Time is a valuable asset for every entrepreneur. Every minute you spend on things that don’t bring in leads or income is a minute lost.
But how do you make sure you’re maximizing your time when you’ve got a lot of things to do? How do you ensure you’re not stuck on repetitive tasks?
I’m going to share with you a strategy that I myself am using for my business. But before diving deep into it, it’s best to learn about the common questions entrepreneurs ask about marketing automation and how to get leads using it.
Today, you will discover the following:
Marketing automation is a great way to maximize your time and avoid missing out on opportunities that could potentially grow your business. If you’re not using any digital marketing tools for your business, consider doing so ASAP and see how they could help you reach your goals.
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“Welcome, Freedom Hero!
In this episode, you will find out the answers to 6 important questions on marketing automation including the answer to “What is the EASIEST way to automate a marketing process?”
So make sure you stay till the end to find out about that.
My name is Istvan Bujdoso and this is The 47 Marketing Show.
The first question is How Does Marketing Automation Benefit A Business Overall? Automating your marketing has many benefits. For now, let’s go through the most important ones.
First of all… Marketing has a lot of repetitive activities, doing the same things over and over again. Which can eat up a lot of time for an entrepreneur.
And automation can take over certain repetitive and time-consuming tasks.
That way, it gives back a lot of time to entrepreneurs which is free time you can use for any other activities either in your business or in other parts of your life.
The next key benefit is that Automation is not limited to work hours, so it can work for you 24/7/365 days. Plus, it works a lot faster than humans can.
Which means, it can do a lot more work for you, and consistently. And you can also experience that in the results you can get from marketing automation.
The third key benefit is It makes your marketing easily scalable. Either your business requires to scale up or down, with marketing automation, you can do it a lot easier…
…and quicker than with humans. Just imagine that Christmas is coming up and you have a special offer for that this year.
A few months before that you can easily scale up your marketing, and you can schedule your marketing automations to scale back down right after Christmas.
One more key benefit is that automations are normally more reliable than humans to do repetitive tasks over and over again without mistakes.
In one sentence, the benefits of marketing automation for a business is… Getting more marketing done in less time, and for less money.
Question #2: Why Is Marketing Automation Important? Success is a numbers game. Using automation is great to scale your marketing above the average…
…and even to an extraordinary level. And to keep your marketing activities consistently running for a long term.
It’s a fact that most people need to see your brand, contents, and offers many times before they will have the trust in you to buy from you.
And they will also need to see those at the right time. Some people will need less time, while others will need weeks, months, maybe even years to be ready to buy.
And that’s why marketing automation is so important.
Let me share with you a story. I’ve been building and nurturing an email list of entrepreneurs for over 5 years now.
And one day, I was sitting in my office and I was looking through sales reports and numbers of the previous month. And randomly, I selected about 10 people from the list.
One by one, I looked through what they bought, which email reached them at the right time, and other details. Then, I got surprised at one of the gentlemen.
He has been on the email list for over 4 years. Before that he didn’t buy anything from us. He just kept reading some of the daily emails for years.
And one of the emails reached him at the right time when he was ready to buy.
Without using marketing automation to consistently follow up with your leads you can miss out opportunities like these. Just imagine this.
You have a list of thousands of leads or more and email automations give you the opportunity to follow up with them every day, as long as they are on your list, with minimal of your work.
Some people will never buy, others will be ready to buy after days, weeks, months, or years.
And your automation are there to catch them at the right time, to turn them into customers and grow your business. Automated follow-ups are just one example.
There are other parts of marketing like lead generation, traffic, pre-qualification, and many others you can use to get more marketing done in less time.
Question #3: Who Needs Marketing Automation? To simply answer this, every entrepreneur and business.
No matter what your business is, marketing is a MUST to be able get leads and clients. That’s just obvious, right?
And some parts of your marketing are repetitive activities, over and over again. And that’s where you can leverage marketing automation and reap the benefits we talked about earlier.
