What Are Marketing Automation Systems? BETTER Than You Think

 

What Are Marketing Automation Systems? (BETTER Than You’d Think) 

While marketing automation systems may sound like “softwares…”

…the TRUTH is systems are MUCH BETTER than that.

They are MUCH MORE than just tools that small businesses can use.

Systems are the actual KEYS for any entrepreneurs to replace themselves in marketing and business.

And ultimately to have a lot more freedom in life, while the business is growing as well.

You will discover:

  • What are marketing automation systems?
  • What does marketing automation do?
  • Marketing automation benefits
  • Marketing automation strategies for small business
  • When to use marketing automation?

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VIDEO TRANSCRIPTION:

“While marketing automation systems may sound like “softwares…”

…the TRUTH is systems are MUCH BETTER than that.

They are MUCH MORE than just tools that small businesses can use.

Systems are the actual KEYS for any entrepreneurs to replace themselves in marketing and business.

And ultimately to have a lot more freedom in life, while the business is growing as well.

My name is Istvan Bujdoso and welcome to The 47 Marketing Show that reveals marketing automation strategies for busy entrepreneurs…

…to get MORE done in LESS time, and ultimately replace yourself in digital marketing and business.

First, let’s talk about what’s the difference between a “software” and a “system”.

I assume you already know what a software is and use multiple ones every day.

On the other hand… A system stands of 3 KEY elements.

It’s kind of like a 3-legged table.

If any of the legs are missing or not strong enough, the system will fall apart.

One of those legs is a software, or a combination of multiple tools, as you’ll see it a bit later.

And I’ll also tell you about the other two KEY elements of marketing automation systems in a few minutes.

So it will be a lot more clear why and how systems are much more and better than just using a software.

Before that, I want you to understand the top 4 benefits of marketing automation systems.

First, a system will get MORE done in LESS time than you could by yourself.

Second, because of the software element of systems, it is a lot easier to scale up your marketing and business.

The third benefit is that a system is much more reliable than doing things by yourself or having a normal team.

And the BIGGEST and BEST benefit of marketing automation systems is…

…that it opens the door for you to step-by-step take yourself out of the everydays of your business…

…to own a business that supports the level of freedom most entrepreneurs are aiming for.

And now, let’s talk about the A.D.P. Strategy that any small business can use to create the right marketing automation systems…

…that ultimately can replace you in digital marketing and business.

As earlier I mentioned a system stands of 3 KEY elements…

The first is software, and to be specific it is AUTOMATION software.

That’s what the “A” stands for in the A.D.P. Strategy.

“D” is Delegation.

And “P” is Processes.

Automation, Delegation, and Processes are the 3 KEY elements of a successful marketing automation system.

If any of those elements are missing or not strong enough, the system will fall apart.

Let’s talk about each part a bit…

The rule of thumb is to automate as much as possible.

Use marketing automation softwares that you, or your team, can set up and after those tools carry out certain activities on autopilot.

Even when you and your team are not working.

Certain marketing and business activities can’t be automated.

But even in those cases, you can replace yourself by delegating those activities.

Either you’re starting out or you already have a team, a cost efficient and easy way to expand your team is hiring freelancers…

…because that way you have the flexibility to hire them even for an hour a week if the task only requires that time.

And the third KEY element of a successful marketing automation system is the MOST important one: Processes.

Imagine these as detailed and very clear guides on who needs to what, when and how, especially when you’re not there.

Those processes make it possible that the automations and your team work together the most efficiently…

…and most importantly, without your ongoing involvement.

And that’s how each marketing automation system, that is created with the A.D.P. Strategy…

…can replace you in certain parts of your marketing and business.

And ultimately, with the combination of multiple systems like that, you can take yourself out of the everydays of your business…

…and own a business that supports the level of freedom you are aiming for.

OK, in a moment, you’ll see where to use marketing automation systems in your business…

…and I’ll also share with you 5 examples.

Before we do that, let me ask you a favor…

If you’re enjoying this episode so far, then give us a thumbs up right now.

And that way, support us to create more and better marketing automation contents for you.

Thank you for clicking on the “like” button.

And now let’s continue…

These are 5 KEY areas of a small business where it’s incredibly beneficial to use marketing automation systems.

No. 1. – Audience Building

It’s a really simple fact that people buy from people who they know, like, and trust.

And audience building is the method to turn strangers into a group of people who know you, like you, and trust you to a certain level.

The number one automation strategy for that is regularly creating and publishing valuable content for your target audience.

Like videos on YouTube, Facebook, and other social media platforms…

…podcasts on the major podcast platforms…

…blog posts on your website…

…and so on.

Key area no. 2 – Traffic

Audience building is not the only purpose of publishing content consistently…

…the other main purpose of it is to generate warm traffic on autopilot from your audience to your funnels.

That warm traffic can be ignited by call to actions in your videos, podcasts, the descriptions of those, in your blog posts…

…through your paid ads specifically for your audience, and so on.

OK, the next key area where using marketing automation systems is really beneficial is…

No. 3 – Lead Generation

The warm traffic I’ve just talked about can be directed onto the landing page of a lead funnel.

Which is a SPECIAL step-by-step website that tends to generate MORE leads than NORMAL websites.

The landing page of those lead funnels usually is simple with a GREAT hook that builds HUGE curiosity in the visitors…

…so they type in their email address to get more info.

A great example to that is 47smi.com .

You can find that link in the description as well, alongside with other resources.

OK, key area no. 4 – Online Sales

Another area where marketing automation systems can replace you while they keep growing your business.

Just like with lead generation, the best tool is a funnel to generate more sales than via a normal website you could.

While sales funnels also direct people through really focused steps, the purpose of each step is to help your customers with their next problem…

…and ascend them on your value ladder to your higher end products or services.

An awesome example in this area is the funnel of the DotCom Secrets book…

…by the New York Times Best Seller author, Russell Brunson.

The link of this will be in the description as well.

OK, the key area is no. 5 – Follow Ups

It’s a well known fact that “The money is in the follow ups.”.

Because most people will not buy from you the first time they see your offer or sign up to your email list.

They need more time and value from you to get to know you, like you, and trust you…

…and finally be ready to purchase your product or service.

The more leads you have the more time consuming and challenging it becomes to follow up with your leads manually.

And as your list grows, after a while, it’s pretty much impossible to follow up with everybody, every day.

And that’s why marketing automation systems are so beneficial in this area.

With them, you can get done all your follow ups and have your freedom as well.

If you enjoyed this video, click on the like button. It helps the channel a bit.

And make sure to subscribe and hit the bell so you get notified of future videos just like this one.

Thank you for watching. And see you in the next one.”

END OF VIDEO TRANSCRIPTION

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