I want this one thing?” That’s it.
And for those who decide they want to find out…
“How To Get Their Next 100 Days Of Engaging Social Media Posts Done In Less Than 30 Minutes WITHOUT Hiring An Expensive Social Media Team!”…
…for those, there’s only ONE step-by-step way to do that.
First, clicking on the “Yes! I Want This” button. Then answering one simple question. Then typing in their name and email address. And last, clicking on the red button.
With that, they turn into leads. And that’s how simple and straightforward the lead generation process is. And that’s why lead funnels tend to generate MORE leads than NORMAL websites.
This was an example of the landing page of a lead funnel that generates leads on autopilot without any person needing to be involved in the process day-to-day.
OK, the other two lead generation examples leverage pretty much the same marketing automation strategies One of those funnels is the Funnel Hacking Secrets lead funnel.
Which builds a great level of curiosity and turns visitors into leads by getting them to sign up to a free web class about…
…a “Weird (Almost Backwards) Funnel Secret That Is Currently Being Used By An Underground Group Of Entrepreneurs To Sell Almost Anything You Can Dream Of!”
And the third example is the 30 Days lead funnel with a longer type of landing page. Same curiosity building marketing automation strategies, in a bit different format.
It gets the curious visitors to turn into leads by getting them to register for a free summit on “30 Millionaire Entrepreneurs Reveal Their Day To Day “To Do’s”
For Taking Their Business From Dead Broke To Success In Just 30 Days!” In the description, you can find the links to these lead funnel examples.
And now, let me ask you a favor. If you’re enjoying this episode so far then gently tap on the like button.
With that, you can support us and tell this platform to suggest this episode to more people. Thank you for your thumbs up.
OK, let’s move on What is still coming up later on, is the simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.
But before that, right now, I’ll share with you that tiny, quick-to-set-up tool that can boost conversion on autopilot by an average of 17.4%.
Lead generation best practice No. 4: Provide Proof On Autopilot. First of all, why does social proof have such a HUGE positive impact on lead generation for small businesses?
Because of human nature, when we are about to do something, if we see that others have already done that recently then we get more curious and motivated to take that action.
In this case, when your landing page visitors can see that others have recently typed in their email address to find out more then your visitors more likely will do the same action…
…and that way you get more leads.
Such a social proof can be short testimonials to build extra curiosity OR big numbers on how many people joined so far OR dynamic notifications of the recent opt-ins.
Dynamic notifications are the quickest and easiest to start with because you can do it WITHOUT any testimonials or big, existing opt-in numbers.
And the other benefits of marketing automation related to notification social proofs are you set it up once…
…and you can leave it to boost your lead conversion on autopilot after the first few tracked opt-ins it will give you almost full boost, so you can get more leads with it quite quickly.
The best social proof tool I found so far is ProveSource. You can find the link to the free trial in the description. This is the social proof software that I use on 47smi.com.
And on all lead and sales funnels I launched in the past few years, the first time I used it, it increased the opt-in rate by about 10% really quickly.
Because of that boost, the easy setup in minutes, and the automated nature of it, I don’t even launch any funnels without it now.
And according to the ProveSource website, the average conversation boost the users get is even bigger, 17.4%.
Those are the KEY lead generation benefits that put this tool onto this list of marketing automation best practices for small businesses.
And now, let me quickly show you a few examples The first is, what I mentioned a bit earlier: 47smi.com.
In the bottom left corner, about every 10 seconds, a new, little social proof notification shows up. With details like first name, country, what they did, and when.
And on the ProveSource website, it’s easy to see a few other variations as well like recent sales with product image, a bigger number of visitors, and even a short testimonial notification.
Just like with other examples, you can find these in the description as well.
Lead generation best practice No. 5: Avoid This Common Lead Generation Mistake.
This is an EXPENSIVE mistake that many entrepreneurs make every day WITHOUT even realizing it.
When leads sign up to your email list, that is the BEGINNING of a LONG relationship. As long as they are on your list, that relationship exists.
And the mistake that a lot of entrepreneurs and small businesses make is that they send 1, 5, 10 emails to the new leads then…
…for some reason, they stop communicating to those leads, they stop nurturing those relationships before those could turn into much more.
It may cost money, energy, and time to write new emails and send one every day BUT what costs even MORE is NOT doing that. The cost of the missed opportunities is EXPENSIVE.
The fact is, most of your leads will NOT buy from you, they will NOT turn into your customers after a few emails.
They need time and values from you to get to know you, like you and trust you, and be ready. Some of them will only purchase something from you after tens or even hundreds of emails.
That’s why you can hear true sayings like “The money is in the follow-ups.”.
And that’s why it’s so important for you, as an entrepreneur, to keep nurturing the LONG relationship with your leads to keep showing up in their inbox DAILY.
So, when they are ready to take the step, you are there to help them, the person, the business who they know, like, and trust.
This is one of the most important best practices in lead generation for small businesses.
And as you can guess, sending daily emails consistently is a lot of work and even impossible to do it manually when it comes to hundreds, thousands, or even more leads.
And that’s where the benefits of marketing automation come out.
With the right marketing automation strategies, with the right tool, and with a tiny, 2-minute hack…
…the entire lead nurturing can be done without your day-to-day involvement and can run on autopilot, giving you more freedom while growing your business as well.
Now, let’s go through those in more detail. First, the right marketing automation strategy to get the follow-ups done without your day-to-day involvement is the A.D.P. Strategy.
In a nutshell, automate as much as possible, delegate what’s not possible to automate. And the most important part is processes.
Clear guides on what needs to be done, by automations or your team, how and when. We published a full dedicated episode about the A.D.P. Strategy not long ago.
