Are you ready to start using marketing automation software for small business but not sure how to get started with choosing the best one for you?
With a lot of options to choose from on the market, it can be challenging to find out which marketing automation software is the best for your business. And honestly, this is often one of the reasons some entrepreneurs miss out on using these amazing tools.
But choosing one doesn’t have to be complicated at all and that’s what you’re going to learn today.
You will find out how to choose marketing software for your business. You will discover:
Follow this guide and let us know which marketing automation software for small business you end up choosing for your brand.
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“The internet is flooded with many different marketing software. Most of them are claiming they can solve your problems, grow your business, and help you to save time and make more money.
It’s not a surprise that sometimes it can be confusing to find out “Which marketing automation software is the best for a small business?” especially SPECIFICALLY for your business…
…that will REALLY help you instead of wasting your time and money.
And that’s why I’m going to share with you the framework I’ve been using in the past decade to pick the best marketing automation tools specifically for my business.
I hope it will help you as much as it helps us.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs to get MORE done in LESS time, in digital marketing and business.
Let’s get started with the first and most important tip.
Number 1: Get Super Clear. Either you’re looking for software to solve one of your problems or to achieve a specific goal it is absolutely fundamental to become super clear about your problem…
…and goals before you start looking for any tool as the solution. Otherwise, there’s a good chance you’ll end up wasting time and money on marketing automation software that is not good for you.
Number 2: First Impression. Head over to the website of the tool. Scroll through the website, see the general look and feel. Get your first impression WITHOUT making any final decisions.
Number 3: The Big Promise. Check if the software PROMISES to solve your specific problem, or to help you to achieve your goals.
Obviously, even if the promise is there, it’s not a guarantee it will really work, but it is a good sign, and shows the potential of the marketing automation tool.
Number 4: Other Claims. After you see it can potentially help you, have a look around to see what OTHER benefits does the tool claim to give you?
Because you may see something that can be the solution to other problems you have. Or it can replace one or more of your current tools.
Or it can save you more time and money than you expected at first glance. The extra benefits or the lack of them can help you to make the decision later.
Number 5: Can It Work For You? At this stage, we’re still looking for the potential of the marketing automation tool.
Unless if it’s a RARE case, and a super niched software that CLEARLY states it only works for a specific industry, it’s not yet time to make the final decision.
Research the site for signs that show it can potentially work for you. Things like your industry or similar ones. Keywords that refer to similar businesses like yours.
And check the reviews if you can see similar people like you who achieved success with the tool. And then, carry on to check the following things to get the full picture.
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Number 6: Social Proof. Besides that the reviews can show you if it may work for you they can also give you a picture of the overall experience with the marketing automation tool and company.
If you see a lot of bad reviews, 10s, 100s of bad reviews, only bad reviews, then, run! Most of the time, you’ll see good and bad reviews as well.
When you read the bad reviews, pay attention if it feels like coming from a hater who wants to tear down the company or if it feels like authentic feedback listing the good and bad things as well.
And take the good reviews with a pinch of salt. They show you the potential, obviously, they are not guarantees, but good signs.
Check how many people are using the tool. If a lot of people, that’s one good point, still not a deal maker.
Number 7: The Age. Check how old the tool is? If it’s relatively new, the social proof may come from the early hype of the tool, and may not reflect the reality.
On the other hand, if the marketing automation software has been around for a while, and shows long-term steady success that’s a better sign.
Number 8: The Tricky Price. The price is a tricky element. Taking a quick look at the number and making a decision based on that is overlooking a lot of important things.
The 3 BIG questions are: First, “What is included in the price?”
In my experience, it is common that you can’t see all the values you get until you actually try the software research the areas that only members can access, and research the community of the tool.
And only after that, you can get the full picture on what is included in the price. Second, “Are there any hidden charges?” The obvious one, check if the price is one-off or recurring.
And the other one really pisses me off when the company uses an unclear pricing structure that is hard to understand, you can’t see the total fees upfront…
…and you end up being charged more than you expected. I experienced this with quite a few big names in the hosting industry.
They advertise low prices for hosting, and when an inexperienced user goes for it they face the unpleasant surprise of needing to add email address, security, and other things separately.
And then, from the second year, everything is at a higher price and they end up being charged more than they expected.
So make sure the marketing automation tool you’re researching has a clear, simple, and transparent pricing. And the third big question is, “Are updates and future features included?”
It’s definitely a plus point when the company is constantly improving the tool and the related materials. And you’re getting more and more value for the same money over time.
Number 9: Trial. As I mentioned earlier, you can’t really get the full picture of a marketing automation software until you try it out. So, check out if there’s a trial. And see how it works exactly.
7, 14, or 30-day trial? Is it a free trial or a low price one? Do they give you full access or only limited access?
Do they ask for your credit card upfront and you need to cancel it if you don’t want to be charged? Or can you try it without a credit card?
Before you put in your credit card details, make sure the site is using HTTPS so the connection is secure. If you can pay via PayPal, use it as an extra level of security.
Number 10: Money-Back Guarantee. Either there’s a trial or not, check if there’s a money-back guarantee and what the terms are.
You can even double-check their refund policy in terms and conditions.
If there’s no trial, but there’s a money-back guarantee, this is the way of trying the marketing automation software out at low risk.
If the company and tool have been around for a while, mainly you can see positive reviews on social media, in Google, and in their community…
…no complaints about refunds then give the tool a try and if you don’t like it, cancel it and you’ll get your money back.
This is my way of thinking, obviously, calculate your risks before you pay.
These are the things I check BEFORE trying out a new marketing automation tool. Plus, 10 other things DURING the trial.
When you’re trying out software, be ready to invest a good amount of time into the research and the trial to get the full picture before making the final decision.
There’s no point in just spending 15-20 minutes clicking around in a software, throwing it away, and trying another tool and then another one, and another one.
Not only you will waste your time but also you can miss out on the right tools that way.
I’m conscious about the time, so these were the first 10 of the 20 tips to find the best marketing automation tools for a small business.
In the next episode, we’ll continue and complete the rest of the tips. 10 important things to check DURING the trials.
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Thank you for watching. And see you in the next one.”
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Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com