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The benefits of marketing automation are HUGE for small businesses when it’s done RIGHT.
That’s why this episode is dedicated to reveal 10+ marketing automation best practices, specifically in the area of audience building.
On top of that, I’ll also share with you the BEST hack anyone can do…
…to make their audience grow SEVERAL times faster than normally possible.
And through a REAL life example, you’ll also understand…
…how using the A.D.P. Strategy can keep building your audience consistently WITHOUT your day to day involvement.
You will discover:
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“The benefits of marketing automation are HUGE for small businesses when it’s done RIGHT.
That’s why this episode is dedicated to reveal 10+ marketing automation best practices, specifically in the area of audience building.
On top of that, I’ll also share with you the BEST hack anyone can do…
…to make their audience grow SEVERAL times faster than normally possible.
And through a REAL life example, you’ll also understand…
…how using the A.D.P. Strategy can keep building your audience consistently WITHOUT your day to day involvement.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs…
…to get MORE done in LESS time, and ultimately replace yourself in digital marketing and business.
Let’s quickly start with… Why build an audience? Why grow an online audience?
Well, the simple fact is, complete strangers will not buy from you.
People need to know you, like you, and trust you quite a bit to pull out their credit card and give you their hard earned money.
And that is what building an audience does for you.
It turns strangers into a group of people who know you, like you, and trust you to a certain level.
With that said, let’s dive to the list of the marketing automation best practices for small businesses…
No. 1 – Understand The Journey Of Your Customers
Which starts with strangers and ends with regularly RETURNING clients.
Although in this episode we are focusing only on the first stage: how to build an audience from scratch…
…it is still important for you to have at least a basic understanding of their entire journey.
So, this is the five main stages…
First, strangers turning into your audience.
Then, some of your audience transforming into warm traffic, into visitors of funnels.
The third stage is when some percent of your visitors turn into leads.
Then, some leads buying a product from you. (customer)
And the fifth stage is when one-time customers turn into regularly returning clients.
OK, the next marketing automation best practice is…
No. 2 – Start With The End In Mind
ALWAYS know upfront what you want to achieve in the area of audience building, what your end goal is.
From that, work out backwards the sub-goals that will help you to reach the end goal.
And after that, choose the relevant marketing automation strategies to get there.
Marketing automation best practice No. 3 – Know Your Audience
Create an avatar of your ideal customer, who they are, what they do, how they feel and think, and so on.
The more clear you’re about it the easier things get and the more effective your marketing will be.
And in every single content you create, talk to THAT avatar.
That way your content will grab the attention of the right people, and will build you an audience of your ideal potential customers.
No. 4 – Leverage Videos
This is an absolute fundamental best practice.
Video content is a form of marketing automation…
…because you create every video once, and after you publish them, they are working for you 24/7/365…
…and are building your audience without you being there.
Videos have a lot more marketing automation benefits than that.
With a smart hack, that anyone can do, it’s possible to grow an online audience SEVERAL times faster than normally.
And here’s how…
Marketing automation best practice No. 5 – Be Smart
Another reason why creating videos is a really smart practice, is because you can easily repurpose them.
Which means, each video you record can be turned into multiple videos, podcasts, blog posts, social media posts, emails, and so on.
You record ONE video and with smart repurposing you can turn that into SEVERAL content assets…
…which will help you to grow your audience on multiple platforms and a lot faster than normally possible.
Let me interrupt for a moment…
If you’re enjoying this episode so far then give us a thumbs up.
That supports us to create more content for you just like this one.
Thank you for your “like”.
And with that done, let’s continue…
The next marketing automation best practice is…
No. 6 – Do It Step By Step
Growing your audience with marketing automation systems is a HUGE and complex activity.
It can be overwhelming at first glance.
And the only way to avoid that bad experience is doing it step-by-step.
Which leads us to the next best practice…
No. 7 – Be Persistent
It’s not only a huge and complex activity. It is a long term and ongoing game.
Which means, if you want to successfully and consistently grow an audience, you gotta be persistent…
…and keep taking steps after steps UNTIL your audience building can run WITHOUT your day to day involvement.
No. 8 – Be Consistent
Publishing content here and there, every now and then, is not going to build you a valuable audience.
Be consistent with your content production and publication to keep growing your audience…
…that ultimately will grow your business as well.
Although consistency is KEY, you’ll see it in a minute, there’s a smart way to do the content creation…
…so it doesn’t eat up your time every day, every week.
OK, the next marketing automation best practice is…
No. 9 – Use The A.D.P. Strategy
This is the 3-step marketing automation strategy.
When you’re setting up marketing automation systems with the purpose of building your audience, the rule of thumb is…
…to automate as much of the activities as possible.
Delegate the parts that are not possible to automate.
And the most important step: processes.
Clear and detailed guides on what needs to be done by an automation or your team, how and when…
…in order to get things done the MOST efficiently WITHOUT your day-to-day involvement.
By using this A.D.P. marketing automation strategy you can TRULY replace yourself in MOST of your audience building…
…and at the same time keep growing your audience and business.
Later, you’ll see a REAL life example on how to build an audience with the A.D.P. strategy.
And now, let’s talk about best practice No. 10 – Track And Optimise
From the very beginning, track the performance of each part of your audience building.
Avoid guesswork on what is working, and what’s not.
Use the numbers, make decisions and optimisations based on that.
OK, this episode is getting a lot longer than I expected it…
…so we’ll continue in the next episode.
We’ll go through the REAL life example…
….so you can understand how using the A.D.P. Strategy can keep building your audience consistently…
…WITHOUT your day to day involvement.
If you enjoyed this video, click on the like button. It helps the channel a bit.
And make sure to subscribe and hit the bell so you get notified of future videos just like this one.
Thank you for watching. And see you in the next one.”
Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com
