6 Key Areas of Marketing Automation In Lead Generation - 47 Links

6 Key Areas of Marketing Automation In Lead Generation

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Jul 15

 

Marketing Automation In Lead Generation (6 Key Areas)

How many hours do you spend trying to grow your lead generation list and online following? Are you stuck with mediocre leads that don’t convert? 

For some entrepreneurs, lead generation is one of the tasks that eat most of their time. And that’s understandable because many of them are doing things manually. But did you know that through marketing automation, you could set your lead generation on autopilot and get BETTER  results than with your manual efforts? 

Plus, automation for lead generation marketing frees up your time so you could do other important things. 

Wondering where you could use marketing automation in your processes? Here are six areas you could effectively use it in: 

  1. Growing your audience
  2. Driving traffic
  3. Capturing leads 
  4. Warming up leads 
  5. Qualifying leads
  6. Following up with leads 

Are you ready to deep dive into marketing automation and boost your lead generation efforts? Follow my tips and let me know how it worked for you! 

👋 Looking for the resources mentioned in this episode?

New FREE BOOK Shows…

How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…

👉 Get Your FREE Copy NOW (just cover s&h): www.47funnelsecrets.com

Clickfunnels: www.47links.com/clickfunnels

ActiveCampaign: www.47links.com/activecampaign

ManyChat: www.47links.com/manychat

Chiirp: www.47links.com/chiirp


 

VIDEO TRANSCRIPTION:

Welcome, Freedom Hero!
Who wouldn’t love to grow their following, traffic and leads on autopilot, right?
In this episode, you will learn about how to use marketing automation in 6 key areas of lead generation.
My name is Istvan Bujdoso and this is The 47 Marketing Show…
Let’s start with a quick explanation of what marketing automation means. It is a process of using tools and software to automate repetitive online marketing tasks and to measure and optimize the results…
The goal is to replace yourself with marketing automation when it comes to repetitive tasks and that way becoming a better marketer…
…and being able to spend more time on other important tasks in your business. There are 6 key areas in lead generation that you can automate to a certain level. Are you ready to go through these areas?
Okay, #1 is Growing Your Audience. Audience means a group of people who are at least familiar with you…
They’re following you on social media, or watched some of your videos, or read a few of your blog posts, or they are in your Facebook group and so on…
They already got some value from you, they know you, like you, and trust you to some extent which helps getting better leads easier…
In this area of growing your audience, here’s a few things you can automate: Distributing your contents. This can happen by scheduling social media posts, podcasts, blog posts…
…and so on to be published on time on autopilot. There are various tools that can help you with this. Just to mention a few: Buffer and Tailwind for social media; Anchor for podcasts…
…WordPress for blog posts. The other way of distributing your content can be automated is based on triggers: For example, when a blog post of yours, a video, a podcast gets published…
…then, automatically share them on social media. And there are many other triggers that you can use. For trigger-based automation, Zapier is a great tool. Are you following this so far?
Besides content distribution, there are ways to automate growing your followers and audience on social media…
Various tools are available for sending friend requests / invitations on different platforms, or sending welcome messages, and so on…
Okay, let’s move on to the next key area of marketing automation which is Driving Traffic…
Here’s a few examples where automated traffic can come from: Facebook, Google, YouTube and other adverts. You set up an advert once and for a while, it will provide you traffic on autopilot…
Another way is organic traffic from published content. As long as they are online, they can drive you traffic 24/7. I will give you two more examples before moving on…
One is traffic from email marketing which is the only traffic source you really own. And a great automation tool for this is ActiveCampaign…
And the last example is automated traffic via Facebook chatbots using tools like ManyChat…
Okay, the next key area is, #3, Capturing Leads. It simply means getting people to opt-in to your email list which then gives you UNLIMITED opportunities to follow up with them…
The greatest way to capture leads are through landing pages and funnels, offering visitors a lead magnet, making them so curious that they give you their email address to find out more…
Let me give a couple of examples of what you can do with marketing automation in this area. The obvious one is collecting email addresses and adding the leads to your email list…
…delivering the promised lead magnet, segmenting your leads, so the communication to them can be more personalised. A/B testing so you can optimise the results and get more leads…
To automate the processes I mentioned and more, you can use tools like ClickFunnels, ActiveCampaign, and other ones…
Okay, are you ready for the next key area which is #4, Warming Up Leads? Mainly this can happen in two stages…
The first one is the initial warm-up process which happens through the delivered lead magnet usually still inside the funnel right after the leads opt-in…
And the second warm-up stage is possible through automated follow-ups. In both stages, the leads can warm up by getting values through emails, videos, podcasts, and other formats…
Here’s a couple of software that can help you to automate the warm-up processes: ClickFunnels, ActiveCampaign, ManyChat, Chiirp. Okay, are you getting this so far?
The next key area is #5, Qualifying Leads. The simplest way to automate this process is collecting qualifying information from the leads with an application form…
And based on that, you can filter out the best leads from the crowd so you can focus your valuable time onto them…
This automation serves well both with new leads inside your funnel and with existing leads through automated follow-ups…
Just to give you a bit more insight into what marketing automation can do in this area. For example, when leads fill out the application form…
…that can trigger automatically actions like adding the data into a spreadsheet, emailing the lead information to you, starting an automated follow up process, and so on…
In this area, tools like ClickFunnels and ActiveCampaign can save you a lot of time. Okay, there’s only one marketing automation area left on our list. Are you ready for it?
Key area #6, Following Up With Leads. This process has two purposes: warming up leads and finding the good ones that are ready to be qualified and, of course, doing that with marketing automations…
Emails, Facebook messages and text messages are 3 great channels that can be used for consistent automated follow-ups…
Depending on the nature of the channels and leads, it is various how frequently you can message your leads without annoying them…
In general, emails 1-2 a day, Facebook messages 1 per week, and text messages, 1-2 a month…
The best automation tools for these channels are ActiveCampaign for emails, ManyChat for Facebook, and Chiirp for text messages…
Okay, these are the marketing automation you can use in the 6 key areas of lead generation and grow your following, traffic and leads on autopilot…
You can find the resources of this episode in the description. And before we go, let me share with you one more thing…
The TRUTH is that, in today’s business world…

…getting the right leads or NOT… can mean the difference between growing your business… or losing it!

From my NEW book you can find out…

…How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…

If you’d like to get a FREE copy of that NEW book then go to 47funnelsecrets.com

(You can find the link in the description as well.)

Thank you for listening, see you at 47funnelsecrets.com

END OF VIDEO TRANSCRIPTION

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Follow

About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com