7 KEY Marketing Automation & Lead Generation Best Practices - P3 - 47 Links

7 KEY Marketing Automation & Lead Generation Best Practices – P3

By Istvan Bujdoso | The 47 Marketing Show

Feb 16

 

7 PROVEN Marketing Automation Best Practices For Lead Generation – Part 3

Are you tired of trying out lead generation tactics that don’t work? Feeling frustrated with your online marketing strategies? 

It’s time to give your digital marketing plan an overhaul with lead generation best practices used by many successful entrepreneurs and small business owners. 

Getting leads and sales doesn’t always have to be difficult or expensive! 

If you’re ready to get more leads and instant ROI, you’re in luck! Today, you will discover: 

  • How to set up your marketing strategy on autopilot 
  • Why you should consider marketing automation for small businesses
  • How to nurture leads 
  • A powerful hack that could give you instant ROI 
  • What is ActiveCampaign and why you should use it

Stop second-guessing your lead generation and marketing strategies. Try these lead generation best practices and see how they work for your business! 

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👉 Discover more about it here: www.47links.com/t47ms-smi

ActiveCampaign Free Trial: www.47links.com/activecampaign

Part 1 of this series: 10 Lead Generation & Marketing Automation Best Practices

Part 2 of this series: 7 KEY Marketing Automation & Lead Generation Best Practices – P1

Part 3 of this series: 7 KEY Marketing Automation & Lead Generation Best Practices – P2

👉 How To Replace Yourself In Your Business? The Ultimate A.D.P. Strategy


 

VIDEO TRANSCRIPTION:

“Welcome to this episode from which, you’ll find out about KEY marketing automation and lead generation best practices including one on how to avoid…

…an EXPENSIVE lead generation MISTAKE that MANY entrepreneurs make every day WITHOUT even knowing it.

And another best practice in this episode is a simple but POWERFUL hack that can give an instant ROI in lead generation for any small business on autopilot.

My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for entrepreneurs to get MORE done in LESS time…

…and ultimately, to grow your business WITHOUT your day-to-day involvement.

Make sure to tap the like button if you enjoy this episode. And don’t forget to subscribe and hit the bell button to get notified of the future episodes. And now, let’s get started.

Just a quick note, this is part four of the series on marketing automation best practices for lead generation. In description, you can find the links to the previous parts of this series.

And now, let’s talk about the lead generation tactics and examples you are here for from the point where we left off in the previous episode.

Lead generation best practice No. 5: Avoid This Common Lead Generation Mistake.

This is an EXPENSIVE mistake that many entrepreneurs make every day WITHOUT even realizing it.

When leads sign up to your email list, that is the BEGINNING of a LONG relationship. As long as they are on your list, that relationship exists.

And the mistake that a lot of entrepreneurs and small businesses make is that they send 1, 5, 10 emails to the new leads then…

…for some reason, they stop communicating to those leads, they stop nurturing those relationships before those could turn into much more.

It may cost money, energy, and time to write new emails and send one every day BUT what costs even MORE is NOT doing that. The cost of the missed opportunities is EXPENSIVE.

The fact is, most of your leads will NOT buy from you, they will NOT turn into your customers after a few emails.

They need time and values from you to get to know you, like you and trust you, and be ready. Some of them will only purchase something from you after tens or even hundreds of emails.

That’s why you can hear true sayings like “The money is in the follow-ups.”.

And that’s why it’s so important for you, as an entrepreneur, to keep nurturing the LONG relationship with your leads to keep showing up in their inbox DAILY.

So, when they are ready to take the step, you are there to help them, the person, the business who they know, like, and trust.

This is one of the most important best practices in lead generation for small businesses.

And as you can guess, sending daily emails consistently is a lot of work and even impossible to do it manually when it comes to hundreds, thousands, or even more leads.

And that’s where the benefits of marketing automation come out.

With the right marketing automation strategies, with the right tool, and with a tiny, 2-minute hack, the entire lead nurturing can be done without your day-to-day involvement…

…and can run on autopilot, giving you more freedom while growing your business as well.

Now, let’s go through those in more detail. First, the right marketing automation strategy to get the follow-ups done without your day-to-day involvement is the A.D.P. Strategy.

In a nutshell, automate as much as possible, delegate what’s not possible to automate. And the most important part is processes.

Clear guides on what needs to be done, by automations or your team, how and when. We published a full dedicated episode about the A.D.P. Strategy not long ago.

If you want to learn more about that the link will be in the description.

Second, the marketing automation tool to get the follow-ups done without your day-to-day involvement is ActiveCampaign.

It can do a lot more than just email follow-ups for small businesses. Right now, we’ll only focus on the email automation part of it.

You can find the links to a free trial and full video review in the description.

And now, I’ll show a few email automation examples so you can see how ActiveCampaign makes lead nurturing possible on autopilot.

Let’s start with a simple email automation example On a specific day of the week, at a certain time, in the reader’s time zone, over a certain number of weeks, sending one email.

I use an automation like this to let people on my email list know about the latest 10 episodes of The 47 Marketing Show, over 10 weeks.

The same type of simple, straight automation could be used even for sending daily emails.

Another example is a simple automation that makes a few decisions and based on that it takes different actions.

