Digital Marketing Strategy For Solopreneurs – Replacing Yourself
Let me take you back to the time when you decided to become a solopreneur and build your business. What was your biggest motivation? Was it making more money? Having more time for yourself?
Whatever your reasons are, I know you didn’t sign up to become an entrepreneur to work a lot longer than your last 9 to 5 job.
But as solopreneurs, many of us often end up working long hours and wishing we could clone ourselves so we could do more. Is this you?
Today, I will let you in on a secret digital marketing strategy that could free up most of your time while improving your productivity and boosting sales. You can use this strategy no matter where you are in your entrepreneurial journey.
You will discover:
- The benefits of making yourself replaceable
- The core systems you could use for lead generation in digital marketing and other business campaigns.
- Why it’s important to create a process for digital marketing, lead generation strategies, and more.
- How to successfully replace yourself in your business processes so you don’t become a bottleneck to your team
Are you ready to gain back your freedom, and hit your business goals? Try out these tips and let me know how they help improve your business.
🤩 Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
👉 Discover more about it here: www.47links.com/t47ms-smi
VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
If you’ve ever felt that on a busy day, “I wish I could clone myself,” then you’re not alone. Every entrepreneur, especially solopreneurs, feels that way from time to time.
That’s why this episode will share with you the strategy of replacing yourself. And at the same time, improving your digital marketing and growing your business.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
If you’ve been in business for a while, most likely you’ve heard about this, Entrepreneurs are the only people who are willing to work 80 hours a week to avoid working 40-hour weeks.
Even though it’s funny and true, most of us didn’t start a business to be trapped in working long hours. Rather our motivation was getting more freedom and making more money than in a 9-5 job.
And to achieve that, the best strategy is to become replaceable in your marketing and business in a good way. Let me explain what I mean.
The more you’re involved in the day-to-day operations, the more you’re the bottleneck in the growth of your business. Especially if the business stops functioning when you’re not around.
There are many many ways to take yourself out of your business, but only the right ones will lead you to thrive as well. And those are simply called: systems.
Most people when they hear that word they think about a piece of technology. The simple fact is a system is much more than that. It’s a combination of three core elements.
Which are People, Tools, and Processes. In a moment, I’ll tell you more about each of these and then we’ll go through some examples of various systems.
People are simply your team who do digital marketing and business activities instead of you. Tools are different types of software that can automate activities and make the business work more productively.
And the most important of the three core elements of a system: Processes.
You can have the most skilled people and the best tools but if it’s not defined or not clear what, how, and when your team and tools need to do then your systems will fall apart.
And then you’re either back to working long hours or your business can fall apart too.
The best way to avoid that is to create simple, clear, and well-defined processes on what, how, and when need to happen.
And the easiest method for that is you pick an activity, create a bullet point list in a document with the main steps. Then, simply record your screen as you’re doing that activity step-by-step.
And add the link of the video to the document. If you missed something in the video, then add a few notes to the document as well. And with that, you have a process ready.
And if you want to take that to the next level, then you can get one of your team members to turn those bullet points, video, and notes into a more organized and formatted guide.
One of the HUGE benefits of these processes is that you can give them to any new person on your team.
They will know what to do exactly, how, and when, and they can start producing results quickly without taking up your time.
Before we go through some system examples, I want to share with you something really important. Replacing yourself in digital marketing and business does not happen overnight.
It takes time and work to make that happen. It’s more of a step-by-step transition than a sudden jump out of all the day-to-day activities.
Imagine something like this: you pick an ongoing activity, you create the related process, you hire a freelancer to do that work, then you give him or her the process and tools.
With that, you have a system that gives you more time while the job gets done as well.
Now you can create another system, and then another, and just like that, step-by-step, you can transition out of the day-to-day activities.
And at the same time, improve your digital marketing and scale your business as well. As a rule of thumb, go for the quick wins, for the low-hanging fruits.
First, pick the simple ongoing activities that take up the most of your time and systemize those first.
Okay, let’s quickly go through a few key system examples in digital marketing and business. The first one, a system for consistent content creation and publishing for social media and other platforms.
Which can build your audience and generate you traffic. This can work with minimal or none of your ongoing efforts. Another great system example in the area of lead generation and sales.
Replacing yourself with online funnels to do those activities. If you don’t know, online funnels are kind of like websites, but funnels are a lot more efficient in lead generation and sales.
The next example is a system that you can use to replace your manual follow-ups with automated ones. Like email, text, and other automation.
If you’re doing a one-to-one type of teaching, that delivery can be replaced with a system of the combination of online courses, products, and your team. And the list could go on and on.
All the activities that currently happen in your business and marketing can be systemized, which means those systems can replace you.
And that not only will give you more time, it will also give you better efficiency and a way to grow your business faster.
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And with that said… now let me ask you a question…
Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
Go to 47smi.com to discover more about it now.
You can find the link in the description as well.
See you at 47smi.com“
END OF VIDEO TRANSCRIPTION
