Top 3 Lead Generation Lessons I Learnt From The DotCom Secrets Book – Part 3
The “DotCom Secrets” by Russell Brunson has been an inspiration for me to continue with my lead generation efforts. Through this book, I have learned many important lessons that have been my guide in building my own business.
I want to share some of these lessons with you. If you feel frustrated or lost in your lead generation or marketing strategies, this is for you. I have been in your situation and I know how challenging it can be to target leads especially if you don’t know how to generate leads in sales.
In this episode, you will learn how to acquire your dream clients and develop a step-by-step strategy to direct them into buying your high-ticket products or services. You will also learn how to create an effective marketing lead generation funnel you can use to target leads.
Don’t be stuck with your old, ineffective strategies. It’s time to develop better lead generation marketing strategies that will ultimately win you the best clients.
Get your FREE copy of the DotCom Secrets book (when you cover the shipping): www.47links.com/dotcomsecrets
If you’d like to find out more about how to get qualified leads without cold calling or wasting time on cold leads: www.47funnelsecrets.com
Episode 11: Part 1 of the Top 3 Lead Generation Lessons I Learnt From The DotCom Secrets Book
Episode 12: Part 2 of the Top 3 Lead Generation Lessons I Learnt From The DotCom Secrets Book
VIDEO TRANSCRIPTION:
“Welcome, Freedom Heroes!
This is the last and most crucial part of our series.
Today, we are going to bring together everything that you learnt in the previous part. My name is Istvan Bujdoso, the founder of 47funnelsecrets.com and this is part three of the top three lead generation lessons I learned from the “DotCom Secrets” book.
Just a quick recap, in episode 11, that was the first part of the series about this book, you found out about the secret formula that helps you to find out who you want to serve, how to find them, what bait you need to create to attract them and where you want to take them.
In episode 12, the second part of this series, you learned about the value ladder and that helps you to find out what services or products you need to give value to your dream clients and how you can move your dream clients from your bait to your number one service where you can charge the most.
If you haven’t seen these episodes yet, then go check them out first. You can find a link in the description.
Okay, in the ideal situation, your dream clients would buy your best and most expensive services right away. But as we talked about it earlier, that’s almost impossible because they haven’t got any value from you yet and it’s impossible to build a business just only offering your high-ticket services.
Instead of trying to get people to buy your most expensive services right away, we will use a funnel to do the following two things: Number one, to provide value to the clients on the level that they can afford. And, number two, make money and be profitable while we are finding which ones of them can afford the best and most expensive service. Does that make sense?
Remember how the value that works. Your leads get attracted to your bait and they will get value from it. Some of them will naturally want to get more value from you and they will buy your frontend service or product, they will get more value. And, some of them will go to the next level and so on and so on until a handful of them, handful of your dream clients will sign up to your best and most expensive service. By turning your value ladder into a sales funnel, you can use it online to lead your dream clients through your services, give them value and make more money. Are you getting this so far?
The deeper your funnel is, the more value you can offer and sell to your dream clients. And, that means, the more they will be worth to you. And, the more they worth to you, the more you can invest into acquiring them. In the “DotCom Secrets” book, there is a really true quote by Dan Kennedy, “Ultimately, the business that can spend the most to acquire a customer wins.”
Okay, let’s bring everything together. The sales funnel is the process that leads your dream clients through your value ladder step-by-step and the actual steps will make the secret formula work. The secret formula will help you to find your dream clients, offer them an attractive bait and lead them where you want them to go to your best and most expensive service. And along the way, give them value and make more money. It’s exciting, isn’t it?
Okay, this is the last part of our series, the top three lead generation secrets I learned from the “DotCom Secrets” book. And, before I wrap up this episode, let me ask you a question. Would you like to get a free copy of the “DotCom Secrets” book? Today, we covered about four pages of this 250-page book and there are a lot more amazing marketing secrets in there and if you’d like to get a free copy of this book, the “DotCom Secrets” book, then check out the link in the description. If you’d like to find out more about how you can get a lot more hot leads while working less hours, then visit 47funnelsecrets.com. That link is in the description as well.
Thank you for being here today. My name is Istvan Bujdoso. I hope you enjoyed this episode and see you in the next one.”
END OF VIDEO TRANSCRIPTION