It is great in situations like when somebody opens a specific email and because of that, I want to send them different emails from that point…

…OR when somebody does NOT open a specific important email and I want to re-send that email with a different subject to increase the chance they will read that email…

…OR when someone abandons their shopping cart and as a reminder, I send them a few emails on autopilot to bring them back and to finish their order.

And the list could go on and on how email automations can make useful decisions.

And one more example is an automation that makes more decisions, sends more emails, and takes more actions. It is to give you a perspective.

While generally, it’s a best practice to keep things simple, ActiveCampaign gives the flexibility to create custom email automations from simple to complex that fit exactly what your business…

…and leads need in different situations. All that through an easy to use, drag and drop editor.

And once you set an automation, as long as it’s active, it will keep nurturing your leads on autopilot.

And the third thing that makes it possible to do your entire lead nurturing without your day-to-day involvement is a tiny, 2-minute hack. I call this The Loop Hack.

And solves the following problem: Coming up with DAILY email ideas, writing them, and scheduling them takes a lot of time.

And if you’re like most entrepreneurs you have a lot of other marketing and business activities to do as well.

This tiny, 2-minute hack is a great way to send daily emails to your list, even if you don’t have time and resources to write daily emails.

Really simply, you send out your daily emails with an email automation and the hack is, instead of letting people finish the daily email automation…

…and then not get any email until you add new ones instead of that, you create a loop, once they get the last email in the automation from the next day…

…the loop will start sending them the daily emails from the first one again. This way, the leads on your email list will get something every day, they will never idle and never get cold.

And because of that, you can also experience a boost in your sales.

I recommend you to have at least 3 months of daily email in your loop. If they don’t read an email for the first time, it will be NEW for them.

And even if they read it the first time, a few months is enough time for people to forget, or simply see it as a reminder email.

And whenever you have time and resources you can keep adding new emails to the loop, and expanding it.

With that said, let me ask you a quick favor before we continue. Tap on the like if you’re enjoying this episode so far.

We appreciate that feedback and the support to create more episodes like this one. Thank you for the thumbs up!

OK, now let’s move on to the next marketing automation best practice for lead generation.

And after that, we’ll talk about the simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.

So, No. 6: Find Different Angles. If your lead funnel is not converting, the reason is not always the hook or the landing page. It can be the traffic.

That’s why it’s a best practice to test the hook and landing page with various different types of traffic.

Either your lead funnel is converting below or above the average 30%, there’s always space for optimisations.

Here are 5 traffic elements you can optimize, and test various different combinations of them.

First, the traffic channels. Where people are coming from.

Like Facebook ads, posts, or messages, or YouTube, or a Podcast, or Google Search, or a blog, or solo ads, or through some other source.

From different channels you can get completely different traffic, different people, which can have a HUGE impact on how many leads you get.

Just like that, the temperature of the traffic matters a lot as well.

Hot traffic, people who know you, like you, and trust you, and may even showed interest in similar things that your funnel offers that traffic will more likely convert than cold one.

The third element is pre-framing, it’s what they see, hear and experience right before they arrive at your landing page.

You can imagine those people who get pre-framed to be super curious will turn into leads a lot easier in your lead funnel.

The next element to optimize is timing. Depending on when people see your funnel, it may convert better or worse.

Just imagine this, if your target audience is traveling on public transport to work in the morning and see an advert of yours on their phone.

Even if they are curious, they may not have the time, peace, to properly check out what you offer. They have a quick look, they leave, thinking they will come back, and may never return.

But when the timing is right, it changes a lot of the conversion.

For example, same audience, but in the evening, at home, when they have more time and peace to properly check out your funnel.

And the last element is retargeting. Some people will need to visit your landing page several times before they turn into your leads.

Bringing people back to your lead funnel in different ways can make a huge difference in the amount of leads you get.

For example, somebody may see a post on social media with your main hook, they get curious, they click on the link, they visit the landing page…

…but decide not to type in their email address. Then they see an advert that handles their main objection. And then another ad with testimonials from others.

And that gets them over the edge, they take the leap of faith and enter their email address and turn into your leads.

As a best practice, keep testing various different combinations of these 5 traffic elements, and you’ll see changes in lead conversion. And keep the traffic angles that work, and scale them up.

OK, if you haven’t done it yet, and find these best practices useful, please click on the like button right now. Thank you for that.

And now, the moment that everybody was waiting for so long, No. 7: Funnel Stacking.

It’s the simple but POWERFUL hack that can give an instant ROI in lead generation for any small business, on autopilot.

When people enter their email address on the landing page of your lead funnel, that’s NOT the end of those relationships, that’s an opportunity to continue…

…and turn some of the leads into your customers right away.

On the last step of your lead funnel, on the ‘thank you’ page, recommend the customers to check out other products and services.

Ideally, those are yours. And even can work with affiliate products and services.

Either way, the benefit of this simple hack is that you can start generating an instant income from some of the new leads on autopilot.

And with that, even being able to make your lead generation instantly profitable, in some cases. This simple hack is that POWERFUL.

If you enjoyed this video, click on the like button. It helps the channel a bit.

And make sure to subscribe and hit the bell so you get notified of future videos just like this one.

Thank you for watching. And see you in the next one.”

END OF VIDEO TRANSCRIPTION

 

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com