Content Marketing Strategy For Small Businesses With Productivity Hacks
Did you know that a content marketing strategy is one of the most beneficial strategies any small business could have? However, it’s also one of the most time-consuming to implement. This is where many small business owners and solopreneurs struggle.
For many, there just isn’t enough time during the day to accomplish everything they have to do — particularly in content creation.
Is there a way to win at content marketing while accomplishing all your tasks without sacrificing your personal time for your family and friends? Of course there is!
Today, you will discover how to implement a content marketing strategy that works for small businesses and learn productivity hacks that are easy to incorporate into your day.
You will find out the following:
- The typical content marketing process
- The importance of content repurposing
- What is T.T.P. strategy and why you should do it
- How to repurpose your content
- How NOT to run out of content ideas
- The importance of a content calendar
- What to do during pre-production, production, and post-production
- The best way to distribute your content
- How to monetize your content
Content marketing helps you connect with your audience and get them to know, like, and trust you. As a result, they would be willing to support and buy from you. Try these tips and let me know how it works out for your business!
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VIDEO TRANSCRIPTION:
“Welcome back to the show!
Content marketing is one of those areas that can be highly beneficial for any small business. At the same time, it‘s quite time-consuming to do it consistently.
That’s why today, you’ll find out about a specific strategy that makes content marketing a lot more efficient.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
First, let’s quickly go through a typical content marketing process without going into much detail.
And then, we’ll talk about those hacks and strategy that can save you a lot of time and make your content marketing much more efficient.
So typically content creation and publishing go like this:
First, finding some ideas and doing research on them. Then, doing the actual production, recording videos, or podcasts, or writing blog posts, or crafting social media posts.
Or even multiple of those. And after that, publishing and sharing them on various platforms.
Although we’ve just quickly run through them, if you’ve ever done any parts of those, then you know it can take a lot of time to do them.
Especially, when you want to publish many times a week and consistently. That’s why you’ll love the following strategy because it can save you most of that time.
First, I’ll tell you a bit about the core of this method and then we’ll go through all the 7 steps one-by-one.
The reason why it works so well because it combines content repurposing with a strategy called T.T.P.
In a nutshell, repurposing is when you record a video and from that video, you create smaller video pieces, audio files, and different types of written content.
So you recreate the core content into various formats which you can publish on different platforms, and that way serve more of your audience and the way they like to consume content.
And because it all starts from one video that can be the source of 15-20 other content assets, repurposing is a great strategy to make content marketing much more efficient.
And it doesn’t end there, let’s talk about the T.T.P. model now, which is an acronym for Tools, Team, and Processes.
If you’re most entrepreneurs, then you have plenty of other things to do in your business and in life.
So the ultimate goal is to get your content marketing done in less time and as minimal of YOUR ongoing effort and involvement as possible.
The first part is using tools to automate, as much as possible, content creation and publishing.
In this area, a social media manager software, like SocialPilot, can give you the biggest efficiency boost.
Because it can take care of automatically posting to multiple platforms, multiple times, at the right times, and each day so you can focus your time and energy on other activities.
Besides automation tools, delegating content tasks to your team is key as well. Some things are not possible to automate, they need to be done manually.
But it’s absolutely not efficient to do those content marketing activities yourself. So passing them onto your team can give you another productivity boost.
And the third part of the T.T.P. model is the most important one: processes.
Even if you have the top marketing automation software and a great team, without processes, their efficiency will not be the best.
So processes are written and video guides on what to do, what tools to use, how and when, and who needs to do those tasks, in order to be the most efficient.
When you combine Repurposing, Tools, Team, and Processes together, that gives you the most efficient content marketing strategy.
This allows you to get your content done in less time, and with as minimal of your ongoing involvement as possible.
In a moment, we’ll go through the 7 key steps of this content marketing strategy. Before that, let me ask you one thing. If you enjoy these tips so far, then please click on the like button now.
That’s a tiny thing that supports us a LOT to create more videos like this one. Thank you for the like. And now let’s continue…
So the 7 key steps of this content marketing strategy are the following ones:
Number 1: Content Ideas & Research. One of the most annoying things when you run out of content ideas.
The best thing to do is create a Google Doc that you and your team can access from desktop, tablet, and mobile. And keep collecting all ideas in there.
Research can take up quite a lot of time. So from a productivity point of view, the best is you get your team to do this.
Number 2: Content Calendar. One of the things that helps a lot with efficiency is recording multiple videos in one go.
Because of that and because it makes sense to publish some content at a certain time of the year, using a content calendar is key…
…so you and your team know when and what contents will be created and published.
Number 3: Pre-Production. Depending on your style this can be a different process. If you can easily and clearly talk about your topic…
…then pre-production can be just writing a few bullet points and you’re good to go. If you’re a presentation-type person, then pre-production means creating the slides.
And if you’re a person who prefers getting your thoughts together before talking, then pre-production is about writing scripts.
For most people, the preparation for each video is a time-consuming process. And that’s why it’s the most efficient when you pass on pre-production to your team.
Number 4: Production. This is the actual part of recording the videos. Which can be made more productive by recording multiple videos in one go.
For example, 4-5 videos. Bulk recording is more productive for two main reasons. First, you or your team don’t need to set up the camera, mic, the lighting for each video.
Just once for each bulk recording. And second, when you record in bulk, it creates a certain momentum that speeds up the overall progress.
Number 5: Post Production. The repurposing, we talked about earlier, happens in this step.
Video editing, designing images, writing-related copies, creating 15-20 content assets from one video.
You can imagine, this takes a lot of time. The good news is, this can be fully delegated to your team.
So neither you need to learn the skills, nor you need to have the time to do all the post-production steps. Delegating this is more efficient.
Number 6: Distribution. Sharing all the 15-20 content assets on multiple platforms, on different days, at various times is a lot of work.
But it’s obviously necessary. Automating this step, and even delegating the automation can take this off your shoulders so you can focus on other things.
Number 7: Monetization. Ultimately, the goal of a business is to get more leads and clients and turn that into money.
Content marketing is the bridge between people who don’t know you and a warm audience who know you, like, and trust you.
And when that warm audience is gently directed towards your funnels, offers, and products, that will grow your business more efficiently.
From all the 7 steps of this content marketing strategy, step 4, the production, is the only one you need to do.
And the rest can be done efficiently through content repurposing, automation, delegation, and processes.
If you enjoyed this video, click on the like button. It helps the channel a bit.
And make sure to subscribe and hit the bell so you get notified of the future videos just like this one.
Thank you for watching. And see you in the next one.”
END OF VIDEO TRANSCRIPTION
