Audience Building Case – Marketing Automation Best Practices

 

Audience Building Example – Marketing Automation Best Practices For Businesses 

In this episode, we’ll go through a REAL life audience building example…

…and related marketing automation best practices for small businesses.

You’ll understand the SECRETS of how using the A.D.P. Strategy can keep building your audience consistently…

…WITHOUT your day to day involvement.

You will also discover:

  • How to build an audience?
  • The benefits of marketing automation in audience building.
  • What is the A.D.P. Strategy?

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👉 Audience Building – 10+ Marketing Automation Best Practices For Businesses 


 

VIDEO TRANSCRIPTION:

“In this episode, we’ll go through a REAL life audience building example.

You’ll understand the SECRETS of how using the A.D.P. Strategy can keep building your audience consistently…

…WITHOUT your day to day involvement.

My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs…

…to get MORE done in LESS time, and ultimately replace yourself in digital marketing and business.

A quick note before we start, this is the second part of the marketing automation best practices series…

…that we started in the previous episode.

If you haven’t watched that yet, go check that out first.

The link is in the description.

And now, let’s go through the REAL life audience building example.

This is how we publish multiple content items DAILY… WITHOUT me being involved in it every day.

Although this is an ongoing work of a team, let me remind you of the ultimate purpose of every marketing automation system…

…having various assets that can replace you in certain parts of your marketing and business…

…can help to generate you cashflow, and can grow your business WITHOUT your day to day involvement.

And that is EXACTLY what published videos and other types of contents can do for you.

The REAL life example, we are about to go through, covers three KEY parts…

…the tools, the process, and most importantly, how much time it can save you.

Let’s start with a few really useful tools for content creation and publishing…

In the automation part, Trello with the Butler extension is great for managing all the tasks and related team members.

And automating a SIGNIFICANT part of that process.

Another REALLY useful marketing automation software is a social media manager tool…

…that saves us a LOT time and helps to keep up the schedule of publication.

There are many social media manager tools available, SocialPilot is one of the bests in that area.

Social media platforms don’t allow 3rd party tools to schedule everything…

…in those cases, if available, we use native scheduling on the social media platforms.

I love doing things efficiently, at the same time keeping them as SIMPLE as possible.

And that’s why we use Google Drive, Google Docs, and Google Spreadsheets…

…to manage all the media assets, videos, images, copies, guides, and so on.

If you remember, the most important part of the A.D.P. Strategy is processes…

Clear and detailed guides on what needs to be done by an automation or the team, how and when…

…in order to get things done the MOST efficiently WITHOUT my day-to-day involvement.

And to create those guides I use Loom, which is an easy-to-use screen recording tool…

…and bullet points in Google Docs.

Before we go through the steps, one last tool, which is Upwork.

It is a freelance portal where you can hire the right freelancers easily.

The biggest ongoing benefit of it is the AUTOMATED timesheet based payments.

That saves me hours of time each week because…

…I do NOT need to MANUALLY collect the invoices, check the details, make the payments for each freelancer, and so on.

Upwork automatically takes care of all that.

Let me interrupt for a moment…

If you’re enjoying this episode so far then give us a thumbs up.

That supports us to create more content for you just like this one.

Thank you for your “like”.

And with that done, let’s continue…

Now, let’s go through the STEPS of how we use A.D.P. Strategy for audience building.

These are kind of like BONUS best practices.

Step 1 – Ideas

We collect content ideas in a Google Doc. Anytime we have a new idea we can just drop it in easily, and use it later…

…or through it away if later I no longer think it’s a good idea.

Step 2 – Planning

The ideas doc is a brain dump without any specific order.

So once a month, I sit down and strategically PLAN what the upcoming contents will be to grow our audience more.

Currently, I do this. And later on, I’ll delegate it to free up my time.

Step 3 – Research

Depending on the content I’m planning to do, researching can take a lot of time.

It is a step that is definitely worth delegating.

Step 4 – Script

Depending on your style this can be a full blown script, word-to-word what you’re going to say in the videos.

Or slides. Or simply the bullet points of KEY elements.

I tried all, and I prefer full blown scripts that I can put onto a teleprompter app.

