Ex-Pizza Delivery Guy Shows How to Get Leads With Hooks

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Feb 26

 

Ex-Pizza Delivery Guy Helps To Get More Leads In A 15th Century Discovery 

In digital marketing, everyone knows the importance of catching your audience’s attention and making them curious enough to respond to your calls-to-action. That’s how to get leads. 

But how exactly do you do that? 

The key to a successful lead generation and digital marketing campaign is to write effective hooks that catch your audience’s interests. 

What are hooks? Hooks are essential elements you’ll find in different marketing collaterals, including landing pages, blogs, email newsletters, ads, and more. They are sentences that aim to build curiosity among your readers. 

Today, you’re in for a treat. You’ll learn: 

  • How an ex-pizza delivery guy was able to turn his life around and become a digital marketing/copywriting guru
  • How this ex-pizza delivery guy uses hooks for lead generation
  • How you can apply his lead generation strategies to get more leads 
  • Where you could learn more of his copywriting and digital marketing techniques 

You don’t need to be an expert in digital marketing to make your campaign successful. Just take this ex-pizza delivery guy as an example. He started from a career that absolutely has nothing to do with marketing. But look at him now sharing his knowledge with those who want to become successful in digital marketing like him. 

Make him your inspiration. 

Are you ready to jump in, learn to write hooks, and improve your landing pages? Let’s start now! 

Copywriting Secrets book 👉 www.47links.com/copywritingsecrets

PROVEN Step-By-Step Process… How To Ignite Your Automated Lead Generation In 15 Days… (Even If You’ve Never Done Anything Like This Before…) 👉 www.47funnelsecrets.com


 

VIDEO TRANSCRIPTION:

“Welcome, Freedom Hero! 

Let me share with you how an ex-pizza delivery guy can help you to get more leads for your business through a 15th-century discovery… 

My name Istvan Bujdoso and this is The 47 Marketing Show… 

A few days ago, after spending a day with a special client, I was heading home on the train when I found out about this amazing marketing golden nugget… 

I was already a fan using that in lead generation but I got a whole new exciting perspective on it that inspired this episode… 

And in a minute, I’ll tell you how the ex-pizza delivery guy and the 15th-century discovery comes into the picture of getting more leads… 

But first, I gotta tell you about what hooks are and why they are so important so the rest will make more sense. Just like you can’t catch a fish without a hook… 

You can’t get leads without using hooks in your marketing. Imagine hooks as 1-sentence stories that build a great level of curiosity and get your leads to take action… 

You can use them as headlines, email subjects, as the first sentence of blog posts, emails, videos, ads, and in many other places to hook your leads attention and get them to opt-in, click, read, watch… 

Does that make sense? 

Okay, here’s how the ex-pizza delivery guy and the 15th-century discovery comes into the picture of generating leads… 

While I was on the train, I was reading a chapter of the “Copywriting Secrets” book about hooks and taking them to the next level… 

The author of the book, Jim Edwards, many years ago, he used to deliver pizzas… 

So, he’s an EX-pizza delivery guy and he’s a really successful digital marketer and copywriter today if you wouldn’t know him yet… 

Now, what’s that 15th-century discovery? In 1440, Guttenberg invented printing. And in general, that’s when printed books started becoming a thing… 

In the “Copywriting Secrets,” in this specific printed book, Secret #29 is about hooks and how you can use them to get more leads for your business… 

Are you following this so far? 

Okay, in a minute, I’m going to tell you a few other amazing examples of hooks. First, here’s an important thing about them… 

So, this is the hook that I mentioned at the beginning of the episode. “How an ex-pizza delivery guy can help you to get more leads for your business through a 15th-century discovery.” 

Look at the elements of this hook. They are all true. Jim used to be a pizza delivery guy, printed books are a 15th-century discovery and he helps people to get more leads through his printed book… 

The key thing that you need to see, hooks are 1-sentence stories that build a great level of curiosity and get your leads to opt-in, click, watch, read, to take action… 

Hooks are created from true elements with a good stretch from a creative angle. If somebody says something like, “Hey, I read something in a book and that will help you to generate leads.” 

That sounds boring, right? It doesn’t build curiosity in your leads and they most likely won’t take any action. With a creative spin, you can turn everyday things into amazing, curiosity building hooks… 

Like, “How an ex-pizza delivery guy can help you to get more leads for your business through a 15th-century discovery.” Did this make you curious to know what this episode is about? And to watch it? 

I’m guessing yes, as you are here. 🙂 

Okay, here’s 3 hook examples from the “Copywriting Secrets” book. There are more in it but let’s see these ones for now… 

“Rookie realtor takes 52 listings first year in the business using this 15th-century discovery.” Or, “Meet Bob. Bob used a 1,600-year-old secret to save his marriage, and we’ll show you how.” 

And one more… 

“Part-time chicken rancher loses 30-pounds in two months. Thanks to the unlikely combo of Oprah Winfrey and a former U.S. Navy Seal.” Can you see how these types of hooks build curiosity? 

How they make leads want to know more? Can you see how they can get leads to opt-in to your email list, to click on your ads, to watch your videos and more? 

In the “Copywriting Secrets” book you can find out more about those hooks and even more examples and more details on why hooks work, how they work, how you can use them in your lead generation… 

I’ll leave you a link in the description where you can get your copy of the book… 

And just one more thing before we go. If you’d like to Ignite Your Automated Lead Generation In As Little As 15 Days Even If You’ve Never Done Anything Like This Before… 

…then visit 47funnelsecrets.com for a Proven Step-By-Step Process. You can find the link in the description as well with the other resources… 

Thank you for staying until the end of this episode. My name is Istvan Bujdoso and see you in the next episode of The 47 Marketing Show…”

END OF VIDEO TRANSCRIPTION

 

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com