Content Framework: Lead Generation & Marketing Automation

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Jul 01

 

7-Step Content Framework For Lead Generation & Marketing Automation

All of us know the importance of publishing content regularly. Not only does it help us nurture our relationship with our audience. It also plays a major role in lead generation. Unfortunately, knowing it’s importance doesn’t mean everyone is following a consistent content publishing strategy. 

Let’s face it, with all the things you have to do for your business, a regular publishing schedule can be challenging to follow. BUT it is possible. And we’ve done it! 

Today, I’d like to share with you our 7-Step Content Framework to help you develop a consistent content schedule that won’t eat up a lot of your time. It is perfect for improving your lead generation and starting your marketing automation. 

You will learn: 

  • The importance of following a consistent content publishing plan 
  • How to create a content calendar 
  • Ways to make pre-production, production, and post-production easier for you
  • Where, When, and How to distribute your content 
  • Most importantly, how to monetize your content

Content production and publishing is an exciting part of your digital marketing strategy. And it doesn’t have to be time-consuming. When you follow our 7-step content framework, you’ll be able to publish high-quality content regularly and still have time for other things. 

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VIDEO TRANSCRIPTION:

“Welcome, Freedom Hero!
Let me ask you a question. Are you in that situation that you know you should create and publish content consistently but you don’t really know how to do it?
In that case, keep watching or listening because in this episode, I’ll tell you about the 7-step content framework we use that helped us to get close to 200,000 video views and a lot of leads so far…
And you’ll learn how you can use the same framework in your lead generation and marketing automation…
My name is Istvan Bujdoso and this is The 47 Marketing Show. Let’s get started with the big picture…
Consistent content creation and publishing take a lot of time and work because of that the framework is based on a couple of key principles to get things done…
…without you needing to spend your entire life on content creation and publishing and to save time and money in this process. And these key principles — the first one is repurposing, repurposing content…
So, basically, creating video and photos and based on those creating various different content asset: different videos, different images, podcasts, blog posts, emails, various different content asset…
And the next key principle, the second key principle is automation. Automating as many things as possible through this process, to save time and money on it…
And, the third key principle is using a team, using your own content team to basically do those things that are not possible to automate yet…
The fourth key principle is processes. Using processes to make sure that everything goes smooth, everything goes fast, everything happens on time…
Your team knows what to do and how to do it and to get the expected results…
Okay, so, let’s jump into the first step of the framework. It’s called Idea Box. One of the most annoying thing that can happen when you need to come up with an idea for content that your mind goes blank…
…you’re staring at an empty page or you’re staring to the camera and you have no idea what to say either just wasting time on that or actually ending up with not recording any videos…
…not creating any content. That’s really, really frustrating and the truth is that, ideas come and go. The best thing to do is collect them in an idea box…
Whenever you have an idea for a content, when you’re watching a video, reading a book, listening to something, going to the gym, driving…
…whenever you have an idea, obviously, when you’re driving, stop to make notes, put that into the idea box that content idea. That way, you won’t forget it. It’s going to be in the idea box…
When you need to create content, you can just open up the idea box and get inspired for new content. The idea box is not just like random ideas that happens, it also can be filled up through research as well…
To do research, look around– what your–not competitors’ what you’re basically mentors’, people who are in your industry, your Dream 100 is doing and based on that fill up the content idea box…
What I mean idea box, it’s just a really, really simple document. Either a Google document or an Evernote, something that you can reach through your mobile…
…through your desktop because if you have an idea on the go, you can use your mobile to put it in there. If you are sitting at your laptop and working, you can just put in there…
Make sure you have access whenever you have an idea to put into the idea box. And this is a step which can be done by your team…
A lot of research can be done by your team or they have an idea and they can put it in there. Also, you can put some ideas, or some ideas in the idea box…
…and your team, basically, based on the processes that you tell them, what to research, what kind of content to collect into the idea box. They can do that job. Okay, does this make sense so far?
Okay, let’s move on to Step 2 which is a content calendar. This is something that seems really simple but it is really essential to keep things organized and it helps to get things done on time…
