Top 20 Tips To Find The Best Marketing Automation Tools - Part 1 - 47 Links

Top 20 Tips To Find The Best Marketing Automation Tools – Part 1

By Istvan Bujdoso | The 47 Marketing Show

Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution

Nov 25


Top 20 Tips To Find The Best Marketing Automation Tools – Part 1

Are you looking for marketing automation tools to use for your growing business? With hundreds of options available on the market, many entrepreneurs find it difficult to choose the ones that truly suit their business. 

Fortunately, looking for marketing automation software doesn’t have to be complicated. When done right, you could make the most out of your chosen marketing automation tools, get your time back, boost your lead generation efforts, and achieve other business goals. 

So, how do you get started with choosing the right marketing automation tools for your business? 

Today, you will discover the framework I’ve been using to find the right tools specifically for my business. You will learn: 

  • The importance of getting clear on your purpose and goals of getting a marketing automation tool
  • Why you should get your first impression on the site and understand what it promises to do for you 
  • How to check for claims, reviews, and social proof 
  • The importance of reading the fine print on the price, trial offers, and money-back guarantee

Marketing automation is one of the best strategies you could implement as part of your digital marketing campaign. It won’t just help you with time management. It could also ensure that you’re making the most of your leads and opportunities. 

Ready to get started? Try these tips and let me know how it works out for you!

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“Welcome, Freedom Hero!

The internet is flooded with many different marketing software. Most of them are claiming they can solve your problems, grow your business…

…and help you to save time and make more money.

It’s not a surprise that sometimes it can be confusing to find the best tool SPECIFICALLY for your business that will REALLY help you instead of wasting your time and money.

And that’s why I’m going to share with you the framework I’ve been using in the past decade to pick the best marketing tools specifically for my business.

I hope it will help you as much as it’s been helping us.

My name is Istvan Bujdoso and this is The 47 Marketing Show.

Let’s get started with the first and most important tip. Tip #1: Get Super Clear.

Either you’re looking for software to solve one of your problems or to achieve a specific goal.

It is absolutely fundamental to become super clear about your problem and goals before you start looking for any tool as the solution.

Otherwise, there’s a good chance you’ll end up wasting time and money on marketing software that are not good for you.

Tip #2: First Impression.

Head over to the website of the tool. Scroll through the site, see the general look and feel. Get your first impression WITHOUT making any final decisions.

Tip #3: The Big Promise.

Check if the software PROMISES to solve your specific problem, or to help you to achieve your goals.

Obviously, even if the promise is there, it’s not a guarantee it will really work, but it is a good sign and shows the potential of the marketing tool.

Tip#4: Other Claims.

After you see it can potentially help you, have a look around to see what OTHER benefits does the tool claim to give you?

Because you may see something that can be the solution to other problems you have. Or it can replace one or more of your current tools.

Or it can save you more time and money you expected at first glance. The extra benefits or the lack of them can help you to make the decision later.

Tip #5: Can It Work For You?

At this stage, we’re still looking out for the potentials of the marketing tool.

Unless it’s a RARE case, and a super-niched software that CLEARLY states it only works for a specific industry, it’s not yet time to make the final decision.

Research the site for signs that show it can potentially work for you. Things like Your industry, or similar ones. Keywords that refer to similar business like yours.

And check the reviews if you can see similar people like you who achieved success with the tool. And then carry on to check the following things to get the full picture.

Tip #6: Social Proof.

Besides that, the reviews can show you if it may work for you, they can also give you a picture of the overall experience with the marketing tool and company.

If you see a lot of bad reviews, 10s, 100s of bad reviews, then run. Most of the time you’ll see good and bad reviews as well.

When you read a bad review, pay attention if it feels like coming from a hater who wants to tear down the company…

…or if it feels like an authentic feedback listing the good and bad things as well. And take the good reviews with a pinch of salt.

They show you the potential, obviously, they are not guarantees, but good signs. Check how many people are using the tool. If a lot of people, that’s one good point, still not a deal maker.

Tip #7: The Age.

Check out how old the tool is? If it’s relatively new, the social proofs may come from the early hype of the tool, and may not reflect the reality.

On the other hand, if the marketing software has been around for a while, and shows long-term, steady success, that’s a better sign.

