What F.R.E.D. Has To Do With Your Lead Generation?

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Jan 29

 

What F.R.E.D. Has To With Your Lead Generation?

Every company and entrepreneur are marketing their businesses online. With billions of websites and ad on the internet, getting your customer’s attention and generating leads is getting more challenging than ever. 

Are you feeling stuck with your lead generation process? Not getting the number of results you want? Your lead generation strategies may not be working for you anymore. 

Don’t despair! I’m here to help. I would like to introduce you to F.R.E.D. — no it’s not a person. It’s an essential element in lead generation that you could be missing. 

Today, you’ll discover crucial elements that would help you fine-tune your lead generation strategies. You’ll learn: 

  • How to define your niche 
  • Why you need to know about nice, sub-niche, and micro-niche
  • The importance of creating an avatar 
  • How you could create targeted content for your audience

Ready to revamp your lead generation process? Make friends with F.R.E.D. and you’d see a significant change in your lead generation marketing results! 

Copywriting Secrets book 👉 www.47links.com/copywritingsecrets

PROVEN Process: How To Ignite Your Automated Lead Generation In 15 Days WITHOUT Cold Calling 👉 www.47funnelsecrets.com


 

VIDEO TRANSCRIPTION:

Welcome, Freedom Hero! 

Today, you will discover what F.R.E.D. has to do with your lead generation. I know you might be thinking, “Who is FRED?” Well, F.R.E.D. is not a real person… 

It is a formula that is a fundamental element of every area of your lead generation. So, stick with me till the end of this episode… 

… and you’ll find out how it will help you to get more leads, better leads, and a lot more other things… 

My name is Istvan Bujdoso and this is The 47 Marketing Show… 

The first time I heard about F.R.E.D. or read about F.R.E.D. actually is from the “Copywriting Secrets” book. It’s really, really amazing book… 

And, the secret #8 is about meet F.R.E.D., your ideal customers… 

In the previous episodes, you heard me talking about how to find your niche and how to define niche, your target audience… 

The reason why I wanted to do another episode is because when I read this chapter, then, I realized that… 

… this is the best, most simple explanation how you can define niche. And, it’s just really, really amazing… 

First thing why you need to define your niche in case you forget it or you don’t know, Niche, basically, is a fundamental element of every area of your lead generation… 

In everything, driving traffic, basically, capturing leads, warming up leads, qualifying them, following up with them… 

… everything in your lead generation builds up on that that you know your niche and target audience very, very well. Does it make sense? 

Okay, how to define your niche? There are two parts in this area in how to define your niche: psychographics and demographics… 

Basically, the psychographics is what your niche is thinking about, what are their motivations, their attitude, their problems, and so on… 

And the demographics element is the age, where they live, what’s their gender, and so on. These two things build up on each other… 

Psychographics is the first thing that you need to define and basically, the demographics is fine tuning the psychographics with it… 

There’s one more thing that’s really, really important about narrowing your niche down to three levels… 

Usually, when you start defining your niche, the first thing that you pop into your mind is a really wide niche. Let me explain to you… 

Let me give you a couple of examples on basically the three levels: niche, sub-niche and micro-niche… 

Let me give you examples on all of these and it will make sense why narrowing is so, so important. So, for example, if your niche is property, people in the property industry… 

If you think about it, you can realize that in a property, anybody using property, property-related things, that really, really different sub-niches in there… 

There are some people who invest into properties, there are other people who build properties, there are estate agents, there are homeowners and so on… 

There are many, many different sub-niches… 

And all these sub-niches, all these categories have different problems, roadblocks, different things on their minds, they want different results… 

And, talking to all of these niches at the same time, all of these sub-niches at the same time, is not working… 

Because anything that you are addressing the problems of the investors, the homeowners are not going to relate to it… 

… or the other categories are not going to relate to it. So, having so many categories, trying to talk to so many categories… 

… so many sub-niches at the same time is not working. Your message is basically not connecting with any of them or just one of them… 

And, even in the sub-niches, for example, the property investors. If you pick an area, if you pick a micro-niche in that sub-niche, for example… 

… or see that in the property investors’ sub-niche, there are many, many micro-niches, for example, there are investors who invest into commercial properties… 

… there are investors who invest in residential properties, there are investors who buy properties, they refurbish it and they sell it for profit… 

There are the ones who invest in properties to keep it and rent it out to have cash flow from it. Does it make sense that there are so many sub-niches? 

