The 7 Key Areas Of Automated Lead Generation

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Jul 08

 

The 7 Key Areas Of Automated Lead Generation

For entrepreneurs who are just starting out — and even to those who may be doing digital marketing for years — lead generation can be intimidating. And that’s not surprising. 

It’s easy to feel overwhelmed with the many things you need to do to ensure your lead generation strategies run smoothly. Fortunately, you don’t have to do everything manually. 

The most effective way to learn how to generate leads is to automate your processes. Through automation, you’d discover the most efficient way to build your email list, reach out to your target market, and follow up with them. All these help you make the most of your lead generation marketing efforts. 

Today, you will learn: 

  • The most important and fundamental area in lead generation and how to nurture it
  • What you can do to build and make the most of your social media presence 
  • The best sources of traffic you should focus on
  • And finally, how to get, nurture, and close leads

Excited to drive the right leads to your website? Implement these strategies and you’ll be on your way to increasing traffic to your website and boosting your income.

👋 Looking for the resources mentioned in this episode?

New FREE BOOK Shows…

How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…

👉 Get Your FREE Copy NOW (just cover s&h): www.47funnelsecrets.com

Dream 100 (inside Traffic Secrets): www.47links.com/trafficsecrets


 

VIDEO TRANSCRIPTION:

Welcome, Freedom Hero!

Do you feel that lead generation is the most time-consuming and challenging area of your business? You’re not alone. A lot of entrepreneurs feel that way…

That’s why in this episode, I’ll share with you an overview of the 7 key areas of automated lead generation to help you to overcome those challenges…

My name is Istvan Bujdoso and this is The 47 Marketing Show…

In one sentence, the purpose of automated lead generation is getting warm and hot leads to the sales call or meeting with marketing automation…

…and the general outcomes of it are having an easily scalable lead generation; getting more and better leads…

…having increased efficiency which can save time and money and having a higher level of consistency in lead generation. Are you getting this so far?

Okay, here are the 7 key areas of automated lead generation…

Key area #1 is Niche and Target Audience…

This is the fundamental of all other areas and that’s why it’s so important to create your niche and define your target audience BEFORE you start with your automated lead generation…

It’s not an ongoing activity, so you do this once at the very beginning and as you gain more insights over time, it’s worth revising it from time to time…

The best way to create your niche is Step 1, know your target audience really well. Step 2, pick an existing problem they have…

And, Step 3, offer a NEW solution, a NEW opportunity to solve their problem…

Okay, key area #2, Audience. People who follow you on social media already consumed some of your content somewhat know you, like you, and trust you…

One of the benefits of building an audience is your warm audience will turn into traffic and leads easier than people who never heard about you previously. This is an ongoing activity…

The good news is that the most time-consuming parts can be automated. And the best way to build and warm up an audience is creating, repurposing, and publishing content consistently…

This way, giving them value. Does this make sense?

Key area #3, Traffic. This can come from various sources. It can be cold, warm, hot, traffic you own, traffic you control, free or paid traffic…

It’s worth starting with one source and then keep adding additional ones to your arsenal. This is another ongoing activity, parts of it can be automated, which is a great thing…

These are 3 best traffic sources. First one is your email list. It is the only traffic source you truly own. The second, your warm audience and the third one is Dream 100…

If you’re not familiar with what the Dream 100 is, check out the resources in the description. And now, let’s get back to the key areas of automated lead generation…

#4 on our list is Capturing Leads. In a nutshell, getting people to opt-in to your email list. The 2 main benefits of that are your email list is the only traffic source you truly own…

And the other is, it gives you UNLIMITED opportunities to follow up with your leads. It’s an ongoing activity as well. It’s pretty much possible to fully automate this process…

And the best way to do it is with a simple, curiosity-based landing page which is the first step of a lead application funnel. Are you following this so far?

Okay, key area #5, Warming Up Leads. Which means your leads are getting to know you, like you, and trust you and will buy easier from you…

This process can be started in the lead funnel, right after they opt-in to your email list and continue doing it through automated follow-ups…

It’s an ongoing activity just like most things in lead generation and mainly it’s possible to automate it…

The best way to do that using automated email follow-ups, giving value through them which can happen in various formats: video, audio, text…

Key area #6, Qualifying Leads which simply means, finding the right leads who are more likely will buy from you…

Doing that on a scale and talking to leads one-by-one would be really time-consuming. But it is a must and ongoing activity to do…

The good thing is this can be fully automated as well which can save you a lot of time. The two of the best automated ways to do it are in your lead funnel, right after the warmup part…
…using a lead application form. And the other one is through automated email follow-ups from time to time, directing leads, who haven’t filled out that form yet, back to that qualification form…

Okay, are you ready for the next key area?

Key area #7, Following Up With Leads. The fact is most leads won’t buy from you at the first time they see you or hear about you…

Some leads will never buy, others will take a month, 6 months, a year or more to be ready to buy. And that’s why consistent, ongoing follow-ups are so important…

The good news: this can be pretty much fully automated as well. The best way to do that is through automated email follow-ups…

Okay, this was an overview of the 7 key areas of automated lead generation. If you have any questions about it, let us know in the comment area…

And before we go, let me share with you one more thing…

The TRUTH is that, in today’s business world…

…getting the right leads or NOT… can mean the difference between growing your business… or losing it!

From my NEW book you can find out…

…How To Ignite Your Automated Lead Generation In 15 PROVEN Steps… To Get Leads WITHOUT Cold Calling…

If you’d like to get a FREE copy of that NEW book then go to 47funnelsecrets.com

(You can find the link in the description as well.)

Thank you for listening, see you at 47funnelsecrets.com

END OF VIDEO TRANSCRIPTION

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com