⚔️ “Fight For, Fight Against” And How To Generate Leads With It?
The success to any digital marketing campaign lies in understanding how to get leads by implementing sound lead generation strategies. Often, we worry about a lot of factors, that we end up with a digital marketing plan that is all over the place.
That is precisely the reason many lead generation strategies fail and you lose thousands of dollars in ads and other marketing collaterals. When your strategies are not focused on a goal, you will end up missing the target.
The “Fight For, Fight Against” principle helps you zone in on what you truly want your audience to understand. It helps you tell them what you’re fighting for or fighting against so they’re not left wondering what they could benefit from when they decide to get your services.
Today, you will:
- Learn how the “Fight For, Fight Against” principle helps in your lead generation process
- Understand that having a target audience isn’t enough. You should also have a laser-focused goal
- Learn how the “Fight For, Fight Against” principle helps you define your niche and target audience
Learning how to generate leads isn’t difficult. With the right lead generation strategies, you can easily achieve your digital marketing goals and boost your sales. Start today!
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VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
Today, we’ll find out about what is the “Fight For, Fight Against” principle And, most importantly, how it will help you to get more leads and clients…
My name Istvan Bujdoso and this is The 47 Marketing Show…
Last week, one of the morning I was in the kitchen, the window was wide open, I could feel the cool morning breeze coming inside…
I was brewing some hot, fresh green tea. And, I was preparing a delicious salad for breakfast…
And, while I was doing that, in front of me on the window ledge, I had my tablet and I was watching one of the episodes of the Sales Funnel Radio…
In that video, Steve Larsen was standing right in front of the whiteboard and he was writing up a couple of red bullet points. One of them was the “Fight For, Fight Against” principle. It caught my attention…
I actually had to stop what I was doing and put down everything and just focus on that one. He was talking about how important it is to know what you’re fighting for and what you’re fighting against…
And how that actually communicating that to your audience, to your leads, how that actually helps to build instant connection with them…
Instant connection on a different level because it’s completely independent from your services, from your product…
So, it builds an instant connection and then it actually leads to a long-term connection because they basically not just when they need your services, they are going to connect with you…
… they are connected with you because your leads and audience, whoever is fighting for the same thing or fighting against the same thing…
… they will have the instant connection with you because they’re fighting for the same thing, fighting against the same things and it’s really, really, amazing…
And, when I was watching that, I have three realizations that actually the “Fight For, Fight Against” principle helps in every area of lead generation and it’s really, really amazing…
In a minute, I will talk about that more. The second realization was that, even though I had a really defined target audience, what I was fighting for and what I was fighting against was not clear…
The third realization I had that I wasn’t really communicating it to my audience what I’m fighting for, what I’m fighting against…
So, I sit down and for about 20 minutes, I was thinking and wrote out a couple of things and I realized that what I’m fighting for, what I’m fighting against is a lot bigger than me…
… or my services or my business or my products and here’s I what I realized, what I found out that I’m fighting for freedom and entrepreneurs because I believe freedom in life, that’s the ultimate goal…
I believe that entrepreneurship is the vehicle to get freedom in life and that’s what I’m fighting for…
I found out that I’m fighting against the bullshit rules of society. The rules that tell us that we’re supposed to be somebody else who we really are just to fit in…
…or rules that that tells us we’re supposed to do something in a specific way just to fit in instead of doing what we want to do, how we want to do it and what we want to do it…
These bullshit rules can come from school, parents, religion, friends, community and many places. These bullshit rules I’m fighting against…
And, before I would go into a long rant about this, I’m going to stop here and I’m going to circle back to the main topic that we’re here for today…
…and that’s how knowing what you fight for and what you fight against will help your lead generation…
The lead generation has five key areas: Driving traffic, capturing leads, warming them up, qualifying them and following up with them…
All these five key areas builds up on your niche, your target audience, knowing what is your niche, who is your target audience and the “Fight For, Fight Against” principle helps to define your niche…
… and target audience much better and that actually defines how you communicate with your leads, with your target audience, how you can drive traffic, how you can capture leads…
… how you can warm them, how you can qualify them, how you can follow up with them…
And, all together, all along knowing what you’re fighting for and knowing what you’re fighting against…
… and communicating that all along in every area of your lead generation, that will help you to get more leads, get better leads and long-term relationship with your clients. Does that make sense?
Okay, just before we go, I want to tell you one more thing. If you want to ignite your automated lead generation even if you don’t have any tech experience, then visit 47funnelsecrets.com…
The link will be in the description and yeah, this is it for today. Thank you for staying until the end of this episode. I really appreciated it. My name is Istvan Budjoso and see on the next episode…”
END OF VIDEO TRANSCRIPTION
