Marketing Automation vs Sales Automation. Which One Is More Important?
If you’ve been frequenting our channel and blogs, you are probably quite familiar by now with marketing automation.
But have you ever chance upon what is sales automation and its benefits to your small business?
If you want to know how to enhance sales performance, then it’s time for you to learn about sales automation and its benefits.
And you’ve come to the right place! Today, you will find out:
- What is sales automation
- Marketing automation vs sales automation
- Benefits of sales automation
- Key areas of marketing automation
- Why sales automation is important
- Reasons to do both marketing and sales automation
- What is the best sales automation solution
- Benchmarks of sales and marketing automation
Are you ready to add sales automation to your marketing strategy? Once you understand its concept, it won’t be hard to implement it.
Give these tips a try and let us know how it works out for your business!
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👉 One Funnel Away Challenge: www.47links.com/ofa
“Which one is more important for a small business? Marketing automation or sales automation?
From this episode, you’ll find out a maybe surprising answer to that. AND I’ll also share with you something even BETTER than just a clear answer.
Normally, entrepreneurs invest money UPFRONT to get leads and clients, and that only has a return LATER in the future.
In this episode, I’ll also show you an almost backward hack to INSTANTLY get paid for getting leads and sales for your business.
My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs to get MORE done in LESS time…
…and ultimately replace yourself in digital marketing and business.
First, let me share with you a quick overview of the 5 KEY areas of marketing automation which will clarify an important fact when we’ll talk about sales automation vs marketing automation a bit later.
So these are the 5 key areas.
Number 1: Audience Building. In a nutshell, this area is about automating regular content creation and publishing as much as possible.
This results in marketing assets that work for you 24/7/365 days to turn strangers into a group of people, an audience, who know you, like you, and trust you to a certain level.
Marketing automation key area #2: Traffic. Published content is not only building an audience, it’s also turning that audience into a warm traffic on autopilot which leads us to Key area #3…
…Lead Generation. The marketing automation that turns the warm traffic we’ve just talked about, and also cold traffic, into your leads. In a bit, you’ll see why this is so important.
Key area #4: Online Sales. The area of marketing automation that I also call as “sales automation”. Which we’ll talk about in more detail in a minute.
And key area #5: Follow Ups. As I mentioned earlier, automated lead generation is really important because most people won’t buy from you straight away.
As long as those leads are on your email list, you can follow up with them on autopilot. And get them to know you, like you, and trust you, till the point some of them turn into your clients.
As you can see, sales automation is a part of marketing automation which means the answer to the question “Which one is more important?”, both of them, TOGETHER.
But here’s the thing, it does NOT end there!
As I talked about it at the beginning of this episode NORMALLY, entrepreneurs invest money UPFRONT to get leads and clients, and that only has a return LATER in the future.
But there’s an almost backward hack to INSTANTLY get paid for getting leads and sales for your business. Let me share that with you as well.
Before I explain that hack through a sales automation example, I want you to hear the top benefits of sales automation. It will help you to understand the big picture and that hack better.
So, these are the top sales automation benefits: (I’ll leave the best for last) The first one with sales automation you can get MORE sales in LESS time.
The second, it works 24/7/365 days, even when you’re sleeping. The third benefit, it is much more reliable than humans, and makes less mistakes.
Benefit #4 is an exciting one. Sales automation can tremendously help you to replace yourself in your business.
And the BEST one, with the right sales automation strategy, you can INSTANTLY get paid for getting leads and customers. Imagine an instant ROI for your efforts.
The best sales automation solution is online sales funnels. Funnels are SPECIAL step-by-step websites that tend to convert better than NORMAL websites.
In a minute, you’ll see why. And they can work extremely well, even if you offer digital products, or physical products, or services.
Before we talk about the instant ROI hack, let me ask you a quick favour. If you enjoy this episode so far, then click on the like button right now.
With that, you can show us your support, so this show can go on with new and new episodes. So, thank you for your “like”. And now, let’s talk about the instant ROI hack.
I’m going to show you and walk you through a simple, proven, 5-step online sales funnel example.
By the end of it, you’ll understand how to avoid the NORMAL “invest now and get ROI later” strategy and how this funnel makes it possible to get INSTANTLY paid for getting leads and clients.