All of these have different problems, different roadblocks and trying to talk to all of these at the same time, it’s not gonna work… 

Your message is gonna– either not connect to any of them or just connect to one of them. So, many different things… 

But if you pick like one of them, for example, property flippers who buy properties, refurbish it and sell it a bit later for profit, then… 

… that’s solved that micro-niche, the property flippers, in that group of people have similar problems or same problems… 

… and have quite same questions, same roadblocks, same results they want. So, when you are actually creating videos to them or you are talking to them… 

… or you’re sending them an email, you can talk to them directly and it’s going to connect. Your message is going to connect with them directly… 

It’s going to be easier to generate leads from that group, that way it’s gonna be easier to sell to them. Does it make sense? 

Okay, how to define your avatar. The first thing, why define your avatar? Because you might be selling to a million people… 

… but always one person at a time, even if it comes to your video, your emails, your blog post and so on, there’s always the one person watching at the time… 

… one person is reading your content at a time, not a crowd, just one person and that’s why you need to define an avatar so you can talk to that person, your ideal customer… 

Your avatar, it helps you create your videos, write your sales letters, write your emails… 

And, when comes to your avatar, the first thing to define is the name, a name of your avatar. For example, “Fred, the property flipper.” 

You can choose any type of name that you want to. Just have a name for this imaginary person, for this avatar and just put after the micro-niche… 

… that helps you define, you put your mind right away into the minds of– whenever you’re writing an email or creating a video… 

“Yes, I’m talking to Fred, the property flipper,” or whatever your avatar’s name. And, if you’re a visual person, you can even find an image of a person… 

… just go to Google and Google it like “Fred, the property investor” or your name or basically, the name of your avatar… 

I just find an image that you imagine that person looks like and all that the name and the image can help you to [unin] you when you are creating your content… 

… and creating your copies and videos that you are like, “Oh, I’m talking that person.” You can imagine that person… 

Because, remember, only one person at a time is I’m going to watch your content, see your landing page and so on… 

Okay, next thing, the four most important things when you’re defining your niche… 

When I read this chapter from the “Copywriting Secret,” that was the point when I realized like this is the best and most simple explanation how to define your niche… 

… your target audience and avatar so that’s why I wanted to want to share it with you so every one of the people from the target audience, they have four things in mind… 

They have problems, they have questions, they have roadblocks and they have results. They want to have results… 

So, basically, their problems, their questions, that roadblocks are stopping them to reach their result and they have completely tuned into these four things… 

That’s all they have in their mind. Their problems, their questions, their roadblocks and the results they want, just imagine that conversation is going in their mind consistently…

Only that one conversation. If you want to enter into that conversation, you have to talk about their problems, their questions, the roadblocks they have… 

… the results they want and that’s how you can better grab their attention and make them listen. If you are actually trying to talk to them about something else… 

… then they’re not going to listen. On their mind, remember, they have problems, questions, roadblocks and results they want, that’s all that’s in their mind… 

If you try to talk anything about anything else, they’re not gonna listen. And this is–if you are like, basically, talking about those things, looking at those things… 

… its’ going to help you with every area of your lead generation. When you’re defining your niche, your target audience, your [unin] based on their problems, their questions… 

… their roadblocks and the results they want. Does that make sense? 

Okay, so how to discover your niche’s problems, questions, roadblocks, and results… 

Here’s a couple of ideas where you can find where you can discover these things. You can have live conversations with them, talk to them one by one… 

… and find out more about them. You can look at yourself. Most of the times, we are or we were member of a niche, you can go to forums… 

… check out answers, questions there that you can find out information on your help desk if you have one… 

You can check out popular products related to area videos, eBooks, books. You can find out problems, questions, roadblocks, results that you can go to answer sites… 

… you can check out surveys, surveys that you do or other people did. And you can go to social media sites… 

… That’s a really, really amazing place to discover your niche’s problems, questions, roadblocks, and results… 

Can you see how everything that we talked about in this episode will help you to define your niche, your target audience, your avatars in details? 

That, all together, will help you to get more leads or get better leads and a lot of other things in your lead generation… 

Okay, this was a quick summary of one of the secrets from the “Copywriting Secrets” book… 

Besides defining your niche, there are a lot of other amazing things in this book and it’s worth reading it. Either you write your own copies or someone else does that for you… 

I will leave a link to this book in the description… 

Okay, one last thing before we go, if you want to ignite your automated lead generation in as little as 15 days without cold calling… 

… then visit 47funnelsecrets.com for a proven process. You can find a link in the description as well. Thank you for staying until the end of this episode… 

My name is Istvan Budjoso and see you in the next episode…”

END OF VIDEO TRANSCRIPTION

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com