Tip #8: The Tricky Price.

The price is a tricky element. Taking a quick look at the number and making a decision based on that is overlooking a lot of important things.

The 3 BIG questions are First, what is included in the price?

In my experience, it is common that you can’t see all the values you get until you actually try the software, research the areas that only members can access…

and research the community of the tool. And only after that you get the full picture on what is included in the price.

Second, are there any hidden charges? The obvious one, check if the price is one-off or recurring.

And the other one really pisses me off when the company uses an unclear pricing structure that is hard to understand you can’t see the total fees upfront…

…and you end up being charged more than you expected. I experienced this with quite a few big names in the hosting industry.

They advertise low prices for hosting, and when an inexperienced user goes for it they face the unpleasant surprise of needing to add email services, security…

…and other things separately and then from the second year everything is on higher prices and they end up being charged more than they expected.

So make sure the marketing tool you’re researching has a clear, simple, and transparent pricing.
And the third big question is, Are updates and future features included?

It’s definitely a plus point when the company is constantly improving the tool and the related materials. And you’re getting more and more value for the same money over time.

Tip #9: Trial.

As I mentioned earlier, you can’t really get a full picture of a marketing software until you try it. So, check out if there’s a trial. And see how it works exactly. 7, 14, or 30-day trial?

Is it a free trial or low price one? Do they give you full access or only limited access? Do they ask for your credit card upfront and you need to cancel it if you don’t want to be charged?

Or can you try it without a credit card? Before you put in your credit card details make sure the site is using HTTPS so the connection is secure.

If you can pay via PayPal, use it as an extra level of security.

Tip #10: Money Back Guarantee.

Either there’s a trial or not, check if there’s a money back guarantee and what the terms are. You can even double check their refund policy in their terms and conditions.

If there’s no trial, but there’s a money-back guarantee, this is the way of trying the marketing software out at low risk.

If the company and tool have been around for a while, mainly you can see positive reviews on social media…

…in Google, and in their community, no complaints about refunds then give a try to the tool and if you don’t like it, cancel it and you’ll get your money back.

This is my way of thinking, obviously calculate your own risks before you pay. These are the things I check BEFORE trying out a new marketing tool.

And 10 other things DURING the trial. When you’re trying out a software, be ready to invest a good amount of time into the research and the trial to get the full picture…

…before making the decision. There’s no point only spending 15-20 minutes clicking around in a software, throwing it away. And trying another tool and then another one, and another one.

Not only you will waste your time but also you can miss out on the right tools that way.

I’m conscious about the time so these were the first 10 of the 20 tips to find the best marketing automation tools. In the next episode, we’ll continue and complete the rest of the tips.

10 important things to check DURING the trials. Thank you for being here today. Stay for another minute or two because I have one more tip for you

It was another long Friday evening in the office in 2016.

As I tiredly closed the lid of my laptop a long sigh slipped through my mouth.

I hoped it would relax my tensed muscles a bit and ease the stress and frustration. But it didn’t.

The events of the week kept spinning in my head… Cold calling: failed. LinkedIn: got only bad leads. Networking: zero leads. Website: a few bad leads.

Another week feeling stuck without quality leads passed.

Let me ask you… Do you feel like the only obstacle standing in the way of your success is not getting enough of the right leads?

That’s how I used to feel too.

I knew there must be a better method to get quality leads and I got obsessed to find it.

In the past years, I found and proved a way to generate hundreds of leads a month, to create a stable flow of the RIGHT leads.


With a smart and unique high-converting lead generation framework.

It is the same framework that 20X-ed my lead generation in 3 months…

And it seems to be creating a stream of new, targeted and qualified leads on autopilot for almost all entrepreneurs who’re using it.

Let me ask you… Is your goal to stably find more of the RIGHT qualified leads, in the RIGHT way, and at the RIGHT time?

If so…

Get access to the unique framework me and hundreds of entrepreneurs use.

Go to and try it for FREE while it’s still available.

You can find the link in the description as well.

See you at



Are You Sick And Tired Of Cold Calling & Chasing Leads? Discover The Solution


About the Author

Istvan Bujdoso (47istvan) - Helping entrepreneurs to automate their lead generation...