7 Digital Marketing Predictions For 2021 And Beyond
When the pandemic hit, many businesses had to think of ways to shift online. As a result, digital marketing had become more important and challenging than ever — with a HUGE amount of businesses competing to get the attention of their customers everyday.
Whether you’re a solopreneur or a business owner with a team helping you grow your business, keeping up-to-date with digital marketing predictions and trends ensures you stay competitive in your niche.
But how do you exactly cut through the digital noise and catch the attention of your audience?
Today, you’ll learn the things you should consider to develop an effective digital marketing strategy. You’ll discover:
- The most effective way to stand out and attract the attention of your audience
- Where to find your potential customers
- Why you should consider building digital products
- How e-commerce is transforming your business
- How to make the most of virtual events
- Ways voice control can help your business
- Why it’s time to learn about Augmented Reality
2021 is an exciting time for many businesses. As we all continue to find ways to adapt to our new normal, preparing a futureproof strategy for your business could help you stand out. You could get started with the predictions mentioned above.
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VIDEO TRANSCRIPTION:
“Welcome, Freedom Hero!
Today, you’ll hear about 7 predictions so you can understand which way digital marketing is heading to in the rest of this year and beyond.
And besides seeing that, you can plan ahead what marketing strategies you’ll use to scale up your business.
My name is Istvan Bujdoso and this is The 47 Marketing Show that reveals smart tips and efficiency hacks for busy entrepreneurs to get more marketing done in less time.
Before we get started, on top of the 7 marketing predictions, there will be an exciting and spooky bonus in this episode so make sure to stay till the end. And now, here’s the list.
Number 1: Increasing Challenge Of Cutting Through The Noise. The trend has been already happening, and 2020 sped that up a lot: more and more businesses are getting online.
And that accelerated trend is going to stay in 2021 and beyond. Which means social media and other parts of the online world keep getting noisier and noisier.
4So entrepreneurs will have a more difficult time than ever to cut through that noise and to stand out from the competition. You need to understand your audience on a brand new level.
The better you know them, the better you’ll be able to serve them with the right contents. Contents that your ideal clients truly find authentic, entertaining, useful, and engaging.
Focus on integrating this into your marketing strategy to find the way to break through the noise and to stand out from the crowd. Okay, the next on the list is…
Number 2: Hanging Out With Your Potential Customers. Not only entrepreneurs, also your potential customers spend more time online than ever. And that behaviour will stay in 2021 and beyond.
First, because people stay at home more and choose to engage with the world through the internet more than typically.
Second, as it’s been happening for a while it has become the regular everyday life and a habit for people. That’s why your potential customers spend more time online than in earlier years.
Now, the big questions are: Where are they hanging out? And how do they prefer to consume content and engage with it?
Again, you need to know your audience even better than before. And understand if they hang out on Facebook, YouTube, Instagram, LinkedIn, TikTok, or on any platforms.
And know if they prefer to watch short or long videos, or they prefer looking at images, or listening to podcasts, or reading the content. Make sure your marketing strategy uses that key knowledge.
Number 3: The Winner Is… ‘Digital Products’. It is a new world. And those who want to survive and thrive in this new economy, they need to adjust.
A lot of people recognised this, and they are using their extra time to learn new relevant skills online. Which has created an increased demand for quality digital products and online courses.
And it is a great opportunity for entrepreneurs in 2021 and beyond to leverage digital products as a new income stream.
Besides that it is satisfying the customer’s demand, it also allows you to scale your business more time and cost-efficiently.
Number 4: Ecommerce Is Booming And Here To Stay. With the lockdowns and with the safety concerns people shifted the way the shop.
They turned to the internet to purchase things that they used to buy in brick and mortar stores. And because of that, the online shops are booming.
Although some stores are open, and more will be opening back as the pandemic passes, the increased online shopping is here to stay. And that’s because of two main reasons…
First, those who didn’t prefer shopping online in the past, because of the lockdowns, they had no other choice but to buy what they needed online.
And that has broken down the barriers they had around ecommerce. The other reason is a lot of people got used to the convenience and efficiency of online shopping.
And because of those two reasons, ecommerce will have a larger share than it had before the pandemic. Besides that, there’s another significant shift happening in the ecommerce world.
While previously social media was the place where people discovered certain products. And then, left the platform to buy those things.
