How To Maximize Productivity In Digital Marketing
We all have 24 hours every day. But, have you ever wondered how some people can do more than others in a span of one day?
When it comes to digital marketing, you should always be on top of your game — especially when there’s a lot of competition in your niche.
Once you learn how to be efficient, you’ll never have to worry about FOMO (fear of missing out). Plus, you’ll have time for other important things.
Are you ready to make the most of your day? I will be sharing with you some productivity tips that even I follow in growing my business.
Today, you will discover:
- A quick productivity win you could do that could give you big results
- Why and how you could eliminate certain activities that don’t bring results in your business
- Reasons to consider using marketing automation tools in your business
- Why you should learn to delegate
Being more productive doesn’t always mean making drastic changes in your day-to-day. Small changes could make a lot of difference too. Try these productivity tips and see how it goes!
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VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
Today, we are going to quickly cover a few efficiency strategies that will help you to maximize your productivity in digital marketing. And ultimately, make your business grow faster.
This is the most important efficiency method of all. It makes the previous ongoing strategies much more powerful and productive.
And top of that, it gives you the biggest freedom benefits as an entrepreneur.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
And now, let’s get straight to the point.
Strategy #1: Get Rid Of Distractions.
This may seem like an obvious one. But even if you’re aware of how many things surround us that can be distractions, it’s good to take some dedicated time and effort to get rid of them.
Especially because when you remove a distraction that is a quick productivity win that can get you big results.
Think through your day, when you’re doing digital marketing, what are the things that regularly knock you out of focus?
To give you a few ideas on what those might be, let me ask you these: How regularly do you check your emails? How about the notifications on your phone?
Do you keep checking Google Analytics or the conversion rate of your landing page over and over again, many times a day?
How about doing the same thing with social media, and keep checking the number of likes? Do you get regular phone calls? Or people often message you on Slack?
These are quite common distractions of most entrepreneurs. And you may have other unique ones in your days.
Every time when those take you away from focusing on your digital marketing, that sets your business back a bit. And when that happens a lot…
…that slows the growth of your business down big time. Every day, allocate multiple 45-minute sessions that are dedicated for you to ONLY focus on ONE marketing activity per session.
You’ll see how much more productive you are that way. And how faster your digital marketing can progress.
Strategy #2: Eliminate. This is another quick win you can get. In any business, there are always some activities that don’t bring any results. Or they only bring tiny results with a lot of resources.
Those are the activities you can get rid of, and refocus the use of the resources to digital marketing. For example, to scale up a marketing activity that already brings you results.
Just to give you an example, years ago, I realized that cold calling and live networking took me a lot of effort but they only gave tiny results.
So I replaced them with online funnels and advertising, which made things more efficient and started to grow the business faster.
If you like these 2 quick productivity strategies so far please support us with a like. Simply click on the like button right now. I’ll wait. Thank you for the like! And now, let’s continue.
Strategy#3: Automate. The previous strategies focused on the quick wins, this and the next ones will focus on making the ongoing activities more efficient.
While these ongoing methods are good individually, their true power comes out when you combine them. So the first of them is marketing automation.
This means using various tools to automate ongoing activities so they can run and bring certain results without your or your team’s continuous involvement.
To give you a better understanding of this, here’s a few examples. One of them is lead generation via online lead funnels.
Once you set up a funnel that converts, you can just keep sending traffic to it and it will keep turning visitors into leads on autopilot.
One of the best tools to create a lead funnel is ClickFunnels. And those who come through your lead funnel they end up on your email list. This leads us to the next example, email automation.
You can set up an email sequence once and get that email automation to follow up with your leads daily. And give them value, build trust in them, find the ones who are ready to buy.
And all that without your or your team’s ongoing involvement. ActiveCampaign is a great automation tool in this area.
These are just two examples of many possible marketing automation but can you see why automation is such a great productivity strategy?
Strategy #4: Delegate.
While marketing automation can improve your efficiency a lot, there are some ongoing activities that are not possible to automate or simply would cost more to automate than manually do it.
Either you can delegate those entire ongoing activities or parts of them. And with that, you can be more productive.
For example, when you get a lot of messages from your audience regularly, it is important to reply to them but it’s not the most productive way you can spend your hours.
By you delegating it, your audience gets replies, and you also have time to do other important marketing activities.
Here’s another example: Creating and publishing videos stands from multiple parts: researching, writing a script, recording the video, editing the video…
…designing thumbnails, writing a summary, uploading the video, sharing it on social media, and email list. All together, this is a lot of work and time.
If apart from the recording you delegate everything else you can be a lot more productive and publish more videos each week.
As you can see by itself, delegation can make you a lot more efficient. And when you combine automation with delegation that’s even more powerful in some situations.
Like, in the case of posting to social media daily in an automated way. For example, your team can write social media posts.
And use SocialPilot to schedule those posts to go out in an automated way. This way, it’s making that part of your marketing a lot more efficient.
Strategy #5: Processes. This is the most important efficiency method of all. It makes the previous ongoing strategies much more powerful and productive.
And top of that, it gives you the biggest freedom benefits as an entrepreneur. So, what does a process mean?
Simply put, the steps of an activity, how and when it needs to be done, and who needs to do it. As I mentioned earlier, automation and delegation are great strategies.
The processes define the best and most efficient way to use them.
For example, years ago, I spent about 1 hour a day on LinkedIn, to build new connections and start communication with them.
In a year, in total, that meant about 31 full business days on LinkedIn. After a while, I realized I could invest my time in better ways than that.
So I worked out the process of how and when that task needed to be done efficiently. I hired a virtual assistant to do it.
And later on, we even added certain automation to make it more productive. With the combination of those three strategies, I got a whole month of my own time back…
…while that marketing activity got done efficiently. And I could use that extra time and freedom to focus on growing the business faster.
That’s why processes are the best strategy of all on this list because it helps combine all other strategies and to maximize productivity in digital marketing.
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Thank you for watching. And see you in the next one.”
END OF VIDEO TRANSCRIPTION