And pretty much, content calendar is collecting into one place when and what is going to be recorded and published…
It’s pretty much that simple when I’m talking about to basically add like whether you’re publishing weekly or daily content to plan it ahead…
This is the content that I’m going to publish or my team is going to publish throughout this period of following months or even the following one year…
You can add basically the content, kind of the elements for holidays or things that’s happening to plan some special content for Christmas, for Valentine’s Day…
…or whatever holiday you want to create something some special content. And when a special event is happening, even just your birthday or a conference or a workshop or a mastermind…
…that you plan content around those special event and you can add them to a content calendar and plan ahead that those content are going to be recorded and published…
Also, when product or service launches happen, either in your business or in a business that you’re supporting, you can create content around that…
…and add into the content calendar as a planned activity to make it happen. I believe really in keeping things simple so use Google Calendar or a Trello board or a spreadsheet to plan…
This is another thing that your team can do based on the processes you give them how to plan the content calendar…
Also, you can contribute to it, you can add elements to it, basically move things around or tell your team what to do, how to do it and they can do it for you…
Okay, let’s move to Step #3 which is Pre-Production. This is preparation for recording. This can be a bullet point list based on the content calendar elements like what you are going to record…
You can create bullet point list or a full script or can be slides to help you record those videos. Just simple Google Docs or Evernote you can just create the bullet points, create slides…
..OK slides for that one, Google slides. Whatever makes it easier to record the video. Or if you are like some people, you can actually just stand up in front of the camera…
…and start talking without any preparation. It’s really up to you. But when it comes to pre-production, it’s something that your team can do for you to prepare these bullet points…
…or script or the slides based on the processes that you provide. Okay, are you following this so far?
Okay, Step #4 in the framework is Production. It’s the actual recording of the videos and capturing some photos with these videos…
…which later on lead to in this framework they are going to be turned into various videos, various photo images and thumbnails and blog posts and several other things, several other content assets…
And, the production, if you are starting now, just keep things simple, use the things you have. You don’t need full professional gear to actually start recording videos…
You can use a smartphone. Your smartphone has a really high-quality camera. Like most smartphones already have HD camera that can be used to simply record videos…
…and get some really high-quality videos. Additionally, I would say, using a tripod is a really good thing to keep things still instead of going around and shaking which you can do as well…
I can see quite a lot of people who does that. They are moving around and talking and they get a lot of views and they make a lot of impact with these videos…
But, I would say, my preference is to actually use a tripod. And additional to your smartphone and tripod all you need is natural light…
So, find a well-lit part of your office facing towards the window and you can start recording…
Additionally, it’s good to have a quality microphone. So, when people listen to you, they can hear you really well. So, that’s an addition that you can add to it…
To be honest, it’s not a big investment to get started. For instance, I started with a simple tripod and a smartphone and I did many episodes with that way. I just keep adding a couple of elements to it…
Later on, I added a microphone a more stable tripod, an extra light and pretty much, apart from the phone, all the other equipment that I’m using is pretty much around $150…
So, you can see, it’s a small investment even to get started. Just use what you have and carry on. Even when you’re carrying on, it doesn’t have to be a huge investment…
It’s much more important that you consistently recording your videos. Okay, this is the part, this is the step that is mainly on you because you are going to be in the videos…
…you are going to be on the photos, so you can’t really skip that part. You got to do this part. Somewhat, your team can help actually to prepare the area where you are recording…
…and apart from that, this is on you to actually record the videos and be on the photos…
Okay, next step of the framework is Post-Production. This is video editing, designing, copywriting and creating various different content asset. This is something that is fully on your team…
Don’t worry about if you don’t know how to video edit, or design or copywriting. This is fully on your team. To actually do it myself, I don’t know how to video edit or design…
…really, just pass it to your team and they can create all the thumbnails, images. Just tell them what to create and what is your expectation and they can create it for you…
Various different content assets, for example, one video and a couple of content images can be easily turned into 25, 30 different content assets like emails, blog posts, podcasts…