OK, the first step of the funnel is a landing page or opt-in page where you can direct cold, warm, and hot traffic.
It has one and only one purpose, to make people so curious that they type in their email address to find out more. And the way to make them curious is showing them a hook on the opt-in page.
For example, a title like this: “How To Get Your Next 100 Days Of Engaging Social Media Posts Done In Less Than 30 Minutes WITHOUT Hiring An Expensive Social Media Team!”
A good benchmark for opt-in rate is 30%. If less than 30% of the visitors type their email address that usually means either you need to improve your hook or send better traffic to the opt-in page.
And if the opt-in rate is above 30%, then that’s good. And you can still experiment making that better. Anybody who submits their email address, they are new leads.
And besides ending up on your email list and follow-up sequence, they will see the second step of the funnel, the sales page.
The primary purpose of this page is to get as many leads to pull out their credit card as possible and turn them into customers on autopilot.
The way to do that is to show them a GREAT value and relatively LOW price offer. An offer that will give them what they opted-in for in the first step, on the opt-in page.
This can be an “impulse buy” price range, between $1 and $50. The good benchmark for this sales page is 5-10%. If less people buy, then usually, you need to improve your offer.
And if more people buy than 5-10%, then you have a great offer and you can try to increase the price of it and see your bottom lines.
On the sales, specifically on the order form, there’s a small element, called order form bump. It’s kind of like the little shelves at the till in a grocery shop, where people can pick up some extra items.
An order form bump has only one item on it, that is related to the main offer. It is amazing how this little element can boost your sales.
Just like the main offer, it can be in an “impulse buy” price range, between $1 and $50. A good benchmark for conversion is 30%. When about 1% of the buyers add this to their order.
If that rate is below 30%, then you have to offer something better on the bump. And if the rate is above 30%, then it’s worth trying to raise the price of the bump offer and see the impact on the bottom line.
The next step in the funnel, the third step, is a One Time Offer, also called OTO. A special offer related to the main offer on the sales page.
But here’s the tricky part, when somebody buys your main offer, in their mind, they already consider that problem as solved.
And that’s why it is really important for your OTO to offer them to solve their next problem. Let me give you an example.
If the main offer is a course on “how to build an audience”, when somebody buys that, they consider that they have the solution to build an audience.
So the next logical problem they may have is “how to turn an audience into leads and clients”. And when your OTO solves their next logical problem, they are more likely to buy that one as well.
The price range for this OTO, can be somewhere between $50 and $200.
The benchmark conversion rate is really various for OTOs, so you have to test your offer and price, and see the impact on your bottom line.
OK, the next step, step #4: another One Time Offer. Just like the previous one, this OTO should offer your customers the solution to their next problem.
To stick with the previous example, the first OTO was a course on “how to turn an audience into leads and clients”.
So the next logical problem can be “how to follow up with existing customers and get them to buy over and over again”. The price range, higher than the previous OTO, so it can be between $100-$300.
The benchmark, also various, so test the conversion rate and the impact on the bottom line.
This leads us and the customers to step 5: the Thank You Page.
This page is about saying thanks to them for buying showing them a summary of their purchase, giving them access to the products they bought.
But things do NOT end here because this is NOT the end of the relationship with your customers, it is the BEGINNING.
If you have other products or services, or you’re an affiliate of other products, this is a perfect place to recommend one, or a few of those which can boost your sales even further.
Because of this step-by-step process, the way a sales funnel works, your average sales can be higher than on a NORMAL website or webshop.
PLUS, the sales through your funnel is INSTANT ROI, while you’re getting new leads and clients as well.
Can you see how this works? And it does NOT end there.
Because of the INSTANT ROI, you’ll have more financial resources to invest into advertising, to drive more traffic which will result in even MORE leads…
…and clients through the funnel and you can grow your business faster. It’s exciting, isn’t it? And things do NOT end there. There are a lot more benefits of sales automation.
And you can learn more about it and on how to launch your first or next funnel through the link in the description. It’s called One Funnel Away Challenge. Go check it out and let us know how it goes.
If you enjoyed this video, click on the like button. It helps the channel a bit.
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Thank you for watching. And see you in the next one.”