Currently, I write the scripts for the videos, because I want to improve my writing skills and to find my own voice.

But long term, it is a best practice to delegate this.

Step 5 – Preparation For Recording

This is preparing teleprompter scripts, or the presentations. Setting up the sets for recording. And so on.

With the mindset of the A.D.P. Strategy, this should be done by your team.

Step 6 – Recording

Ultimately, this is the ONLY ONE step you should do. To be the star of your videos.

And the rest of the steps can be done by automations, delegations, and processes.

At the beginning, I recorded one new video each week.

Which is the hard way to do it, because that required me to be involved in the process more ongoing.

The much more efficient way I’m doing the recording nowadays is recording in BULK, 4-5 videos in one go.

So each month I have ONE recording day. And the rest of the month I’m free from the actual content creation.

Step 7 – Preparation For Post Production

This is about organising the video parts, the images, adding notes, uploading everything to Google Drive, and so on.

Basically preparation for the next steps.

Ultimately, this is another task for your team.

Step 8 – Transcription

We do this for two reasons.

First, to add subtitles to our videos, which helps the platforms to understand more of the content of the videos…

…and makes it understandable for viewers even without the sound on.

There are some life situations when viewers watch videos without sound.

And second, the transcription is used for repurposing the videos…

…it is the base of any written content like blog posts, emails, social media posts, and so on.

This is a step that my team does.

Step 9 – Graphic Design

Images like thumbnails, covers, social media images, and more. Images that support the video, audio, and written contents.

Also a step that best to be delegated to your team.

Step 10 – Video Editing

It’s about creating different video and audio formats for different platforms.

This can be time consuming depending on your videos and the level of your video and audio editing skills.

From the very beginning, I delegate this part to my video editor on my team to free up my time and get better results.

Step 11 – Copywriting

From the transcription and the video notes creating different written variations of the same content.

Like blog posts, emails, social media posts, podcast show notes, video descriptions and so on.

Although I like copywriting, I delegate this as well so I can use my time to do other things.

Step 12 – Sharing The Content Assets

From ONE video, and a few photos, we create 25-30 content assets each week.

Those are shared on various platforms throughout 10 weeks.

As we’ve been doing this consistently, each week there are 25-30 content assets to share.

Which you can imagine takes quite a lot of work and time even with using marketing automation tools.

That’s why I fully delegate this step to my team, so I can focus on other marketing and business activities.

Step 13 – Analyze, Optimise, Adjust

One of the best practices I mentioned in the previous episode is to track the performance of marketing automations…

…and optimise based on that.

So from time to time, I check on the numbers to decide what to optimise and adjust.

Ultimately, this is worth delegating as well.

In a moment, I’ll share with you how much time the A.D.P. Strategy saves me on this process…

Before that a quick important note…

As you can feel it is a LOT of ongoing work and time overall to create content, repurpose it, and publish everything.

And do all that consistently.

The reason why I’m investing time, money, and energy into it is because every single content piece we published…

…is a marketing automation asset, and is working for us 24/7/365 to build our audience…

…even the content that we put out there years ago.

Some of our content didn’t perform well, while some videos got tens of thousands of views.

The BIGGEST result comes from the compound effect, in the past about 2.5 years we reached hundreds of thousands of people.

And day by day, our audience is growing, even when I’m not working.

And it has a REAL positive effect on the rest of my business.

To circle back to how much time the A.D.P. Strategy saves me on content creation and publishing…

Every week, the marketing automations that are in place and my team do over 40 hours of work.

By myself, it would NOT be impossible to do all this work.

It took about a year to step-by-step build up this entire content creation and publishing system with the A.D.P. Strategy.

It’s absolutely worth it and we keep scaling up.

If you’re starting out now, I want you to understand that it’s a step-by-step process, it takes time…

…and the best to do it with the A.D.P. Strategy in mind from the very beginning.

If you enjoyed this video, click on the like button. It helps the channel a bit.

And make sure to subscribe and hit the bell so you get notified of future videos just like this one.

Thank you for watching. And see you in the next one.”

END OF VIDEO TRANSCRIPTION

 

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