That’s changing nowadays a lot. Social media platforms, like Facebook and Instagram, keep making it easier and easier for users to purchase without even needing to leave the platform.
And more and more social media sites will make that seamless shopping the normal. If you’re in ecommerce or planning to start that, make sure to calculate with these changes.
Number 5: Virtual Events vs. Live Events. Organising events virtually started as a necessity because of safety concerns.
But with that, a lot of businesses got a first-hand experience of the benefits of virtual events like lower organising costs and bigger ROI.
It’s more accessible than live events as there is no travel, no accommodation and no other additional costs are involved for the participants.
More people show up and participate in virtual events and businesses can reach potential customers from all around the world virtually.
Because of those huge benefits, virtual events will keep gaining popularity in 2021 and beyond. If you decide to do virtual events, here’s a few success tips.
Be creative, line up great speakers, provide rich content, and most importantly, engage your audience into a two-way communication.
Number 6: Voice Control Is Going To Be Everywhere. It’s been around for a while, but at the beginning people were not that comfortable talking to their phone and other devices.
Plus, in the early days, the voice control misunderstood a lot of things. And then, in 2017-2018 it started taking off. More devices were released, like Amazon Echo and Google Home.
People also got more used to talking to their devices and the voice recognition improved a lot as well. Ever since, the popularity of hands-free technologies is growing.
And it will continue to do so in 2021 and beyond. Estimations show that more than 50% of all searches are already done via voice search.
And with the increasing popularity a marketing opportunity is emerging as well. Sending audio and other marketing communications to the owners of those devices.
Amazon is already leveraging this opportunity and offering some cheaper devices in exchange for agreeing to receive marketing communications.
And some point in the future the opportunity will be open for all entrepreneurs to buy targeted voice ads to reach potential customers.
If you haven’t yet, it’s a good time to start researching and learning a bit about voice control and thinking about how it’ll fit into your marketing strategy when the time comes.
Number 7: Augmented Reality Is Already In Your Pocket. Some companies and brands have been playing around with augmented reality for a few years now.
It’s not yet mainstream, but the signs are already showing it’s heading that way. An English singer and songwriter called Sam Smith recently created a special 3D dance video using augmented reality.
And probably more artists will start experimenting with AR soon. Facebook owns Oculus and several augmented reality patents.
And probably the strongest signal is that, either you have an iPhone or an Android device in your pocket, it’s most likely already AR-enabled which means it supports augmented reality.
Some marketers predict that AR will have its breakthrough year in 2021 and it will show up more and more in our everyday lives, in shopping, entertainment, communication, and in other areas.
So sooner or later, marketers will need to integrate AR into their marketing.
Just like with voice control, it’s worth starting to get familiar with AR and with the possibilities of using it in a creative way in your marketing.
And as I promised at the beginning of this episode, I have an exciting and spooky bonus for you which is… Artificial Intelligence And Automation In Marketing.
In recent years, there has been quite a lot of efforts to make machine learning more accessible for small businesses.
In 2021, that will continue, and in the next few years, we’ll experience huge improvements in this technology.
For example, chatbots, that are already available to use nowadays, are going to improve a lot in the following years to that level when they will replace some of the live agents…
…and be able to actually help the customers and then chatbots will turn into the standard customer service.
Which is exciting and spooky at the same time if you think about that one day we won’t be able to tell if we are chatting with a human being or with a machine.
Besides that, another area that is quite promising is using AI in advertising. Like Google is experimenting with automatically optimising the copy and designs of ads based on user engagements and other data.
That AI hasn’t reached the level of the creativity of humans yet, but it’s getting there. Marketing automation is already part of everyday marketing and it can save you a lot of time and money.
As artificial intelligence technology is getting smarter, it will improve marketing efficiency more and more. If you haven’t yet, start learning about how you can use AI and automation in your marketing.
Let me know in the comments below… what your biggest takeaway is from this episode.
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And with that said… now let me ask you a question…
Could this be the easiest way to gain your social media momentum?
Find out “How To Get Your Next 100 Days Of Engaging Social Media Posts Done… In Less Than 30 Minutes… WITHOUT Hiring An Expensive Social Media Team!”
Go to 47smi.com to discover more about it now.
You can find the link in the description as well.
See you at 47smi.com“
END OF VIDEO TRANSCRIPTION