10 Marketing Automation Every Small Business Should Have – Part 2
In the past, marketing automation was seen as something that only big companies could do. But that’s no longer the case today. Even solopreneurs and small business owners could use marketing automation tools for their businesses.
You can use marketing automation for various purposes, such as lead generation, sales, social media, and automated follow-ups.
Marketing automation can help you grow your business, save time, and even boost your productivity.
Ready to learn marketing automation you could do for your small business? Today, you will discover:
- How to sell more to your existing customers
- How to remind your customers to finish their orders
- Why you should reply to messages as soon as you can
- The best way to collect feedback from clients
- How to ask your clients for referrals effectively
Marketing automation opens many doors of opportunities for your business. Try these tips and let us know how it has helped your business.
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VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
In the previous episode, we went through 5 things that every small business should automate. And now, we’ll continue the list and go through another 5 marketing automation.
The reality is that marketing automation is no longer the privilege of big companies. Small businesses can easily leverage that strategy too.
From content marketing and social media, through lead generation and sales, to automated follow ups, and more. And it’s especially beneficial when repetitive activities are automated.
It can save a lot of time for business owners so they can focus more on growing the business.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
And now, let’s continue with the list where we left off in the previous episode.
The next marketing automation on the list is… #6: Sell More To Existing Customers.
For most entrepreneurs, the first sale is just the beginning of the relationship with the customers. If you’re like the majority of small business owners, you want your customers to buy from you again…
…and again, and again. It’s a simple fact that the chance of selling to an existing customer is a lot higher than to a new prospect.
Regularly following up with existing clients, giving them more value, building more trust in them, and softly serving them with new offers require a lot of work and consistency.
That’s where marketing automation comes into the picture so you can do all that while keeping your sanity and saving a lot of time.
You can use retargeting adverts to a certain level and automated email marketing to reach out to your existing customers daily.
And while providing then value, also direct them up onto the next step on your value ladder.
The next marketing automation that every small business should have is… #7: Remind Customers To Finish Their Order.
Researches show that a significant amount of people abandon shopping carts. They select the products, add them to their basket they even start the checkout process, then half way through that, they leave.
And this can happen for various reasons. For example, they change their mind, or they are not ready yet or a lot of times, people get distracted and forget to finish their order.
Reminding those people can bring them back and can increase your sales significantly.
As you can imagine, it’s not an easy task to manually follow up with those customers multiple times, especially if you have a lot of them. The good news is that activity can be automated.
Depending on at what stage they abandon the checkout process, and what contact info you have about them, you can use automated retargeting ads…
…or automated email follow-ups, or even automated text messages, or a combination of those.
In your messages, make it clear what it is about, how they can complete the order, and make it super easy for them to do that.
For example, with a link where they can continue the order process where they left it off.
Okay, let’s move onto the next item on the list. Number 8: Confirm It Immediately That You Got An Email.
According to a study, even just waiting half an hour to reply to an email of a new prospect can pretty much kill your chances.
If you reply within 5 minutes, your chance to qualify that lead is 21 times better than 30 minutes later.
Catching and replying to those emails manually within 5 minutes is pretty much impossible if you’re doing other things than constantly checking your emails.
That’s why automating this process is key. There are various automated marketing tools that can monitor your inbox 24/7/365 and reply to those emails with a confirmation immediately.
Which can be even something short and simple like this: “Thank you for contacting us. We received your message. Somebody from our team will be in touch with you soon.”
Okay, the next thing that every small business should automate… #9: Collect Feedback From Clients.
Either the feedback is positive or negative, you can benefit from it. If it’s negative, you can see what went wrong, solve the problem, learn from it, and adjust things to prevent future damage.
And if it’s positive, that’s awesome, because you can see what went well, you can learn from that too, and you can replicate that success with other customers.
Keeping in mind and asking for feedback can be a resource-consuming activity especially when you provide a recurring service and have more than a few clients.
With an email-based marketing automation, you can take this task off your shoulder. And once a month reach out to your customers on autopilot to give you feedback through a web based form.
Okay, the next on our list is… #10: Ask Your Client For Referral. Most people completely or somewhat trust the recommendations from others they know.
Which makes word-of-mouth a really great marketing strategy, and probably the most trusted way of advertising. The majority of people are busy in life.
Normally, even your happy clients most likely only recommend your products or services when a related topic happens to come up. Which may only happen every now and then.
And if you want to take a bit more control over recommendations, you can remind and incentivize your client regularly.
With email automation, you can reach out to them regularly, and offer them a gift, or a coupon, or a commission for referring others to you.
To make it easier and more effective for your clients to recommend you to others, you can give them special tools.
By that, I mean, give them something cool they can give away to their friends and others for free. For example, a valuable mini online course that can be accessed after filling in an email address.
This way everybody wins. You get leads through recommendations. Your clients get a gift or a commission, and the good feeling that they help their friends or others.
And those who are being recommended, they get value through a cool mini online course.
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Thank you for watching. And see you in the next one.”
END OF VIDEO TRANSCRIPTION
