Social Media Marketing Strategy For Small Businesses – The Efficient Way
As you grow your business, you’ll realize that social media marketing is an integral part of any marketing strategy. Unfortunately, many aspects of social media marketing take time to accomplish.
Are you a solopreneur or a small business owner with just a few people to help you out on your social media strategy for small business? Then you know how critical it is to make efficient use of your time.
If you’re struggling to post valuable content consistently, you are in the right place. I’m here to share tips on efficient social media strategy for small businesses and some productivity hacks.
Are you ready? Today, you will discover:
- The typical steps of a social media marketing strategy
- How to ALWAYS provide value to your audience
- Why getting to know your audience is important
- Why delegation is key to an efficient social media strategy
- How to set up your processes
- Tools you can use to automate some of your social media processes
Social Media is an effective avenue for reaching out to your audience and accomplishing your other business goals. When done right, you’d see your business grow in no time!
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Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
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“Welcome back to the show!
Most entrepreneurs know that ongoing social media marketing is essential for every small business. And it’s a lot of work. The BIG question is…
What is the best strategy to make that happen the most efficient way? And that’s what you’re going to get answers to in this episode.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
First, before we go through the efficient social media strategy, let’s touch base on the steps of a typical social media process. So you’ll see WHAT you can make much more productive.
Along the way, I’ll also share with you some extra tips. And then, we’ll talk about HOW to make your social media process super effective.
So the typical social media marketing starts with this: Getting To Know Your Target Audience And What They Want.
The goal is always to serve your audience with content that gives them value. Either through entertainment, or education, or the mix of those two.
And to be able to do that, you need to know what your target audience wants. Which obviously requires time to research.
If you already have an audience, their feedback, likes, comments, and shares, are a great way to do a part of the research.
And if you don’t have an audience yet, or want to get more inspiration then the next step is…
Checking Out The Competitors. Finding people on social media who are already serving your target audience and have more active followers than you.
Then simply understanding, what they post, and when. How people react to and engage with those social media posts. And that can be used as a source of inspiration.
Something that you can model. This doesn’t mean copying it. It means doing something similar and adding a bit of your uniqueness to it.
In the typical social media process, the next step is…
Creating Images Or Videos. The aim of those is to create a pattern interrupt.
This means, when people are scrolling through their feeds, those images and videos need to interrupt their scrolling. So they stop and look at the rest of the posts.
Regular research and actually creating images and videos can take up quite some time. You’ll see soon how this entire process can be done in a much more efficient way than typically.
After images or videos, normally the next step is…
Writing The Copy Of The Posts. Usually, this means multiple versions of one post. Because different platforms require different lengths and formats.
For example, Facebook allows longer posts, while LinkedIn limits it to a medium length, and Twitter only allows 280 characters.
Even though the length and format may differ, generally a great value post on social media follows a structure like this…
It starts with a hook that builds curiosity in the reader to read the rest of the post. In the middle, the post entertains or educates, or those two at the same time.
And the post ends with a call to action to comment or like, or to visit an offer. And the last element of a typical social media process is…
Publishing The Posts. And doing that on multiple platforms. Depending on your audience and the social media platforms, publishing a post best happen at different times and days.
And the regularity also varies. For example, on Twitter, multiple times a day, on Facebook at least once a day, on YouTube 1-2 a week, and the list could go on and on.
So this is a quick overview of the steps of a typical social media process. Basically, WHAT you can make much more productive. If you enjoy these tips so far, then click on the like button.
That is a great way you can support us. So click that like button now. And thank you for it. And now, let’s talk about HOW to make your social media process super effective.
First of all, the goal is to make your ongoing social media marketing happen with as little of your ongoing involvement as possible.
To these areas, getting to know your target audience, researching competitors, creating images or videos, writing the copies, and publishing the posts…
use as much of the following marketing strategy as you can.
Automation. One of the most time-consuming parts of social media is publishing the posts on multiple platforms, in different formats, at various times, and in different ways.
If you are busy, like most entrepreneurs, then keeping up with all that is a HUGE challenge. That’s where social media automation comes into the picture…
…and makes things much more efficient.
Tools like SocialPilot can be used to schedule most of your social media posts so you can free up your mind and time and focus on other parts of your business.
The next part of the efficiency strategy is…
Delegation. Pretty much all parts of social media marketing can be delegated. Except for one part, you being in the images and videos. The rest either can be automated or delegated.
And not only can be, but those two elements are also essential for making social media marketing efficient. And getting it done with minimal of your ongoing involvement.
Besides automation and delegation, there’s a third key element.
Processes. You can have the best automation tools and the most productive team, without process, they won’t work effectively.
Processes, simply put, are written and video guides on what to do, what tools to use, how and when, and who needs to do them, in order to be the most efficient.
Either you work out those processes, or you can delegate them. Either way, they need to be in place.
Besides the ongoing productivity factor, processes also help you onboard new team members and get existing ones to do your social media marketing without bothering you.
The next piece of the puzzle is…
Optimization. In an ideal world, everything would work perfectly from the first try.
The reality is that there is always space for optimizations and making things work even more efficiently and smoothly.
Either with adjusting parts of your social media marketing or even eliminating parts that don’t work.
With the combination of automation, delegation, processes, and optimization, you can get your social media sorted with only a minimal of your ongoing involvement.
If you enjoyed this video, click on the like button. It helps the channel a bit.
And make sure to subscribe and hit the bell so you get notified of the future videos just like this one.
Thank you for watching. And see you in the next one.”
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