The first one is: Not having mobile responsive website or having a dodgy design. The reason why it’s really important to have a mobile responsive website is because more people are checking their websites on mobile than on desktop.
What does mobile responsive mean? It’s a website that is easy to use, a design that is easy to use and the visitors don’t have to zoom in and out to actually read your content. A little bit later I’m going to show an example where you can see what I’m talking about. If you don’t have a mobile responsive website, visitors will leave and you are going to lose potential clients because if it’s not easy to use and not easy to read, people will arrive and it’s annoying for them so they are gonna leave this soon and you are losing potential deals.
The design – why it is important to have a beautiful design… Because you only have 7 seconds to do the first impression and the first impression really, really matters. Research shows that visitors will arrive to a website and if they don’t like what they see, they’re going to leave. You have only 7 seconds to impress the visitor to stay. If you have a dodgy website, old-school design, very little content, visitors will leave, because it’s not eye-pleasing. They’ll just come and go and you’re losing deals, losing clients.
This is an example: On the left-hand side, you can see a non-responsive design on the mobile phone. It is just impossible to read the text on it. The visitors actually have to zoom in to be able to read it, and it’s not user-friendly. These people what they do, they just arrive, “Ah! It’s not easy to use,” and they go. On the right-hand side, you can see a responsive design, which is right away easy to use and is readable. They don’t have to zoom in and out.
The next example in the design: On the top-left corner, you can see a website which is really old-school. There is no content; it has barely anything on it. It’s an old-school design. When people arrive to this website, they’re gonna leave soon. They’re going to leave soon, because there’s nothing valuable, nothing eye-pleasing, eye-catching on this website. On the other hand, at the bottom-right corner, you can see another website which is mobile responsive. So it looks beautiful on desktop, on tablet, on mobile. So it’s something that visitors will prefer and they will stay and look around.
The number 2: Not being present on social media or having an inconsistent branding on social media and on the Internet. So this is the number 2 deadly mistake. Why is it important to be on social media? On Facebook, Twitter, LinkedIn, Google+, and YouTube? Because worldwide there are 2.31 billion monthly active users on social media. 2.31 billion! And they spend an average 2 hours per day on social media. In the UK, this number is 1.5 hours. It means a lot of people, a lot of people, are on social media. If you are not on social media with your business, you are losing deals. You are losing clients.
The inconsistent branding means you are using different logos, you are using different texts. The impression on the potential clients is different. When they arrive to your website, they’re going to ask your Facebook or LinkedIn, and you have like 3 different logos. You have 3 different sales texts. It does have an impression of inconsistency in how you do one thing, how you do everything. If you have inconsistency on your websites and on your social media, it will give an impression that you are inconsistent.
The number 3 deadly mistake: Not keeping your website and social media up to date with relevant content. If you have nothing or very little content in your website and social media, people will arrive, check out your website but they won’t find any value and it isn’t interesting to stay so they’re gonna just come and go, which means you are losing potential clients. If someone comes to your website, you need to encourage them. You need to give them value. You need to encourage them to contact you. And if you don’t have content in your website, in social media, or very little content, they’re gonna leave, and you are losing deals. You are losing money.
Barely updated blog — it means barely updated blog and social media. If you don’t put new content on your website and on social media, your website and social media will look like abandoned. They will have a question in their mind, “Is this company still operating? Because I can’t see anything, any new there.” You are losing credibility by not having new and new content.
On Facebook for example, if you look at the Facebook page on the top-left corner, this is an educational company that has no content. No logo. No cover photo. Nothing on this website. If you come to this website, what are you going to do? In a few seconds, you are going to leave because there is no content. There is nothing to check out. Nothing to read. On the other hand, if you look on the right-hand side, you can see our Facebook page which has content. We have this logo everywhere on our website and every social media. We have the consistent look, the consistent design. If you look at it, we are posting content, new and new content on the website – a lot of photos, we are posting a lot of news, so this social media, this Facebook page is actually something that visitors will come and stay and look at it.
Okay, the number 4 deadly mistake is not having case studies on your website and social media. It means if you don’t have case studies on your website, you have lower online credibility. What is a case study? Case study is an example of what you achieve for existing clients. It doesn’t have to be long; it can be short, just explaining what you did, what you achieved for your existing client. This is the best way to show what you are. This is the best way to show that you are the expert of your field and why people should do business with you instead of your competitors. When you talk to your potential clients in real-life, your body language helps you to show your confidence, helps you to show who you are and how good you are. On the other hand, online, your website and social media have to do the same thing for you, have to show expertise, have to show what you achieve, have to impress your potential clients.
This is a case study on our website. If you just take a look at it, it’s just like really simple, nothing fancy. We actually increased the speed of a website by 1300% and this resulted in actually 100% more enquiries for the company we worked with.
The number 5 deadly mistake is not leveraging the power of social proof. What does that mean? Social proof is when somebody else says about you that you are an expert. It has a really amazing power that someone else is saying, “You are the expert.” So get testimonials from your existing clients about the projects you worked on and put them in your website and social media. Let other people tell your potential clients, your new clients, how amazing you and your services are. This makes you much more credible than if you would say these things about yourself. Just imagine if you have like 40-50 testimonials on your website, 40-50 satisfied happy clients saying that your business is amazing, your business is giving value, your business achieving, helping them to achieve their goals. It’s an amazing impression. It gives you a really, really big online credibility if you show testimonials on your website.
Here’s an example from my website: it’s only two you can see here but there is more on my website — a few testimonials from my existing clients. Always get testimonials! If you haven’t done it previously, just go back to your existing clients, your previous clients, and ask them to send a few sentences. It doesn’t have to be long, just a few sentences. Build up a habit to every time you finish a new project, get a testimonial. If you work for a client several times, every time, get a testimonial from that client. Just imagine if people can see that you have like 5 testimonials from the same client on 5 different projects, that’s really, really impressive.
Do you need any help with building your online credibility?