Perfect vs Productive – Digital Marketing Strategy For Solopreneurs
When it comes to managing your business and planning a digital marketing strategy, some solopreneurs often get stuck with making sure things are perfect before they take action or implement anything. As a result, many encounter problems. Worse, some even lose their business.
What kind of solopreneur are you? Are you a perfectionist? Do you take your time creating a product or launching a campaign? Do you wait for the perfect situation to come before taking action?
One of the problems with being a perfectionist is that you take up valuable resources like time and energy trying to perfect something. And what happens if the digital marketing strategy or product you so perfectly created did not go as planned? You’ve already wasted resources you won’t be able to take back.
Sounds familiar? It’s not too late to change some of your processes.
Today, you will discover:
- The two types of entrepreneurs
- Why it’s important to test and get feedback
- What to do with negative feedback and when your digital marketing metrics don’t look promising?
- How to adjust your strategies
With these tips, you would be able to get things done and grow your business the way you want to without wasting valuable resources. Try these tips and let me know how it goes!
🤩 Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
👉 Discover more about it here: www.47links.com/t47ms-smi
VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
In digital marketing, there’s a HUGE-HUGE difference between perfect and productive. Those entrepreneurs who always aim for “perfect”, they often end up losing in business.
And this episode is about the best way to avoid that mistake.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
Two types of perfectionist entrepreneurs exist. One, those who are usually waiting for the perfect situations to come, and they are waiting and waiting, and never get started.
And because that they never get to realise some of those dreams. President Harry S. Truman once said, “Imperfect action beats perfect inaction every time.” And that’s absolutely true.
But here’s the catch.
So the second type of perfectionist entrepreneurs who start and are taking constant action but because they are going for perfect, they take a lot of time to create marketing campaigns…
…and digital products. And by the time they release them, they use up a lot of resources. No matter how perfect they think the campaign or product is, the true test is what the market says.
And when the feedback is negative, those entrepreneurs used up a lot of resources on “perfecting” something that turned out to be imperfect at the end.
Now, let’s talk about a simple 4-step digital marketing strategy that can help you to avoid those two types of mistakes.
First of all, I’ll walk you through the steps of the strategy, then you’ll hear about an example to make it even more clear. So these are the steps of the strategy.
First of all, start now. Either look at the world that the situations are never perfect, or that the situations are always perfect as they are and instead of waiting for “perfect”, get started now.
The second step is quick imperfect progress. Which means selecting a small part of your marketing campaign or digital product creation.
Something that can be done in a few days or maximum in 1-2 weeks. With the mindset of doing your best without aiming for perfect. And once that small part is done, you take the next step.
Which is step #3: test and get feedback. The reason for this is to see what you’ve done is on the right track. If yes, that’s awesome. And you can build upon it.
If it’s not on the right track yet, that’s cool as well, because you only used a small amount of time and resources to make that progress.
And you can take the next step, #4: learn and adjust. Based on the feedback, you can start taking different actions, steer your project into the right direction…
…and keep repeating these 4 steps along your entire marketing campaign.
This way, your chances to achieve what you want to achieve is a lot better without wasting a lot of time and money and effort on the wrong things.
Throughout this process, you’re going to get some negative feedback regularly. Don’t let those discourage you. They are guiding you towards the right direction.
Learn from them and adjust things based on them.
And now, let’s talk about an example. For the sake of it, I’ll talk about creating a digital product with this 4-step digital marketing strategy.
It would also work with a service or marketing campaign and so on. So, let’s say you have a HUGE idea to create a digital product and you’re super excited about it.
You have the BIG end goal in your mind and can already see it will take months or even more to make that happen. So the first step is getting started now, even if the situation is not perfect.
The second step is instead of trying to build the whole product in one go, you choose a small and special part of it.
Something that can be really exciting and compelling to your audience, and at the same time, it’s relatively quick for you to create without a lot of resources.
If it would take more than a week or two to do that, or you want to use even less resources, then you can do this: Instead of creating that small product, you can start a waiting list for it.
A simple landing page with a really compelling headline and opt-in form where your audience can join the waiting list.
This way you can test and get feedback without even creating any parts of the product. It’s an even quicker way to make progress and adjust into the right direction.
And once you’ve done that, you can continue working on a NEW part of the project using these 4 steps:
1. get started now; 2. make quick imperfect progress; 3. test and get feedback; 4. learn and adjust.
Can you see why this is a great way of getting more marketing done in less time, being more productive in business and achieving your goals?
Let me know in the comments below… what your biggest takeaway is from this episode.
If you enjoyed this video smash the like button. It helps the channel a bit.
And make sure to subscribe to this channel and hit the bell so you get notified of the future videos just like this one.
And with that said… now let me ask you a question…
Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
Go to 47smi.com to discover more about it now.
You can find the link in the description as well.
See you at 47smi.com”
END OF VIDEO TRANSCRIPTION
