What Is Marketing Automation? - 47 Links

What Is Marketing Automation?

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Jun 03

 

What Is Marketing Automation? 

You’ve probably heard the term “marketing automation” discussed many times. And for good reason! 

Marketing automation is an effective lead generation technique that can help you generate leads without eating up most of your time. If that sounds like something you need right now, read on! 

This technique should be part of any digital marketing strategy for the simple reason that it could double, triple, and even quadruple your lead generation efforts — without you being tied down to your computer. 

It’s time to add this to your arsenal of digital marketing tools. But before diving into it, here are something you should understand about marketing automation: 

  • How marketing automation can help you scale up your marketing efforts 
  • You can set it up to provide a personalized experience to your customers 
  • Marketing automation plays a huge role in retargeting campaigns
  • You can also use it for your social media campaigns 
  • And finally, it’s the perfect tool for customer follow-ups! 

Are you ready to get into marketing automation? Let me help you get started! 

👋 Looking for the resources mentioned in this episode?

PROVEN Step-By-Step Process…

How To Ignite Your Automated Lead Generation In 15 Days…

(Even If You’ve Never Done Anything Like This Before…)

 👉 www.47funnelsecrets.com


 

VIDEO TRANSCRIPTION:

Welcome, Freedom Hero to the 1st episode of the 2nd season of the show. Today, you’ll find out about what Marketing Automation is… 

My name is Istvan Bujdoso and this is The 47 Marketing Show. Let’s get started with a short summary. 

Marketing Automation is using software, based on a customer-focused strategy to AUTOMATE repetitive marketing activities while providing a personalized experience to your leads and customers… 

Two HUGE benefits of marketing automation are that it makes marketing a lot more efficient and more reliable. Let me explain these a bit more… 

Just imagine that you reach out to 10-15 new potential leads a week and you realize that’s not enough… 

So, you decide to scale up, you want to reach out to more new people and contact each of them more times… 

Let’s say reaching out to 100 new potential leads a week, and follow up with ALL of them once a week. Do that for 6 months and that means you need to reach out to 2,600 people and 37,700 times… 

If you’re doing that manually, that’s a crazy lot of work even for multiple people. Do you agree? 

And there’s a good chance there would be some errors and mistakes in that manual process. On the other hand, with marketing automation that can be done a lot more efficiently… 

It takes some time upfront to set it up, let’s say a few weeks but after that it can pretty much run on its own and do the majority of the marketing work that we talked about earlier for you… 

…and in a much more reliable way. Plus, the cherry on the top, marketing automation is a lot easier to scale up than manual activities. Does this make sense so far? 

Marketing automation is not only about automating repetitive tasks, it is also about reacting to how your clients and leads engage with your marketing… 

Based on what they do, your automation can trigger different actions. For example, when a lead buys your product, from that point, your automation can send them different marketing messages… 

…maybe promoting an upgrade to them, or guiding them to use the product. You get the point, right? 

There are other situations as well that you can use as triggers: time or they opened an email, or watched a video, or engaged with your ad, and so on… 

The opportunities are endless to react to how your leads and clients engage with your marketing and get better results… 

In a minute, I’ll tell you about more marketing automation examples but before that, let’s talk a bit about analytics and numbers… 

They provide you KEY feedback on what is working and what’s not working in your marketing automation… 

For example, if your ads are converting, if your emails are opened, if your videos are watched, and so on. Now, would you like to hear a few more examples? 

Okay, when it comes to marketing automation related to traffic then retargeting campaigns are a great example… 

You can show different ads, different marketing messages to those who already opted-in to your email list or to those who visited your landing page… 

…but didn’t opt-in and they need more nurturing before they can become your leads. And, there are many other possibilities to retarget your leads… 

Okay, another example is automated social media posting. When you are present on all the major social media platforms and you’re posting multiple times a day that can eat up a lot of your time… 

With good upfront planning, a strategy and an automation tool, you can get a lot of your time back and still push all your posts out on time and consistently. Are you getting this so far? 

The next example is automated lead generation and online sales. These are usually the combination of multiple marketing automations but when you nail these, that can grow your business like crazy… 

In the past 50 episodes, we mainly focused on automated lead generation. If you’re interested in that area, then I encourage you to check out all the previous episodes of the show as well… 

Okay, here’s one more example. Automated follow-ups, emails, Facebook messages, text messages, and other channels… 

These are really important marketing automations because most people don’t buy the first time when they see you and your marketing messages… 

A lot of people need nurturing first, so they can get to know you, like and trust you BEFORE they buy from you. When you have a lot of leads to follow up with and daily, then it’s a lot of work… 

And that’s why it is so important to automate your follow-ups so it can happen consistently on a scale just like with other marketing automations, your leads actions can trigger different follow-ups… 

For example, when they purchase your product, or open a message, or click on a link, or reply to a message, and so on… 

Now, that we went through the examples, let me ask you a question. What is the first or next marketing automation you will add to your business? Leave a comment and let us know about it… 

Okay, I hope you enjoyed this episode. Here’s one more marketing automation tip for you…

If you want to generate leads without cold calling…

…get the amount of leads you want…

…or even if you just want to find the hot leads without wasting time on cold leads…

…then this is the most important message you’ll hear all year!

And here’s why…

Because in today’s business world…

…getting the right leads or NOT… can mean the difference between growing your business or losing it!

Let me tell you about the Hybrid Lead Automation Hacks…

…that will walk you step-by-step through the entire PROVEN process from start to finish…

It will give you the exact blueprint you need to succeed in…

…igniting your automated lead generation in as little as 15 days WITHOUT cold calling…

This PROVEN process is so simple that you can do it even if you’ve never done anything like this before…

And you can start right now by visiting 47funnelsecrets.com

The first time I implemented this process it 20X-ed our lead generation in 3 months… on autopilot…

Which is amazing, right?

Besides that… this PROVEN process already helped HUNDREDS of entrepreneurs like you to automate their lead generation…

And you can be the next one…

Just go to 47funnelsecrets.com and get started now…

Hey! Are you still here??

You know… every minute you wait is another lead you miss who will just go to your competitor…

So take action now and ignite your automated lead generation!

Just go to 47funnelsecrets.com and get started now…”

END OF VIDEO TRANSCRIPTION

 

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

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About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation... 47funnelsecrets.com