There is no doubt about it, marketing automation tools for small businesses are gamechangers! They have helped thousands of entrepreneurs in improving their lead generation efforts and boosting their sales.
Are you new to sales automation solution and tools? You’ve come to the right place!
When it comes to marketing and sales automation, it’s not enough to have the right tools. You should also learn how to use them so you could maximize their benefits.
Today, that’s exactly what we will discuss. You will discover:
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Part 1 of this series: 10 Sales & Marketing Automation BEST PRACTICES
Part 2 of this series: 9 KEY Marketing Automation Best Practices For SALES – Part 1
Part 3 of this series: 9 KEY Marketing Automation Best Practices For SALES – Part 2
Part 4 of this series: 9 KEY Marketing Automation Best Practices For SALES – Part 3
In-depth ClickFunnels Review: Which Marketing Automation Software Is The Best?
Facebook Pixel: www.facebook.com/business/learn/facebook-ads-pixel
Facebook Conversions API: www.facebook.com/business/help/2041148702652965?id=818859032317965
Google Tag Manager: https://support.google.com/tagmanager/answer/6102821?hl=en
“Imagine a 17.4% boost in your sales on average in just a few minutes, on autopilot.
In this episode, I’ll share with you how to do that alongside other golden nuggets of one of the KEY sales automation best practices.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that helps entrepreneurs to get MORE done in LESS time, GROW their business…
…and gain FREEDOM through marketing automation.
Make sure to tap the like button if you enjoy this episode. And don’t forget to subscribe and hit the bell button to get notified of the future episodes. And now, let’s get started.
This episode is part of a series on marketing automation best practices for SALES. The links to the previous parts are in the description.
And with that said, let’s continue where we left off in the previous episode.
Best practice No. 9: Use The RIGHT Tools. Sales automation tools can make or break your success in the area of online sales. That’s why using the RIGHT softwares is so important.
When it comes to marketing automation tools for small businesses, or even to other softwares, there’s no one-size-fits-all solution.
Ultimately, you have to understand and decide on what tools will serve you the best, and support you in achieving your goals.
In this best practice, I’ll tell you about a few solutions that many entrepreneurs consider the best sales automation tools.
We’ll focus on software in two KEY areas: how to automate sales and how to enhance sales performance.
With that said, let’s talk about the first one Which is a tool specifically designed for creating and managing the CORE part of automated lead generation and online sales.
It’s called ClickFunnels. And with it, you can…
…”Quickly Create Beautiful Sales Funnels That Convert Your Visitors Into Leads And Then Customers (Without Having To Hire or Rely On A Tech Team!)”
Currently, over a 100,000 entrepreneurs and small businesses use it. The reason why it serves as the RIGHT tool for many is because it’s MORE than just a tool.
They also offer KEY knowledge and resources to succeed with your automated lead generation and online sales.
And because of that, in the past few years, over a 1,000 entrepreneurs won Two Comma Club Awards. Which means those entrepreneurs have made 7-8-9 figures through this tool.
Besides that, the helpful support and strong community also make ClickFunnels a really popular marketing automation and sales solution. This is only a tiny bit of the top of the iceberg.
It’s an automation tool that can help you a LOT. Recently, we published an hour-long in-depth review of ClickFunnels.
I’ll leave you links to the tool and review in the description for you to check them out later.
OK, let’s move on and continue with this list of softwares including the one that can boost your sales by 17.4% on average in just a few minutes, on autopilot.
In the area of ‘how to automate sales,’ another KEY part is automated follow-ups because, as we all know, “the money is in the follow-ups“.
In this case, specifically, in being in the email inbox of leads and clients every day so when they are ready to buy, they buy from you.
OK, this was an oversimplified explanation of why email automation is so important. In the upcoming few episodes, I’ll talk about that in a lot more detail.
But, for now, let’s focus on the RIGHT email automation tool for follow-ups which is not other than ActiveCampaign.
Over 150,000 entrepreneurs find this tool the best for growing their business with. One of the great things about it is that it’s really flexible.
It makes it possible to use it for simple and complex automated follow-ups as well. Whichever fits exactly what your business, leads, and clients need in different situations.
All that through an easy to use, drag and drop editor, so doesn’t require any technical skills. This tool also provides great resources to learn from, and friendly support and community.
Although ActiveCampaign has a LOT more amazing features that are useful for the follow-up part of sales automation we’ll now move on to other softwares of this best practice.
The following episodes are going to be all about marketing automation best practices related to follow-ups. And in those, I’ll talk about ActiveCampaign in more details.
For now, I’ll leave you a link to this tool in the description.
The next handy tool is related to how to enhance sales performance. When you talk to a customer in real life or on the phone, you get certain instant feedback from them.
Their body language, their voice, what they say, and so on, are all sources of feedback that you can use to shift the way you sell to them.
In online sales, those instant feedbacks don’t get back to you because your customers sit in front of their own screen, looking at an online sales page…
… and maybe they’re even on the other side of the world while you’re sleeping. But obviously, feedback is KEY for optimizing and enhancing your sales.
To get that feedback, a great tool to use is Hotjar.
Imagine that you’d be able physically to look over the shoulder of MANY of your customers and not only see what they do…
…and how they behave on your sales page and funnel but also you could record that to analyze those feedbacks in detail.
In a nutshell, that’s what Hotjar does amazingly in the background on autopilot.
With that software, you can see and understand how your people behave in your sales funnel, what they need, how they feel.
And you can use that feedback to optimize and enhance your sales. It is trusted by more than 900,000 websites in over 180 countries.
Another time, I’ll tell you more about it. For now, you can find the link to it in the description alongside other resources.
With that said, let’s stop here for a moment and please do me a favor. If you’re enjoying this episode so far, then tap on the like button right now.
Thank you for your ‘like’ and for giving us feedback this way. And now let’s continue.
The next two tools are similar to Hotjar in a sense of getting feedback and information that we can use to enhance sales automation performance.
If you’re using Facebook ads to generate leads and get new customers…
…then using a Facebook Pixel is essential for you and the Facebook Conversions API also can be beneficial for you to get feedback and insights for optimizations.
And if you’re using Google Ads or YouTube ads then Google Tag Manager is another essential tool to use.
Although these 2 analytic tools can be really useful related to sales automation, we are not going to go deeper into them now. The link to them is in the description for you to explore.
And now, let’s talk about what you’ve been really waiting for. The tiny, simple tool that can boost your sales by 17.4% on average in just a few minutes, on autopilot.
It’s a special social proof tool.
First of all, why does social proof have such a HUGE positive impact on sales automation for small businesses?
Because of human nature.
When we are about to do something, if we see that others have already done that recently then we get more curious and motivated to take that action.
In this case, when your sales page visitors can see that others have recently purchased, then your visitors more likely will do the same action and that way, you get more sales and clients.
There are multiple forms of social proof. Dynamic notifications are the quickest and easiest to start with.
And the other benefits related to notification social proofs are you set it up once, and you can leave it to boost your sales on autopilot after the first few tracked orders…
… it will give you almost a full boost, so you can get more sales with it quite quickly. The best social proof tool I found so far is ProveSource.
And according to the ProveSource website, the average conversation boost the users get is 17.4%. Just like the other tools, you can find this one as well in the description.
If you enjoyed this video, click on the like button. It helps the channel a bit.
And make sure to subscribe and hit the bell so you get notified of the future videos just like this one.
Thank you for watching. And see you in the next one.”
END OF VIDEO TRANSCRIPTION
Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com