B2B Marketing Strategies: How To Generate Leads Effectively

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Dec 04

 

How To Generate Leads With One Of The BEST B2B Marketing Strategies

So, you have a fantastic service and a website where prospects can learn more about your company and reach out to you. You’re all set, right? Not exactly! 

Without defining your target audience and developing B2B marketing strategies, your website could be sitting there with ZERO traffic and no lead conversion. These are often what many entrepreneurs lack — a set of lead generation strategies that would help them turn their web visitors into hot leads. 

Today, we will deep dive into some of the best B2B marketing strategies so you could get started with building your email list and sales. 

You will learn: 

  • How to generate B2B leads 
  • Why defining your niche market is essential 
  • How to capture leads successfully
  • Automated ways to implement some of the best B2B lead generation techniques 

What makes a successful marketer different from any other marketer is the strategies they use to capture and turn leads into clients. 

Don’t waste your time with marketing strategies that don’t convert. Furthermore, don’t spend your time on marketing efforts that you could easily automate. Take the time to learn new ways of setting up your B2B marketing strategies and see the difference it makes for your business.

PROVEN Process: How To Ignite Your Automated Lead Generation In As Little As 15 Days Without Cold Calling 👉 www.47funnelsecrets.com


 

VIDEO TRANSCRIPTION:

“Welcome, Freedom Hero! 

In this episode, you’ll find out about One Of The BEST B2B Marketing Strategies and how that will help you to get warm and hot leads consistently in an AUTOMATED way… 

My name is Istvan Bujdoso and this is The 47 Marketing Show… 

Let me walk you through the seven key areas of this marketing strategy. I’m going to skip the first two for now and we’ll get back to it later… 

The first key area of this marketing strategy is CAPTURING leads which is getting some of your target audience to raise their hand… 

and show that they are interested to find out what they can get from you and getting them to give you their contact details… 

The BEST automated way to do this is to send them onto a special landing page that peaks their curiosity, that promises them that they are going to get something amazing… 

… and valuable when they enter their email address. Once you set up and optimise a landing page like this, it will get leads for you consistently and in an automated way… 

Does that make sense? 

Okay, number four is WARMING UP the leads, giving them value, making them know you, like you and trust you so when the time comes, they will sign up to your services easier… 

The BEST automated way to do this is after they enter their email address from the landing page redirecting them to a thank you page where they get what you promised them right away… 

This already builds a bit of trust in them because you promise something on the landing page and they get it… 

The MOST effective way when you can give the value to your leads in a video format because that gives a long enough opportunity to warm them up. Are you following me so far? 

Okay, the fifth key area of this B2B marketing strategy is QUALIFYING the leads… 

Getting specific information from them that will help you to filter out the ones that are not a good fit, obviously, and saving you a lot of time this way… 

The BEST automated way is to ask them to fill out an application form for a discovery call on the thank you page where they watch the video, where they’ve already got value from you. Are you getting this? 

These things, numbers 3, 4, 5, these areas happen in a FUNNEL… 

Okay, number six is FOLLOWING-UP with the leads. Some leads won’t be quite ready yet to fill in your application form right away and talk to you on the phone… 

They will require additional warm-up through follow-ups and after a while, some of them will warm up enough to be more ready to sign up to your services… 

The BEST automated ways to do follow-ups is through creative email marketing. You can also set up automated Facebook messages, text messages, browser notifications, and ringless voicemail messages… 

Okay, we went through four of the key areas of the strategy, are you ready for the rest? 

We are going to jump back to the second which is TRAFFIC. Sending your target audience into your funnel, onto your landing page, specifically, where some of them will turn into your leads… 

The BEST automated traffic sources, for example, creating and publishing valuable content for your target audience consistently… 

Every content piece that you put out there can work for you to drive warmer traffic into your funnel, 24/7 as long as it’s are on the Internet… 

Another automated traffic source is PPC, for example, Facebook ads. It can drive traffic onto your landing page… 

… and some of that will turn into your leads without you being there every single moment and chasing the leads. Does it make sense? 

Okay, these five key areas 2 to 6 can be mainly automated… 

Okay, we are going to jump now to the first key area of this marketing strategy which is NICHE your target audience. Without defining properly your niche, the rest of the marketing strategy is going to fail… 

So, make sure that you figure this out upfront. Are ready for the last one? 

Number seven is the last, SALES. Even though it’s not directly part of lead generation, I want you to see it as a key area of this B2B marketing strategy because… 

… without sales, it’s pointless to do all the other areas. Okay, are you getting this? 

Let me share one more important thing before we go. If you’d like to use this marketing strategy in your business and ignite your automated lead generation even if you don’t have any tech skills… 

… then visit 47funnelsecrets.com. You can find the link in the description. Thank you for staying until the end of this episode! I really appreciate it! My name is Istvan Bujdoso and see you on the next one…”

END OF VIDEO TRANSCRIPTION

 

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com