If you want to learn more about that the link will be in the description.
Second, the marketing automation tool to get the follow-ups done without your day-to-day involvement is ActiveCampaign.
It can do a lot more than just email follow-ups for small businesses. Right now, we’ll only focus on the email automation part of it.
You can find the links to a free trial and full video review in the description.
And now, I’ll show a few email automation examples so you can see how ActiveCampaign makes lead nurturing possible on autopilot.
Let’s start with a simple email automation example.
On a specific day of the week, at a certain time, in the reader’s time zone, over a certain number of weeks, sending one email.
I use an automation like this to let people on my email list know about the latest 10 episodes of The 47 Marketing Show, over 10 weeks.
The same type of simple, straight automation could be used even for sending daily emails.
Another example is a simple automation that makes a few decisions and based on that it takes different actions.
It is great in situations like when somebody opens a specific email and because of that, I want to send them different emails from that point…
…OR when somebody does NOT open a specific important email and I want to re-send that email with a different subject to increase the chance they will read that email…
…OR when someone abandons their shopping cart and as a reminder, I send them a few emails on autopilot to bring them back and to finish their order.
And the list could go on and on how email automations can make useful decisions.
And one more example is an automation that makes more decisions, sends more emails, and takes more actions.
It is to give you a perspective While generally, it’s a best practice to keep things simple…
…ActiveCampaign gives the flexibility to create custom email automations from simple to complex that fit exactly what your business and leads need in different situations.
All that through an easy to use, drag and drop editor. And once you set an automation, as long as it’s active, it will keep nurturing your leads on autopilot.
And the third thing that makes it possible to do your entire lead nurturing without your day-to-day involvement is a tiny, 2-minute hack. I call this The Loop Hack.
And solves the following problem: Coming up with DAILY email ideas, writing them, and scheduling them takes a lot of time.
And if you’re like most entrepreneurs you have a lot of other marketing and business activities to do as well.
This tiny, 2-minute hack is a great way to send daily emails to your list, even if you don’t have time and resources to write daily emails.
Really simply, you send out your daily emails with email automation and the hack is…
…instead of letting people finish the daily email automation and then not get any email until you add new ones instead of that…
…you create a loop, once they get the last email in the automation from the next day, the loop will start sending them the daily emails from the first one again.
This way, the leads on your email list will get something every day, they will never idle and never get cold. And because of that, you can also experience a boost in your sales.
I recommend you to have at least 3 months of daily email in your loop. If they don’t read an email for the first time, it will be NEW for them.
And even if they read it the first time, a few months is enough time for people to forget, or simply see it as a reminder email.
And whenever you have time and resources you can keep adding new emails to the loop, and expanding it.
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OK, now let’s move on to the next marketing automation best practice for lead generation.
And after that, we’ll talk about the simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.
So, No. 6: Find Different Angles. If your lead funnel is not converting, the reason is not always the hook or the landing page. It can be the traffic.
That’s why it’s a best practice to test the hook and landing page with various different types of traffic.
Either your lead funnel is converting below or above the average 30%, there’s always space for optimisations.
Here are 5 traffic elements you can optimize, and test various different combinations of them.
First, the traffic channels. Where people are coming from, like Facebook ads, posts, or messages, or YouTube, or a Podcast, or Google Search, or a blog, or solo ads…
…or through some other source. From different channels you can get completely different traffic, different people, which can have a HUGE impact on how many leads you get.
Just like that, the temperature of the traffic matters a lot as well.
Hot traffic, people who know you, like you, and trust you, and may even showed interest in similar things that your funnel offers that traffic will more likely convert than cold one.
The third element is pre-framing, it’s what they see, hear and experience right before they arrive at your landing page.
You can imagine those people who get pre-framed to be super curious will turn into leads a lot easier in your lead funnel.
The next element to optimize is timing. Depending on when people see your funnel, it may convert better or worse.
Just imagine this, if your target audience is traveling on public transport to work in the morning and see an advert of yours on their phone even if they are curious…
…they may not have the time and peace, to properly check out what you offer. They have a quick look, they leave, thinking they will come back, and may never return.
But when the timing is right, it changes a lot of the conversion.
For example, same audience, but in the evening, at home, when they have more time and peace to properly check out your funnel.
And the last element is retargeting. Some people will need to visit your landing page several times before they turn into your leads.
Bringing people back to your lead funnel in different ways can make a huge difference in the amount of leads you get.
For example, somebody may see a post on social media with your main hook, they get curious, they click on the link, they visit the landing page…
…but decide not to type in their email address. Then they see an advert that handles their main objection. And then another ad with testimonials from others.
And that gets them over the edge, they take the leap of faith and enter their email address and turn into your leads.
As a best practice, keep testing various different combinations of these 5 traffic elements, and you’ll see changes in lead conversion. And keep the traffic angles that work, and scale them up.
OK, if you haven’t done it yet, and find these best practices useful, please click on the like button right now. Thank you for that.
And now, the moment that everybody was waiting for so long, No. 7: Funnel Stacking.
It’s the simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.
When people enter their email address on the landing page of your lead funnel, that’s NOT the end of those relationships…
…that’s an opportunity to continue and turn some of the leads into your customers right away.
On the last step of your lead funnel, on the ‘thank you’ page, recommend the customers to check out other products and services. Ideally, those are yours.
And even can work with affiliate products and services. Either way, the benefit of this simple hack is that you can start generating an instant income from some of the new leads on autopilot.
And with that, even being able to make your lead generation instantly profitable, in some cases. This simple hack is that POWERFUL.
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