Question #4: When Should A Business Implement Marketing Automation? One of the most important things is having a mindset of always looking out for patterns in your business…
for repetitive marketing activities that you do for a long term. When you find them, see how it is possible to automate them.
The earlier you automate them, the easier you can scale those marketing processes… and the sooner you can get your time back and focus on other important things.
The only exception is when setting up the automation would cost more than what you would gain with it. And a bit later in this episode, you’ll see what is the solution to that.
Question #5: How Do You Make The Best Use Of Marketing Automation Tools? We all have only 24 hours a day. And obviously, we only work a part of those hours.
The best use of marketing automation tools is freeing up as much of your time as possible while the work gets done as well.
And usually, the additional benefits of using those tools is that the work not only gets done, it also happens faster, and on a bigger scale. Which will result in the growth of your business.
And this leads us to the juiciest question of this episode.
Question #6: What Is The Easiest Way To Automate A Marketing Process? The easiest way is…just do it! Okay, just kidding.
So the easiest way is using the following 5-step formula: First, find a repetitive marketing activity that you do for the long term.
The best to start with the activity that takes up a lot of your time, and it’s relatively simple to do. Just to give you an example.
I used to spend about 1 hour on LinkedIn, every day, to send invitations, and to start new conversations with people. And that ate up a lot of my time every week.
At the same time, it was something simple to do.
The second step in the formula is to go through the marketing activity you chose and look for the parts that are unnecessary.
From time to time, we all tend to make things more complex than it’s necessary. So eliminate as much complexity as possible to simplify the activity.
The next step of the formula is to automate as much of that marketing activity as possible. Most entrepreneurs go through similar challenges and do similar things.
And because of that, there’s a good chance a 3rd party automation tool already exists that you can use.
Once you find the right tool, the next step of the formula is this: Some activities are not possible to automate, or it would cost more to automate than keep doing them manually.
And that’s when delegation comes into the picture to still free up your time, so you can use that in different ways.
And the last step of the formula is the MOST important one. This is what maximises the benefits of marketing automation and the results you can get from it.
And this step is creating and using specific processes. What should happen? What tools should be used? Which member of your team should do what?
How and when those things should happen? And so on.
The processes are the glue that makes everything work together smoothly, so your automation can get you more marketing done in less time, with less money.
So this is the 5-step formula that makes automating a successful marketing process the easiest.
And of course, after you set up marketing automation, don’t be afraid of adjusting it and making it even better.
Okay, with this we went through the answers to 6 important questions on marketing automation. I hope you found it useful. If you have any questions feel free to ask and I’ll get back to you.
And now, only two things left to say: First, thank you for being here today. And the other one is…
It was another long Friday evening in the office in 2016.
As I tiredly closed the lid of my laptop a long sigh slipped through my mouth.
I hoped it would relax my tensed muscles a bit and ease the stress and frustration. But it didn’t.
The events of the week kept spinning in my head… Cold calling: failed. LinkedIn: got only bad leads. Networking: zero leads. Website: a few bad leads.
Another week feeling stuck without quality leads passed.
Let me ask you… Do you feel like the only obstacle standing in the way of your success is not getting enough of the right leads?
That’s how I used to feel too.
I knew there must be a better method to get quality leads and I got obsessed to find it.
In the past years, I found and proved a way to generate hundreds of leads a month, to create a stable flow of the RIGHT leads.
With a smart and unique high-converting lead generation framework.
It is the same framework that 20X-ed my lead generation in 3 months…
And it seems to be creating a stream of new, targeted and qualified leads on autopilot for almost all entrepreneurs who’re using it.
Let me ask you… Is your goal to stably find more of the RIGHT qualified leads, in the RIGHT way, and at the RIGHT time?
Get access to the unique framework me and hundreds of entrepreneurs use.
Go to 47leadsecrets.com and try it for FREE while it’s still available.
You can find the link in the description as well.
See you at 47leadsecrets.com“
END OF VIDEO TRANSCRIPTION
Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com