…various different videos, various different posts, social media posts, emails, various content assets. And, as I mentioned, this is fully on your team and processes…
Okay, the next one is Step #6 which is Distribution. This is the most time-consuming element of the content creation and publishing, the distribution…
As many, many social media platforms, many platforms where you can post, as I mentioned, social media…
If you just think about the major social media platforms like Facebook, LinkedIn, Instagram, YouTube, all those platforms and posting to them in various different forms: Instagram photos, videos…
On Facebook, you can share posts, videos, images. Podcast platforms, I think there are seven, eight podcast platforms that you can post, popular ones…
You can send emails into your email lists, you can post this on blog posts, post it on your blog. You can see that this is a huge amount of work and doing that posting…
…posting all those content is a lot of work and we’ll get to go back how this actually works. As I mentioned, various different formats, various different dates…
For example, posting on Facebook, a video, that video can go out to YouTube, and months later, go out to the podcast…
Another month later — not posting the same content on different platforms at the same time, more like spreading it out…
To release this content, the video goes out to Facebook and months later, to YouTube, and months later, to podcast platforms…
This way, when people go around different platforms, they can feel that you’re posting different content, different things are happening and more likely, follow you on different platforms…
Most of the content and most of the descriptions related to the content should include a call-to-action. Call-to-action points to your lead funnels or sales funnels…
…maybe to your website but most importantly to lead funnels and sales funnels. Those are more important to direct your traffic into…
And, basically, this is the step that is when automation comes into the picture. Scheduling onto different social media platforms…
…sending out the emails, there are tools that you can use to manage these things and to automate to make is quicker, faster, more reliable and take off work from you and off your team…
And, things that can be done by automation, your team and processes can take care of it. As I mentioned, this is the most time-consuming part of the framework…
…but it’s not on you, it’s all on automations and all on your team and processes. So, pretty much, once you set it up, it can just happen without you actually doing this…
Are you ready for the last step of the framework which is Step 7, Monetization, which can happen in various different ways. I’m just going to quickly go through two main types of it…
One of them is warm organic traffic. Obviously, the people watching your videos, listening to your podcasts, reading your blog posts, social media posts, they’re getting to know you…
…like you and trust you and that’s a warm audience. And, those who are actually go through the, as I mentioned, every content should have a call-to-action…
…and some of your warm audience, some of them will go to your lead funnels, sales funnels, website and that is basically the warm organic traffic…
Besides that, it’s a good way to actually to use it, to monetize it, to turn it into warm paid traffic. For example…
…Facebook is a platform where you can target the people who watch 50% of your videos or 75% or 90% of your videos and those are obviously interested in the topic…
They already like you, somewhat, they already know you, trust you, somewhat, and you can target them with paid adverts to turn it into a warm paid traffic that goes into your lead funnels…
…sales funnels, to your website…
I mentioned twice like your lead funnels and sales funnels depending on what your goal is, and if your aim is to get leads for your services…
…then you can use a lead funnel and that is going to basically turn in traffic that comes through your content into leads, warm them up more, qualify them and even follow up with them…
And the sales funnels is basically, if you’re selling online products, then you can use that traffic that is coming from your content to direct it into your sales funnels and make sales through that…
Okay, this is another step that is automation, your team and your processes. Basically, once it’s set up and your team knows what they do…
…it’s all can be taken cared of for you and for your team and your processes…
Okay, so, just a really quick recap of the framework. Step 4 is the Production, that’s the only step that is really on you because you’re going to be in the videos…
…and your going to be on the photos so that’s on you that you need to do. And the rest of the steps in the framework is fully on automations, your team and processes…
So, this is the 7-step content framework that you can use as well to automate a part of your marketing and lead generation…
Leave us a comment what’s the best thing you learnt from this episode and before we go, let me share with you one more thing…

The TRUTH is that, in today’s business world…

…getting the right leads or NOT… can mean the difference between growing your business… or losing it!

From my NEW book you can find out…

…How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…

If you’d like to get a FREE copy of that NEW book then go to 47funnelsecrets.com

(You can find the link in the description as well.)

Thank you for listening, see you at 47funnelsecrets.com

END OF VIDEO TRANSCRIPTION

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com