A lot of people say marketing automation is an essential part of any digital marketing effort. While that’s true, it’s important for you to understand what automation is before starting any strategy. Otherwise, you could be missing out on many opportunities.
I’ve had that experience in the past and I wish I knew then what I know now. I don’t want you to go through the same thing. This is why today, I’m going to share with you five important things you should know before developing a lead generation marketing automation strategy.
You will discover:
I’m sharing this list with you to help you make the most of your lead generation marketing automation. Whether it’s your first time dabbling into automation or you’ve been at it for a while and not getting the results you want, this list could be the game-changer you need to boost results.
Are you ready to fully maximize the power of marketing automation for your business? Let’s get started!
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“Welcome, Freedom Hero!
Automating your lead generation can be incredibly rewarding. On the other hand, it has its own unique pitfalls that are worth avoiding.
That’s why in this episode, I’ll tell you about 5 things I wish I knew BEFORE automating my lead generation.
My name is Istvan Bujdoso and this is The 47 Marketing Show.
The 1st thing I wish I’d have known is The HUGE Difference Between Websites And Funnels.
Back in 2015-16, when I had my first attempt to automate a part of my marketing on purpose, I had no clue what was the difference between a website and a funnel.
As I was running a little web development agency, obviously, I had a business website. And through that, with an email opt-in form, I tried to turn some of the visitors into leads, but had very little luck with it.
I didn’t know why only a little percent of people filled in the form, until I found out about funnels.
Websites and funnels are similar but very different. Let me explain how. Just imagine a website kind of like a store…
…the visitors can go freely and select what they want from the large amount of different options which makes it really easy to get distracted. Let me ask you.
Have you ever gone to a store to buy something you needed and never bought it before but there were so many options in the store to choose from…
…you got overwhelmed, distracted, and left the store without buying anything? Yes, that happened to me as well a few times. So, the website is kind of like that experience for your visitors.
They have many different options that can get them distracted and leave later without turning into your leads. With marketing terms, resulting in low conversion rates for you. Are you following this so far?
Now, let’s talk about funnels. Imagine it kind of like a store. Yes, I told you it’s somewhat similar to websites BUT this is the HUGE difference in case of funnels.
In that imagined store, every visitor is welcomed by a personal assistant and he leads the visitors through the aisles…
…and shows them exactly what they are looking for making the visitors’ experience a lot easier, simpler, and quicker because they have a much less distraction.
They have just the RIGHT info, and they only need to decide one thing if they take the items or leave them.
So, a funnel is kind of like that experience: simpler, smoother, better and most importantly, turning more visitors into your leads.
And that’s why I wish I knew the power of funnels earlier because then, I’d have started using them sooner for automated lead generation.
Okay, the next thing I wish I knew sooner: Eliminating Earlier. Some things in business require a lot of resources but bring very little results.
Or simply, it’s not right for a business, or for a specific situation. But a lot of entrepreneurs still using them because they don’t know any better options.
One of the beauties of marketing and business that there’s always a different way to achieve the same results or better results. And if there’s no way, you can make a new one.
I wish I’d have had this mindset earlier. To quickly test new ways of lead automations, analyze the data, and eliminate things that didn’t work quickly, instead of sticking with them too long.
It would have saved a lot of resources.
Number 3 on the list, Tools vs Knowledge. I’m coming from a programming background so I’ve always loved software and have seen the potential power in them.
I kept trying different automation software, one after another, and always feeling it wasn’t the right one.
And I guess it was because I used to have that common false belief that there are “magic buttons” that solve business and marketing issues instantly.
But there are no magic buttons and no magic software. The TRUTH is that tools are just tools.
The true power of them comes out when you have the RIGHT knowledge of how to use those tools the BEST way. Tools are pretty much worthless without relevant marketing automation strategies.
I wish I’d have got that mindset earlier to invest into the relevant training as well, not only into the tools. Okay, let me move on to the next on the list.
Number 4, Team vs Processes.
There are some things in marketing that currently don’t have ways of automation and it would be more resource-consuming to make the automation work…
…than to have a team who manually does those activities. These are usually partial activities in lead generation and marketing that have to be done to achieve success.
What I wish I knew earlier, when detailed processes and expectations of those activities are NOT defined, the quality of the outcome can vary day by day…
…and causing a lot of troubles regularly and generating issues often that needs to be fixed. When it’s defined what each of the team members has to do, how, when, what is the expected result…
…things are going a lot smoother and a lot more efficiently.
Okay, #5 on the list is The Money Is In The Follow Ups. Most of the leads who join your email list can be considered as cold leads. They don’t know you or like you or trust you yet.
So, they are most likely not ready to turn into customers yet either. If you are only focusing on those very few leads who are ready at the time when they join your email list…
…then you’re missing out a lot of opportunities. Some leads may need longer time to warm up and be ready to become your customers, sometimes months or even years.
I wish I knew earlier how important nurturing an email list and how true it is that “the money is in the follow-ups”.
I’d have put a lot more effort into building up a smart and strategic automated follow-up system sooner.
Okay, these were the 5 things I wish I knew BEFORE automating my lead generation. Thank you for staying until the end of this episode. And before we go let me share with you one more thing…
The TRUTH is that, in today’s business world…
…getting the right leads or NOT… can mean the difference between growing your business… or losing it!
From my NEW book you can find out…
…How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…
If you’d like to get a FREE copy of that NEW book then go to 47funnelsecrets.com
(You can find the link in the description as well.)
Thank you for listening, see you at 47funnelsecrets.com“
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Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com